Volkswagen’s New Mid-Sized Sedan (NMS) to replace Passat in the American market

Rumors are circulating that German auto giant Volkswagen will replace the Passat with the company’s New Mid-Sized Sedan (NMS) in the US. The new sedan is expected to hit the market in 2011 and will be manufactured at the auto maker’s Tennessee plant.

It will most probably be longer than the Passat and should be priced with a cheaper price tag (by about $8,000). According to the source, the new sedan will be built in the US so that the automaker can take advantage of the weaker US dollar when compared to the Euro. Thanks to exchange rates, German-built cars will carry a significantly higher price tag when sold in the US hence it would cost lower if the cars were built in the US. It is unclear if the new mid-sized sedan will be offered in other markets.

Generally Americans and Europeans have different expectations of their D-segment sedans. Euro D-segment cars tend to be smaller and sleeker like the Accord Euro while American market cars are just plain large – the bigger the better, refinement is not as important. An unnamed Volkswagen executive has said in the past that the NMS project was born because the company felt American customers don’t really appreciate the refinement of the Passat, hence dismal sales in comparison to competitors like the Camry and the Accord. The Passat is also more expensive because of the extra costs that go into its refinement.

Source

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Harvinder Sidhu

Harvinder Singh Sidhu thinks there's nothing better than Formula 1, not even sliced bread. Having written about cars since 2006, he plunged head first into the industry out of a passion for all things four-wheeled and everything in between. The F1 enthusiast has been following the sport since 1999 and has been keeping up with it since. In between races he keeps himself busy as the host of the Driven motoring show and as our version of the Joker.

 

Comments

  • Americans are always different. Bigger the Better.

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  • binarumah.com on Oct 21, 2009 at 3:16 pm

    One of my dream car..If only we don't have the 300% duty..

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  • azrai on Oct 21, 2009 at 3:57 pm

    If VW can make way to use PROTON Tg.Malim plant, we will be the main right handed CKDers for this new VW.

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  • Engdau on Oct 21, 2009 at 6:40 pm

    I know the new American VW model……. VW Santana III. The evergreen model in China and currently used as public cabs. Keke…

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  • Mazda 3 MPS on Oct 22, 2009 at 12:00 am

    haha poor americans are now second grade customers….

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  • What model in da picture, izzit cheap VW, it looks like KIA spectra

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  • willpower on Oct 24, 2009 at 6:45 am

    nmh = niamahai

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