Comments on: Lotus F1: Proton to finalise Lotus branding for LiteSpeed’s F1 team next month http://paultan.org/2009/10/20/lotus-f1-proton-to-finalise-lotus-branding-next-month/ Paul Tan on the Automotive Industry Sun, 27 May 2012 08:44:36 +0000 hourly 1 http://wordpress.org/?v=3.3.2 By: LOTUS IS PROTON http://paultan.org/2009/10/20/lotus-f1-proton-to-finalise-lotus-branding-next-month/#comment-282705 LOTUS IS PROTON Wed, 16 Dec 2009 12:53:18 +0000 http://paultan.org/?p=16643#comment-282705 Tony Fernandex is a crook who is out to steal Petronas money. When BMW drops out the crooks out there were gleefully thinking how to take the RM200 million that stupid petronas spend a year! What has petronas got for spending more than 1 billion on F1. This is the people money and can send 10 astronauts to space help heart patient at IJN etc.Built another hospital.. Lotus is not an Air Asia company. Lotus is Proton company! So why is Tony representing Lotus? Why didnt Najib go through Proton but go through Tony Fernandez to put Lotus in F1? Fishy? Tony Fernandex has ordered so many seats and has to give away FREE 1 million seats. The suckers call it the biggest sale! haha Why does the PROTON managment allows Tony Fernandex to hijak Lotus London because Lotus is their company and not Air Asia. Tony plan would be to give away free F1 tickets as long as Petronas give him sponsorship 200 million per year! Yes Free like Free plane seats..a wonderful business model..haha akal keling..lah Tony Fernandex is a crook who is out to steal Petronas money. When BMW drops out the crooks out there were gleefully thinking how to take the RM200 million that stupid petronas spend a year!

What has petronas got for spending more than 1 billion on F1. This is the people money and can send 10 astronauts to space help heart patient at IJN etc.Built another hospital..

Lotus is not an Air Asia company. Lotus is Proton company! So why is Tony representing Lotus?

Why didnt Najib go through Proton but go through Tony Fernandez to put Lotus in F1? Fishy?

Tony Fernandex has ordered so many seats and has to give away FREE 1 million seats. The suckers call it the biggest sale! haha

Why does the PROTON managment allows Tony Fernandex to hijak Lotus London because Lotus is their company and not Air Asia. Tony plan would be to give away free F1 tickets as long as Petronas give him sponsorship 200 million per year! Yes Free like Free plane seats..a wonderful business model..haha akal keling..lah

Thumb up 0 Thumb down 0
]]> By: Hitman http://paultan.org/2009/10/20/lotus-f1-proton-to-finalise-lotus-branding-next-month/#comment-270736 Hitman Mon, 02 Nov 2009 00:49:36 +0000 http://paultan.org/?p=16643#comment-270736 Just put malaysian flag, national emblem and proton logo.simple. Just put malaysian flag, national emblem and proton logo.simple.

Thumb up 0 Thumb down 0
]]> By: Diablo http://paultan.org/2009/10/20/lotus-f1-proton-to-finalise-lotus-branding-next-month/#comment-268051 Diablo Thu, 22 Oct 2009 11:21:10 +0000 http://paultan.org/?p=16643#comment-268051 The 'traditional' British colour for racing is just a single colour tone, 'British Racing Green' The traditional racing colours for Lotus has been Green/yellow and so it is likely the LotusF1 team, will be green/yellow as it is officially entered as LotusF1 and listed as such under FIA. All this is just tradition anyway. There is no hard and fast rule. The sporting colour for Malaysia is yellow. There is NO traditional sporting colour for Malaysia in motorsports since we don't have any significant tradition in racing to begin with. The only racing outfit that has raced in the name of Malaysia is A1 Team Malaysia and it is just coincidence that it is yellow/white or yellow black and so the wiki site is just assuming this because A1TM had done this. In reality A1TM chose the yellow base for commercial reasons. They wanted to be visible on TV, like Jordan F1 was in teh 90s and they didn't want to adopt the white/blue/red flag livery like so many other A1GP teams. By coincidence yellow is our royal and sporting colour. There has never been a motorsport before them that raced in Malaysian sporting colours. The 'rainbow' coloured 1MF1 mock up car based on our red/blue/white flag would not work commercially in F1. Just too messy. A1TM knew 5 years ago that livery would not work. The 'traditional' British colour for racing is just a single colour tone, 'British Racing Green'

