Comments on: New GM emerges and downsizes to 4 core brands http://paultan.org/2009/07/15/new-gm-emerges-and-downsizes-to-4-core-brands/ Paul Tan on the Automotive Industry Tue, 14 Feb 2012 17:59:11 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: 27 http://paultan.org/2009/07/15/new-gm-emerges-and-downsizes-to-4-core-brands/#comment-250374 27 Fri, 17 Jul 2009 10:14:57 +0000 http://paultan.org/?p=15990#comment-250374 It is okay to own by Uncle Sam, as long as long the car price is reasonable... It is okay to own by Uncle Sam, as long as long the car price is reasonable…

]]> By: bmpower http://paultan.org/2009/07/15/new-gm-emerges-and-downsizes-to-4-core-brands/#comment-250064 bmpower Thu, 16 Jul 2009 12:10:27 +0000 http://paultan.org/?p=15990#comment-250064 Tiadaid said, July 16, 2009 @ 11:38 am -- I agree with that in the certain situation, however that move is unsuitable for current GM condition . Because of what? - because they didn't have a proper and good product to advertise. - their product not for their market target - most of their current product are fail. even their advertising and marketing are epic fail! they promote Camaro as a GAY car!... I feel so sorry for Bumble Bee. So why should them use massive advertising method since it wasn't good option for them at this moment!. Tiadaid said,

July 16, 2009 @ 11:38 am

–

I agree with that in the certain situation, however that move is unsuitable for current GM condition .

Because of what?

- because they didn't have a proper and good product to advertise.

- their product not for their market target

- most of their current product are fail.

even their advertising and marketing are epic fail! they promote Camaro as a GAY car!… I feel so sorry for Bumble Bee.

So why should them use massive advertising method since it wasn't good option for them at this moment!.

]]> By: Tiadaid http://paultan.org/2009/07/15/new-gm-emerges-and-downsizes-to-4-core-brands/#comment-250057 Tiadaid Thu, 16 Jul 2009 11:38:35 +0000 http://paultan.org/?p=15990#comment-250057 bmpower said, July 15, 2009 @ 3:35 pm i think, they should doing product and market research this time not wasting money for adv and marketing, when their economy back on target, then they should offer the right product at the right time. ---------------------------------------------------- When in an economic downturn, companies always downsize their advertising budgets and marketing budgets. WRONG MOVE! They should maintain their spending so that when the market do pick up, the consumers are aware of their offerings and that may create buying intentions. But honestly, GM's advertising strategy, from what I can see is jumbled up too much. They are trying to be jack of all trades, master of none. That's why their ad spend is so high. They want to reach almost everyone in America, but comes up short. What they should have done is just find the right target market for their products and advertise to that market bmpower said,

July 15, 2009 @ 3:35 pm

i think, they should doing product and market research this time not wasting money for adv and marketing, when their economy back on target, then they should offer the right product at the right time.

—————————————————-

When in an economic downturn, companies always downsize their advertising budgets and marketing budgets. WRONG MOVE! They should maintain their spending so that when the market do pick up, the consumers are aware of their offerings and that may create buying intentions. But honestly, GM's advertising strategy, from what I can see is jumbled up too much. They are trying to be jack of all trades, master of none. That's why their ad spend is so high. They want to reach almost everyone in America, but comes up short. What they should have done is just find the right target market for their products and advertise to that market

]]> By: p1basher http://paultan.org/2009/07/15/new-gm-emerges-and-downsizes-to-4-core-brands/#comment-250047 p1basher Thu, 16 Jul 2009 10:27:16 +0000 http://paultan.org/?p=15990#comment-250047 great, p1 can buy the car brand they wanna sell. it is interesting if we got saturn sky or pontiac solstice here hahaha. can even get saturn vue hybrid technology. great, p1 can buy the car brand they wanna sell. it is interesting if we got saturn sky or pontiac solstice here hahaha. can even get saturn vue hybrid technology.

