Proton’s Group Lotus now has a new CEO – Dany Bahar, a Swiss national. Some of you may notice his face is quite familiar, in fact he appeared most recently on this blog on one of Ferrari’s promotional videos of the new 458 Italia.
This is because Dany Bahar was the Senior VP of Commercial & Brand for Ferrari SpA where he oversaw sales, aftersales, marketing, licensing and merchandising for the prancing horse.
Now of course, he is in Group Lotus. Let’s hope he will do some good for Lotus, as ultimately their performance affects Proton.