Paul Tan's Automotive Industry News

VIDEO: MINI Driver vs non-MINI Driver

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The MINI brand’s advertising quite often never features an actual MINI at all, as with this latest promotional clip featuring the difference of what MINI claims as ‘MINI drivers’ and ‘non-MINI drivers’. “MINI drivers can be recognized by the mixture of lust for life, individuality and spontaneity. No matter what, they do not take themselves and their life too serious. We simply call it the MINI attitude” – the exact words BMW used to describe MINI drivers. Do you agree with that?

Whether you do or not, enjoy the clip after the jump.

19 Comments »

  1. ryan said,

    October 22, 2009 @ 11:05 pm

    Cool hu..

  2. jolly_idiot said,

    October 22, 2009 @ 11:48 pm

    ????

  3. vlwh said,

    October 23, 2009 @ 3:00 am

    don’t really get it

  4. mystvearn said,

    October 23, 2009 @ 7:06 am

    minidriver=hyperactive?

  5. fredo said,

    October 23, 2009 @ 7:47 am

    hahah..all others are loser.

  6. azrai said,

    October 23, 2009 @ 8:08 am

    Mr.Bean also drive Mini.

  7. droll said,

    October 23, 2009 @ 10:43 am

    wahahhahahahahaahah coolness!!!!!!! that ad embodies how a MINI should always be driven!!!!!!

  8. Seet said,

    October 23, 2009 @ 11:43 am

    I love it. Muahaha. Let’s try the running down of staircases later during lunch time.

    17 floors down.. =P

  9. w_lighter said,

    October 23, 2009 @ 12:13 pm

    stupid advert

  10. wochomi said,

    October 23, 2009 @ 12:19 pm

    Haram bodoh!

  11. takeo1070 said,

    October 23, 2009 @ 12:30 pm

    what is haram?…idiot

  12. koozold said,

    October 23, 2009 @ 1:21 pm

    haram??? patut la malaysia tak maju maju…malaysian ada kepala otak awak mcm ni…lols

  13. Safetybear said,

    October 23, 2009 @ 1:30 pm

    Flying Dog = Haram

  14. dp said,

    October 23, 2009 @ 2:54 pm

    wow….
    i like it

  15. mingyuyu said,

    October 23, 2009 @ 3:34 pm

    lol…

  16. mitlanevo said,

    October 23, 2009 @ 4:20 pm

    Mini drivers are silly and dumb?

  17. Thomas said,

    October 23, 2009 @ 11:02 pm

    This is a very creative advertisement….

  18. frossonice said,

    October 24, 2009 @ 12:38 am

    I don’t think he mean haram as in haram.

    haram bodoh here simply means REALLY STUPID.

  19. daze said,

    October 26, 2009 @ 5:51 pm

    i think it’s trying to tell MINI drivers are not of the usual crowd.

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