Aston Martin “downsizes” with the Cygnet concept
Perhaps all those Myvis going around town sporting a faux E60 5-Series look had the right idea all along. The car above is not a joke – it’s the Aston Martin Cygnet, which is basically a Toyota iQ with Aston Martin design cues.
“Now is the right time for Aston Martin to take this first bold step to embark on this special project – made possible with the support of an organisation of Toyota’s stature and capability and the intelligent design and perfect city car package of the iQ. Much work is still required, but I am confident that this project could become reality in the not too distant future. This concept – akin to an exclusive tender to a luxury yacht – will allow us to apply Aston Martin design language, craftsmanship and brand values to a completely new segment of the market,” says Aston Martin Chief Executive, Dr Ulrich Bez.
I think the whole idea is that for Aston Martin drivers to buy a Cygnet and use it for short commutes, perhaps keeping the Aston Martin for longer trips that call for a GT car, or weekend drives to the golf course, that sort of thing. Well, that’s the official story they’re feeding us anyway. An alternative would be that Aston Martin is trying to reduce its overall average CO2 emissions ratings in order to comply with CO2 laws for its fleet of cars on sale. A low emissions iQ would be able to reduce the overall higher score of its more powerful sports cars. Maybe we’ll all get used to it later but for now I think Aston Martin design cues on a Toyota iQ looks ridiculous.
“The offering of a ‘Cygnet’ with a DBS, DB9 or Vantage is a unique combination of opposites and a novel transport solution allowing intelligent and sensitive mobility on an exclusive and innovative level,” Dr Ulrich Bez added.
June 29, 2009 @ 4:37 pm
1st!!!!!! oh boy such a cute little car…
June 29, 2009 @ 4:43 pm
Manufacturers that make large passenger cars venture into small car business,
and
manufacturers that make small cars trying their hands making bigger cars.
June 29, 2009 @ 4:55 pm
after this will out myvi aston martin body kit. hahaha….
June 29, 2009 @ 5:13 pm
how about faux koeniggsegg on myvi? haha
June 29, 2009 @ 5:14 pm
WOW, i will put this aston martin kit for my savvy
June 29, 2009 @ 5:19 pm
what aston martin use toyota IQ platform as their concept car… no ones will negative with that… lolz
June 29, 2009 @ 5:27 pm
ok… sell this bodykit in Malaysia market..
so we can change the Myvi body just like changing cover appearance of handset..
good for business!
June 29, 2009 @ 5:29 pm
Tat’s cute. Izzit Powered by V8 as well?
June 29, 2009 @ 5:29 pm
Cute baby Aston Martin… maybe a baby Lamborghini and baby Ferrari perhaps? hehe….
June 29, 2009 @ 6:19 pm
omg, speechless….
June 29, 2009 @ 6:44 pm
yeah…yeah…when aston martin do that to toyota platform,suddenly malaysian astonished with it…great malaysian!
June 29, 2009 @ 6:50 pm
hahaha … this is funny and not right.
the reason people buy a aston is becasue it is big and powerful with elegance in mind. now they are degrading themselves .
at the same time ,they should do smaller car like elise league if they really want to enter small car market.
merc have done the right path by setting up a new company, the smart company .
June 29, 2009 @ 7:12 pm
WTF?! Blasphemy! lo is right, they should go with a different name, not tarnish the Aston Martin name with a car like THAT!… They should take cue from Toyota, with its Daihatsu and Lexus, or like Lo said, Merc with Smart, or BMW with Minis… This is cruel… I can’t even bear to look…
June 29, 2009 @ 7:37 pm
Baby Aston Martin is nothing new, FIAT already selling it as Grande Punto for long time liao…
June 29, 2009 @ 7:41 pm
toyota iQ = £9000
toyota iQ with aston martin emblem & grill = £19000
June 29, 2009 @ 8:11 pm
noooooooooooooooooo………..!!!!!!!!!!!!!!!
i agree wit maverick, this will simply ruin the ‘aston martin’ name!! put it under lagonda instead..
this is rubbish, i juz cant believe this is happening.. as a huge aston enthusiast, i juz cant bear looking at that piece of crap..
seriously, wat is dr bez thinkin???!!!
June 29, 2009 @ 8:44 pm
The new ford focus or Ka looks a lot like this right
June 29, 2009 @ 8:48 pm
i must say that is not the old blue ocean strategy now, they going red…all of them…
June 29, 2009 @ 8:55 pm
Imagine saying, You: dei macha, I’m driving Aston Martin lah.
Friend: Really?
Y: Ya, there it is.
F: Sure or not?