]]> By: r b darby http://paultan.org/2009/07/15/new-gm-emerges-and-downsizes-to-4-core-brands/#comment-250021 r b darby Thu, 16 Jul 2009 01:42:44 +0000 http://paultan.org/?p=15990#comment-250021 doesn't really matter what gm does, americans will not support their recovery. all expenses from this point will just be more tax dollars going to waste. go away gm. doesn't really matter what gm does, americans will not support their recovery. all expenses from this point will just be more tax dollars going to waste. go away gm.

]]> By: mitlanevo http://paultan.org/2009/07/15/new-gm-emerges-and-downsizes-to-4-core-brands/#comment-250011 mitlanevo Thu, 16 Jul 2009 00:26:23 +0000 http://paultan.org/?p=15990#comment-250011 so that means no more Pontiac GTO ? so that means no more Pontiac GTO ?

]]> By: Reliance http://paultan.org/2009/07/15/new-gm-emerges-and-downsizes-to-4-core-brands/#comment-250000 Reliance Wed, 15 Jul 2009 22:30:18 +0000 http://paultan.org/?p=15990#comment-250000 It's unfortunate that they'll lose all the momentum that Pontiac had built up over the past year. While I agree with streamlining, there are some definite drawbacks to letting some of these brands go on the cheap. It's unfortunate that they'll lose all the momentum that Pontiac had built up over the past year. While I agree with streamlining, there are some definite drawbacks to letting some of these brands go on the cheap.

]]> By: peroempat http://paultan.org/2009/07/15/new-gm-emerges-and-downsizes-to-4-core-brands/#comment-249998 peroempat Wed, 15 Jul 2009 22:17:59 +0000 http://paultan.org/?p=15990#comment-249998 Die to born, got another fresh one... huh? Nevermind to gameover, can continue with unlimited credit. Uncle Sam. Die to born, got another fresh one… huh?

Nevermind to gameover, can continue with unlimited credit. Uncle Sam.

]]> By: csv http://paultan.org/2009/07/15/new-gm-emerges-and-downsizes-to-4-core-brands/#comment-249990 csv Wed, 15 Jul 2009 21:03:58 +0000 http://paultan.org/?p=15990#comment-249990 like a phoenix rising from the ashes, maybe GM will be better now, but who knows, with similar management style, maybe history will repeat itself. Pontiac classics will probably fetch a high price now considering the entire brand is extinct. like a phoenix rising from the ashes, maybe GM will be better now, but who knows, with similar management style, maybe history will repeat itself.

Pontiac classics will probably fetch a high price now considering the entire brand is extinct.

]]> By: mystvearn http://paultan.org/2009/07/15/new-gm-emerges-and-downsizes-to-4-core-brands/#comment-249985 mystvearn Wed, 15 Jul 2009 20:49:55 +0000 http://paultan.org/?p=15990#comment-249985 So what is going to happen to Vauxhall? So what is going to happen to Vauxhall?

]]> By: Calvin De La Rosa http://paultan.org/2009/07/15/new-gm-emerges-and-downsizes-to-4-core-brands/#comment-249978 Calvin De La Rosa Wed, 15 Jul 2009 20:12:38 +0000 http://paultan.org/?p=15990#comment-249978 Paul, advertising is important. U get tax deduction. might as well get some air time mileage. No pun intended. Paul, advertising is important. U get tax deduction. might as well get some air time mileage. No pun intended.

]]> By: jc http://paultan.org/2009/07/15/new-gm-emerges-and-downsizes-to-4-core-brands/#comment-249969 jc Wed, 15 Jul 2009 17:41:41 +0000 http://paultan.org/?p=15990#comment-249969 sorry off topic ,but when will the fiat500 arrive in malaysia ha? sorry off topic ,but when will the fiat500 arrive in malaysia ha?

]]> By: JULIAN_LEE http://paultan.org/2009/07/15/new-gm-emerges-and-downsizes-to-4-core-brands/#comment-249965 JULIAN_LEE Wed, 15 Jul 2009 17:24:15 +0000 http://paultan.org/?p=15990#comment-249965 Boikot American, Buy German, Get a BMW Boikot American, Buy German, Get a BMW

]]> By: Carlist.my http://paultan.org/2009/07/15/new-gm-emerges-and-downsizes-to-4-core-brands/#comment-249961 Carlist.my Wed, 15 Jul 2009 17:19:11 +0000 http://paultan.org/?p=15990#comment-249961 Even with the backing of Uncle Sam, I doubt it will be easy for GM to overpower Toyota in USA. Even with the backing of Uncle Sam, I doubt it will be easy for GM to overpower Toyota in USA.

