The Fiesta is now in its 6th generation but the 5th has been rehashed for India as the “new” Ford Figo. Its name means “cool” in Italian. The Figo will be built at Ford’s plant in Chennai, which is currently undergoing a massive upgrade costing US$500 million in order to become a regional centre for Ford compact car production.
The Figo looks like a car that could be suitable for sale here in Malaysia. It’s a low cost car for developing markets and in Malaysia it could be positioned like the Hyundai i10. I’m pretty sure one of its main competitors in India is the i10 as well, and our i10’s initial CBU imports and CKD packs also come from India. According to Ford, the Figo will be exported to Asia Pacific and African regions.
I’m not sure the new “kinetic design” language and the old Fiesta’s boxy body completely agree with each other. It’s definitely not a looker when compared to the 6th generation Fiesta, but what it lacks in looks it will make up in terms of price, which is an important factor in developing markets.
There’s nothing revealed about the engines in the press info but you can expect them to be low-end carry-overs from the 5th gen Fiesta. The engines will be made in the Chennai plant too, and both diesel and petrol versions will be available.
Look after the jump for a full gallery of the “new” Figo.
[zenphotopress number=99 album=510]