June 29, 2009 @ 9:10 pm
Looks like a baby alien
June 29, 2009 @ 9:24 pm
“The offering of a ‘Cygnet’ with a DBS, DB9 or Vantage is a unique combination of opposites and a novel transport solution allowing intelligent and sensitive mobility on an exclusive and innovative level.”
Sounds like marketing bulls*** to me!!!!
June 29, 2009 @ 9:47 pm
As if the iQ wasn’t overpriced already…
June 29, 2009 @ 10:25 pm
that car is… HIDEOUS.. wtf. with big gaping mouth like that.. are they trying to suck all the children in? haha
June 29, 2009 @ 10:38 pm
It is TOYOTA IQ…
June 29, 2009 @ 11:22 pm
Very cute !!
June 29, 2009 @ 11:33 pm
Fugly.
June 29, 2009 @ 11:52 pm
god no! please stay exclusive Aston!
and of all small cars, why the iq?
June 29, 2009 @ 11:54 pm
I wonder if the badge goes like this:
Aston Martin Cygnet, engineered by Toyota…
Just like Naza.
June 30, 2009 @ 1:44 am
one of the stupidest car i have ever thought of from a supercar manufacture firm.
June 30, 2009 @ 1:47 am
vroom-psst : evo, subaro
vroom-vroom : skyline GTR
vroom : ferrari
how about aston ?
June 30, 2009 @ 2:02 am
Let’s hope no others will follow this ……
June 30, 2009 @ 2:26 am
at least its engine mount at the rear or rwd, and quite high performer, think renaultsport clio wif rear engine..hehe
June 30, 2009 @ 3:40 am
dang~! it`ll look nice if da local shop immitate diz bodykits to myvi`s..
hahaha
June 30, 2009 @ 6:28 am
‘“The offering of a ‘Cygnet’ with a DBS, DB9 or Vantage is a unique combination of opposites and a novel transport solution allowing intelligent and sensitive mobility on an exclusive and innovative level,” Dr Ulrich Bez added.’
Dr Ulrich Bez is wrong and he knows that. Brabus offered in 2008 a package containing a Brabus SLR MCLarens roadster and a Brabus smart :
http://www.gizmag.com/brabus-slr-mclaren-roadster-gets-a-smart-tender/8982/
June 30, 2009 @ 6:49 am
Toyota IQ WANNABE!!
hehe
June 30, 2009 @ 7:46 am
Hahaha. Now Aston Martin same like Perodua. Debadge engineering.
June 30, 2009 @ 8:46 am
so, seriously, what are they trying to offer to their customers here other than the looks of an aston martin? will there be any aston martin driving / engineering DNA in the car? will it sound like a DBS? will it have the luxurious interior of its bigger siblings?
and more important, will it have a PREMIUM price tag? i can’t fathom why on earth a staunch aston martin fan would want to buy such a car. it just doesn’t make sense.
open to the mass consumer market? if they price it with a premium, it’ll surely fail as there are plenty of other options in that segment!
come on, aston, cut to the chase and throw out the marketing crap. what are you REALLY trying to prove here??
June 30, 2009 @ 8:58 am
they should based on smart for four.
toyota iQ? no iQ at all!
June 30, 2009 @ 9:51 am
its look like a frog, hideous…don’t ever let it come to our shore…the most ugliest car in the whole world….
June 30, 2009 @ 10:14 am
Paul hit the head of the nail. Probably done to lower average Co2 for the company.
Probably would end up working like this; “buy a DB9, get a free Cygnet”. :p
After all, sometimes when you buy a house, you get a free car.
June 30, 2009 @ 12:39 pm
…and ppl always say sports car company have to maintain their exclusivity…..
…now proven all wrong!
But seriously, the impression is Aston Martin have to ‘kowtow’ to the big brother, Toyota!
June 30, 2009 @ 2:15 pm
Why Toyota? Why not BMW? 1 series with Hydro power? Safe the brand value and keep their green idea firm.
June 30, 2009 @ 4:24 pm
Dr evil would buy it for mini me birthday present
June 30, 2009 @ 4:31 pm
007’s going-to-market car! (or going-to-7eleven-to-buy-condom car!)!!!!!
June 30, 2009 @ 10:44 pm
nice try…….. but maybe they should put more effort to make it more ASTON MARTIN then a RE-bodied toyota….. like a Lotus Elise with Toyota( or is it yamaha) engine in it…….
no doubt, looks really cute…… reminds me of the k-cars that wanna be big cars….. PERODUA Kenari with the E-class looks……cute….
July 2, 2009 @ 5:21 pm
kinda cute. Small cars should look cuter. XD
July 4, 2009 @ 4:30 pm
love it .. but dont no how Malaysia gov will do on it . countryman can’t enjoy more coz our gov there thinking is down up side way of thinking so we cant really feel comfort of this creation.