]]> By: l3ryan http://paultan.org/2009/07/15/new-gm-emerges-and-downsizes-to-4-core-brands/#comment-249949 l3ryan Wed, 15 Jul 2009 16:34:32 +0000 http://paultan.org/?p=15990#comment-249949 there goes the demise of the legendary Pontiac Firebird. sad enough seeing knight rider's ride being changed from the firebird to a mustang, now we cannot see further new firebirds in the future anymore. there goes the demise of the legendary Pontiac Firebird.

sad enough seeing knight rider's ride being changed from the firebird to a mustang, now we cannot see further new firebirds in the future anymore.

]]> By: Caddilac Wong http://paultan.org/2009/07/15/new-gm-emerges-and-downsizes-to-4-core-brands/#comment-249937 Caddilac Wong Wed, 15 Jul 2009 15:48:55 +0000 http://paultan.org/?p=15990#comment-249937 Good news... Hope they can get on the track ASAP then start cracking... Stop letting the Japanese to invade their country and fill China up with their Buick and Chevy... Good news… Hope they can get on the track ASAP then start cracking…

Stop letting the Japanese to invade their country and fill China up with their Buick and Chevy…

]]> By: nmh http://paultan.org/2009/07/15/new-gm-emerges-and-downsizes-to-4-core-brands/#comment-249931 nmh Wed, 15 Jul 2009 15:40:49 +0000 http://paultan.org/?p=15990#comment-249931 its Goverment Motors (GM) its Goverment Motors (GM)

]]> By: p4k4bu http://paultan.org/2009/07/15/new-gm-emerges-and-downsizes-to-4-core-brands/#comment-249929 p4k4bu Wed, 15 Jul 2009 15:37:47 +0000 http://paultan.org/?p=15990#comment-249929 Jimmy, you're worried people will mistaken it for some other Uncle Sam? ;-) Jimmy,

you're worried people will mistaken it for some other Uncle Sam?

;-)

]]> By: bmpower http://paultan.org/2009/07/15/new-gm-emerges-and-downsizes-to-4-core-brands/#comment-249925 bmpower Wed, 15 Jul 2009 15:35:12 +0000 http://paultan.org/?p=15990#comment-249925 they should do marketing and advertising, because it's not about people not buying.. but peoples are not able to buy! no money, no job, no food no sex no bla bla bla.. i think, they should doing product and market research this time not wasting money for adv and marketing, when their economy back on target, then they should offer the right product at the right time. oh! anyway paul, i'ved read somewhere.. there stupidest ever GM ads, they ruining Chevy Camaro good image to be.... a G.A.Y CAR!!!.. seriously! they should do marketing and advertising, because it's not about people not buying.. but peoples are not able to buy! no money, no job, no food no sex no bla bla bla..

i think, they should doing product and market research this time not wasting money for adv and marketing, when their economy back on target, then they should offer the right product at the right time.

oh! anyway paul, i'ved read somewhere.. there stupidest ever GM ads, they ruining Chevy Camaro good image to be…. a G.A.Y CAR!!!.. seriously!

]]> By: Jimmy Dean http://paultan.org/2009/07/15/new-gm-emerges-and-downsizes-to-4-core-brands/#comment-249921 Jimmy Dean Wed, 15 Jul 2009 15:25:10 +0000 http://paultan.org/?p=15990#comment-249921 I mean 60% owned by government, just like Proton. I mean 60% owned by government, just like Proton.

]]> By: Jimmy Dean http://paultan.org/2009/07/15/new-gm-emerges-and-downsizes-to-4-core-brands/#comment-249920 Jimmy Dean Wed, 15 Jul 2009 15:24:15 +0000 http://paultan.org/?p=15990#comment-249920 Aiyya!!! 60% owned by Uncle Sam.... Just like Proton! Aiyya!!! 60% owned by Uncle Sam…. Just like Proton!

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