The traditional racing colours for Lotus has been Green/yellow and so it is likely the LotusF1 team, will be green/yellow as it is officially entered as LotusF1 and listed as such under FIA.

All this is just tradition anyway. There is no hard and fast rule.

The sporting colour for Malaysia is yellow. There is NO traditional sporting colour for Malaysia in motorsports since we don't have any significant tradition in racing to begin with.

The only racing outfit that has raced in the name of Malaysia is A1 Team Malaysia and it is just coincidence that it is yellow/white or yellow black and so the wiki site is just assuming this because A1TM had done this.

In reality A1TM chose the yellow base for commercial reasons. They wanted to be visible on TV, like Jordan F1 was in teh 90s and they didn't want to adopt the white/blue/red flag livery like so many other A1GP teams. By coincidence yellow is our royal and sporting colour. There has never been a motorsport before them that raced in Malaysian sporting colours.

The 'rainbow' coloured 1MF1 mock up car based on our red/blue/white flag would not work commercially in F1. Just too messy. A1TM knew 5 years ago that livery would not work.

Thumb up 0 Thumb down 0
]]> By: Knoxx http://paultan.org/2009/10/20/lotus-f1-proton-to-finalise-lotus-branding-next-month/#comment-267787 Knoxx Wed, 21 Oct 2009 09:58:19 +0000 http://paultan.org/?p=16643#comment-267787 Proton + Lotus = PROTUS nampak cam senang.. tapi mahal kalu nak memperkenalkan branding baru.. betul tak?? Proton + Lotus = PROTUS

nampak cam senang.. tapi mahal kalu nak memperkenalkan branding baru.. betul tak??

Thumb up 0 Thumb down 0
]]> By: Hameed Koyakuti http://paultan.org/2009/10/20/lotus-f1-proton-to-finalise-lotus-branding-next-month/#comment-267767 Hameed Koyakuti Wed, 21 Oct 2009 08:20:03 +0000 http://paultan.org/?p=16643#comment-267767 Dont be stoopid la........ - if yellow/green color - its UK racing team -if yellow on white /black - its malaysian racing team read la msian wooiiiii.........dont be a bongers.... <a href="http://en.wikipedia.org/wiki/List_of_international_auto_racing_colors" rel="nofollow">http://en.wikipedia.org/wiki/List_of_internationa...</a> Dont be stoopid la……..

- if yellow/green color – its UK racing team

-if yellow on white /black – its malaysian racing team

read la msian wooiiiii………dont be a bongers….
http://en.wikipedia.org/wiki/List_of_internationa…

Thumb up 0 Thumb down 0
]]> By: formulaone http://paultan.org/2009/10/20/lotus-f1-proton-to-finalise-lotus-branding-next-month/#comment-267757 formulaone Wed, 21 Oct 2009 07:46:16 +0000 http://paultan.org/?p=16643#comment-267757 do you think what type livery colour they might be use at Lotusf1team cars.. ??hehehe.. mybe darkblack with 1malaysia logos at both sides.. can't wait 2 see that car!!! do you think what type livery colour they might be use at Lotusf1team cars.. ??hehehe.. mybe darkblack with 1malaysia logos at both sides.. can't wait 2 see that car!!!

