Kia has revealed the first image of the new Kia cee’d, Kia’s European hatchback offering that has been so instrumental in changing the South Korean brand’s image in the eyes of the European customer. Kia Motors (UK) managing director Paul Philpott commented proudly that the cee’d is the one of the first Kias that customers have bought based on emotional reasons rather than practical. It’s not that it’s cheap, customers actually desired it! The cee’d platform also underpins the new Kia Forte sedan and coupe that will be making its way to Malaysian shores through Naza KIa. Full details on the cee’d will be revealed later this year at Frankfurt 2009, alongside two all-new Kia models.