BMW LogoBMW’s Project i will be launched under the BMW subframe not unlike the BMW M badge, said its CEO Norberg Reithofer earlier this week.

We’ve already seen a modern BMW electric car with the trial-basis MINI E, and speculation was arife on whether BMW would start a new fourth brand for its electric cars, market the cars under the BMW brand, or sell them all as MINIs, since the MINI E is a MINI. The first car under Project i is commonly referred to as the MegaCity and will be released in the first half of the next decade, which is within 5 year’s time.

Lithium-ion batteries for Project i will be sourced from a Korean joint venture between Bosch and Samsung SDI called SB LiMotive. SB LiMotive also owns Cobasys, the company which supplies batteries to GM for its Volt.

BMW is said to be in talks with PSA Peugeot Citroen to expand its technical collaboration to electric cars as well. PSA already had some sort of deal with Mitsubishi though, with Mitsubishi set to supply the Mitsubishi i electric car to the French company to be sold in Europe under the Peugeot and Citroen badges.