Thumb up 0 Thumb down 0
]]> By: Ferruccio http://paultan.org/2009/10/20/lotus-f1-proton-to-finalise-lotus-branding-next-month/#comment-267598 Ferruccio Tue, 20 Oct 2009 17:10:15 +0000 http://paultan.org/?p=16643#comment-267598 Well it is reported that Tony Fernandes is involved in this project on his own capacity, not through AirAsia. The car I suspect would carry the traditional Lotus Green/Yellow racing colours as it is perceived as a Lotus F1 team regardless of what is being said about the 1MF1 campaign here in KL Well it is reported that Tony Fernandes is involved in this project on his own capacity, not through AirAsia. The car I suspect would carry the traditional Lotus Green/Yellow racing colours as it is perceived as a Lotus F1 team regardless of what is being said about the 1MF1 campaign here in KL

Thumb up 0 Thumb down 0
]]> By: mystvearn http://paultan.org/2009/10/20/lotus-f1-proton-to-finalise-lotus-branding-next-month/#comment-267587 mystvearn Tue, 20 Oct 2009 16:47:56 +0000 http://paultan.org/?p=16643#comment-267587 fIat owns Ferrari, don't see a Fiat F1 car right. I'm just not too sure about red cololur scheme. Lotus is Green, but Aisasia is red. Ferrari is red. I like green, jaguar no longer there with green. fIat owns Ferrari, don't see a Fiat F1 car right. I'm just not too sure about red cololur scheme. Lotus is Green, but Aisasia is red. Ferrari is red. I like green, jaguar no longer there with green.

Thumb up 0 Thumb down 0
]]> By: 1Malaysia http://paultan.org/2009/10/20/lotus-f1-proton-to-finalise-lotus-branding-next-month/#comment-267583 1Malaysia Tue, 20 Oct 2009 16:39:23 +0000 http://paultan.org/?p=16643#comment-267583 Brawn quit from F1 on 2008 for create prefect car for 2009 & become 1st team be champion on 1st year debut in F1 hstory. But 1MF1T only create their car half before season 2010 start, so how can 1MF1T challeger with other team in 2010? Brawn quit from F1 on 2008 for create prefect car for 2009 & become 1st team be champion on 1st year debut in F1 hstory.

But 1MF1T only create their car half before season 2010 start, so how can 1MF1T challeger with other team in 2010?

Thumb up 0 Thumb down 0
]]> By: Ferruccio http://paultan.org/2009/10/20/lotus-f1-proton-to-finalise-lotus-branding-next-month/#comment-267572 Ferruccio Tue, 20 Oct 2009 16:06:14 +0000 http://paultan.org/?p=16643#comment-267572 Team Lotus is the name of the iconic F1 team run by Colin Chapman many decades ago with Senna driving in the 80s before he switched to McLaren. The team for next year will be called Lotus F1. They do not have the rights to use the legendary Team Lotus name Team Lotus is the name of the iconic F1 team run by Colin Chapman many decades ago with Senna driving in the 80s before he switched to McLaren.

The team for next year will be called Lotus F1. They do not have the rights to use the legendary Team Lotus name

Thumb up 0 Thumb down 0
]]> By: arch808 http://paultan.org/2009/10/20/lotus-f1-proton-to-finalise-lotus-branding-next-month/#comment-267556 arch808 Tue, 20 Oct 2009 15:22:44 +0000 http://paultan.org/?p=16643#comment-267556 If Team lotus performs, everybody happy. if Team Lotus is at the bottom of the constructors/drivers championship for the 1st year or worst year after year, it'll bring down everybody'name. Lotus brand as sportscar, Proton as commercial car companies, AirAsia as the main sponsor etc etc, even Malaysia name also will go down as being the nation sponsor of the losers F1 team. Anyway, I hope its not gonna happen, I'm hoping that Team Lotus would be at least at the middle of the championship table, so go Lotus go....!!! If Team lotus performs, everybody happy. if Team Lotus is at the bottom of the constructors/drivers championship for the 1st year or worst year after year, it'll bring down everybody'name. Lotus brand as sportscar, Proton as commercial car companies, AirAsia as the main sponsor etc etc, even Malaysia name also will go down as being the nation sponsor of the losers F1 team.

Anyway, I hope its not gonna happen, I'm hoping that Team Lotus would be at least at the middle of the championship table, so go Lotus go….!!!

