The MINI brand’s advertising quite often never features an actual MINI at all, as with this latest promotional clip featuring the difference of what MINI claims as ‘MINI drivers’ and ‘non-MINI drivers’. “MINI drivers can be recognized by the mixture of lust for life, individuality and spontaneity. No matter what, they do not take themselves and their life too serious. We simply call it the MINI attitude” – the exact words BMW used to describe MINI drivers. Do you agree with that?
Whether you do or not, enjoy the clip after the jump.
After dabbling for years in the IT industry, Paul Tan initially began this site as a general blog covering various topics of personal interest. With an increasing number of readers paying rapt attention to the motoring stories, one thing led to another and the rest, as they say, is history. An avid electronic gadget aficionado as well as big-time coffee lover, he's also the executive producer of the Driven motoring TV programme.
Cool hu..
????
don't really get it
minidriver=hyperactive?
hahah..all others are loser.
Mr.Bean also drive Mini.
wahahhahahahahaahah coolness!!!!!!! that ad embodies how a MINI should always be driven!!!!!!
I love it. Muahaha. Let's try the running down of staircases later during lunch time.
17 floors down.. =P
stupid advert
Haram bodoh!
what is haram?…idiot
haram??? patut la malaysia tak maju maju…malaysian ada kepala otak awak mcm ni…lols
Flying Dog = Haram
wow….
i like it
lol…
Mini drivers are silly and dumb?
This is a very creative advertisement….
I don't think he mean haram as in haram.
haram bodoh here simply means REALLY STUPID.
i think it's trying to tell MINI drivers are not of the usual crowd.