video-mini-driver

The MINI brand’s advertising quite often never features an actual MINI at all, as with this latest promotional clip featuring the difference of what MINI claims as ‘MINI drivers’ and ‘non-MINI drivers’. “MINI drivers can be recognized by the mixture of lust for life, individuality and spontaneity. No matter what, they do not take themselves and their life too serious. We simply call it the MINI attitude” – the exact words BMW used to describe MINI drivers. Do you agree with that?

Whether you do or not, enjoy the clip after the jump.