Thumb up 0 Thumb down 0
]]> By: infinity http://paultan.org/2009/10/20/lotus-f1-proton-to-finalise-lotus-branding-next-month/#comment-267533 infinity Tue, 20 Oct 2009 14:27:48 +0000 http://paultan.org/?p=16643#comment-267533 This seems confusing..normally companies will pay to get their name and logo onto the F1 cars...but here, it seems that the F1 team will pay proton to have the Lotus logo on their car...or am i wrong?? This seems confusing..normally companies will pay to get their name and logo onto the F1 cars…but here, it seems that the F1 team will pay proton to have the Lotus logo on their car…or am i wrong??

Thumb up 0 Thumb down 0
]]> By: pulge http://paultan.org/2009/10/20/lotus-f1-proton-to-finalise-lotus-branding-next-month/#comment-267531 pulge Tue, 20 Oct 2009 14:17:11 +0000 http://paultan.org/?p=16643#comment-267531 Which means Proton do earn some sort of income from this F1 program. Right? Which means Proton do earn some sort of income from this F1 program. Right?

Thumb up 0 Thumb down 0
]]> By: nabill http://paultan.org/2009/10/20/lotus-f1-proton-to-finalise-lotus-branding-next-month/#comment-267516 nabill Tue, 20 Oct 2009 13:26:49 +0000 http://paultan.org/?p=16643#comment-267516 its business...but wd be interesting how much thy pay proton for the name rights its business…but wd be interesting how much thy pay proton for the name rights

Thumb up 0 Thumb down 0
]]> By: Ferruccio http://paultan.org/2009/10/20/lotus-f1-proton-to-finalise-lotus-branding-next-month/#comment-267506 Ferruccio Tue, 20 Oct 2009 12:26:41 +0000 http://paultan.org/?p=16643#comment-267506 Yes I think he would expect a settlement. It is pure business. No other significant reason why he would have held on to the rights. It's an investment and he may have wanted to run the name in F1 too. We're speculating of course Yes I think he would expect a settlement. It is pure business. No other significant reason why he would have held on to the rights. It's an investment and he may have wanted to run the name in F1 too. We're speculating of course

Thumb up 0 Thumb down 0
]]> By: Tiadaid http://paultan.org/2009/10/20/lotus-f1-proton-to-finalise-lotus-branding-next-month/#comment-267496 Tiadaid Tue, 20 Oct 2009 11:54:35 +0000 http://paultan.org/?p=16643#comment-267496 Ferruccio said, October 20, 2009 @ 10:09 am Notice that the iconic ‘Team Lotus’ team name which was what Colin Chapman raced in F1 and which is what F1 fans think about whenever they think of Lotus in F1, is not in the equation. Lotus Group and Proton don’t hold the rights to the legendary F1 team brand and I suspect they still have to appease David Hunt, the rights owner because some branding logo which is similar to what Lotus group uses for their roadcars also falls under Hunt’s rights when it is used in an F1 race environment. ---------------------- I'm sure a settlement can be arranged. Maybe they could buy the rights from Hunt? Is David Hunt clinging on to nostalgia? I know he has a family connection with F1 since his late brother was the 1976 F1 Champion James Hunt, but why should he continue to own the brand if he doesn't intend to use it? Ferruccio said,

October 20, 2009 @ 10:09 am

Notice that the iconic ‘Team Lotus’ team name which was what Colin Chapman raced in F1 and which is what F1 fans think about whenever they think of Lotus in F1, is not in the equation. Lotus Group and Proton don’t hold the rights to the legendary F1 team brand and I suspect they still have to appease David Hunt, the rights owner because some branding logo which is similar to what Lotus group uses for their roadcars also falls under Hunt’s rights when it is used in an F1 race environment.

———————-

I'm sure a settlement can be arranged. Maybe they could buy the rights from Hunt? Is David Hunt clinging on to nostalgia? I know he has a family connection with F1 since his late brother was the 1976 F1 Champion James Hunt, but why should he continue to own the brand if he doesn't intend to use it?

Thumb up 0 Thumb down 0
]]> By: Ferruccio http://paultan.org/2009/10/20/lotus-f1-proton-to-finalise-lotus-branding-next-month/#comment-267468 Ferruccio Tue, 20 Oct 2009 10:30:54 +0000 http://paultan.org/?p=16643#comment-267468 I think probably it will be somewhat like Ferrari. A small Fiat brand appears on the car. Same thing could be done on the Lotus F1 car for the Proton brand I think probably it will be somewhat like Ferrari. A small Fiat brand appears on the car. Same thing could be done on the Lotus F1 car for the Proton brand

Thumb up 0 Thumb down 0
]]> By: lmst http://paultan.org/2009/10/20/lotus-f1-proton-to-finalise-lotus-branding-next-month/#comment-267462 lmst Tue, 20 Oct 2009 10:11:19 +0000 http://paultan.org/?p=16643#comment-267462 better using both name la... Proton & Lotus technology...marketting strategy... better using both name la… Proton & Lotus technology…marketting strategy…

Thumb up 0 Thumb down 0
]]> By: Ferruccio http://paultan.org/2009/10/20/lotus-f1-proton-to-finalise-lotus-branding-next-month/#comment-267461 Ferruccio Tue, 20 Oct 2009 10:09:17 +0000 http://paultan.org/?p=16643#comment-267461 Notice that the iconic 'Team Lotus' team name which was what Colin Chapman raced in F1 and which is what F1 fans think about whenever they think of Lotus in F1, is not in the equation. Lotus Group and Proton don't hold the rights to the legendary F1 team brand and I suspect they still have to appease David Hunt, the rights owner because some branding logo which is similar to what Lotus group uses for their roadcars also falls under Hunt's rights when it is used in an F1 race environment. I suspect that's why Proton hasn't already given them the licensing rights and instead have to finalize agreements On the Proton brand I think it will benefit the group more to just focus the Lotus branding on the car because Proton is not poised to capitalize fully from the brand exposure because their market is so limited overseas. For Lotus it's different. They are known, are in most major markets and will certainly benefit from the F1 exposure in terms of car sales. Notice that the iconic 'Team Lotus' team name which was what Colin Chapman raced in F1 and which is what F1 fans think about whenever they think of Lotus in F1, is not in the equation. Lotus Group and Proton don't hold the rights to the legendary F1 team brand and I suspect they still have to appease David Hunt, the rights owner because some branding logo which is similar to what Lotus group uses for their roadcars also falls under Hunt's rights when it is used in an F1 race environment. I suspect that's why Proton hasn't already given them the licensing rights and instead have to finalize agreements

On the Proton brand I think it will benefit the group more to just focus the Lotus branding on the car because Proton is not poised to capitalize fully from the brand exposure because their market is so limited overseas. For Lotus it's different. They are known, are in most major markets and will certainly benefit from the F1 exposure in terms of car sales.

Thumb up 0 Thumb down 0
]]> By: Mysticmind http://paultan.org/2009/10/20/lotus-f1-proton-to-finalise-lotus-branding-next-month/#comment-267457 Mysticmind Tue, 20 Oct 2009 09:53:41 +0000 http://paultan.org/?p=16643#comment-267457 IMHO. Better not use lotus brand but use the proton brand instead. If they fail to perform, the lotus reputation will remain good. But if proton win, many still know behind it was Lotus. But if they fail, proton brand fail will doesn't matter. It's only for exposure. Let me suggest, Lotus Evora as safety car for F1 Sepang next year? It could be nice right? :D IMHO.

Better not use lotus brand but use the proton brand instead.

If they fail to perform, the lotus reputation will remain good. But if proton win, many still know behind it was Lotus. But if they fail, proton brand fail will doesn't matter. It's only for exposure.

Let me suggest, Lotus Evora as safety car for F1 Sepang next year?

It could be nice right? :D

Thumb up 0 Thumb down 0
]]>