Group Lotus’s new motorsports ambitions will be spearheaded by its newly appointed Director of Motorsport Claudio Berro, who will report directly to CEO Dany Bahar. Both Berro and his boss Bahar are ex-Ferrari men. Berro was previously the Operations Racing Director for the Speedcar Middle-East International Race Series.
Before that, he held positions at Ferrari, Maserati and Fiat as Formula One Team Manager, Director responsible for all sport activities for Ferrari and Maserati (excluding F1), General Manager Maserati Corse and Director of Fiat Group’s Motorsport Activities, and Racing Operations Director for Abarth. So he’s definitely a man with experience.
“Lotus has a peerless motorsport heritage, not just in Formula One, but we have also won in sportscar racing, saloon car racing, world rally championships, Le Mans and the Indy 500. There is no other car company in the world which can lay claim to so many accolades and championships in such a wide variety of motorsport fields, and I am looking forward to re-introducing Lotus to high level motorsport to not only compete and win but also to demonstrate the shared technology between Lotus sportscars and future racing cars,” said Berro.
Of course, Lotus is also in Formula One, except it actually isn’t. The new Lotus F1 Team is actually run by Litespeed in terms of technical expertise.
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After dabbling for years in the IT industry, Paul Tan initially began this site as a general blog covering various topics of personal interest. With an increasing number of readers paying rapt attention to the motoring stories, one thing led to another and the rest, as they say, is history. An avid electronic gadget aficionado as well as big-time coffee lover, he's also the executive producer of the Driven motoring TV programme.
ehh.why nobody post comment.1st but could be the only one.
Its great that they are hiring such great talents around and by doing so, it would surely costs the management and shareholders lots of money. Such money in turn are funded by proton which is also by us, oridinary taxpayers….
I just hope they don't flop….what more with good talents like this….
Talent and experience they would have,
however Lotus is not a cash rich and glamour company
like Ferarri and Maseratito to see out their BIG plans and ambition as it
translates to big investments & spendings.
Just hope that they are not treating P1 as their cash cow and milk
every drop from it.
wtf what a waste
looks like lotus very serious about returning to motorsports.
it is better if lotus involve directly with LOTUS F1 Team and make sure that the team really is LOTUS.
because, people will always compare TEAM LOTUS and the brand new LOTUS F1 TEAM.
or, maybe they need to start from other series with clear target to be in F1 in the future.
Gino Rosato is also leaving Scuderia Ferrari to join Lotus.
http://www.radio-canada.ca/sports/sports_motorise…
Lotus should sell cars first before returning to motorsports. Evora is a good step, they should do more marketing for it..
and they currently doing it what?
publicity ARE ADVERTISEMENT!
Lotus are already racing their cars in various series worldwide. They are not 'returning' unless we're talking bout F1
Can't see what someone like people from Ferrari can do to a small car company like lotus who have very big ambition of winning back with their creation of light-weight car. Just hurry up with the development of Lotus Espirit.
Crap……Heard news somebody with no credentials appointed as the CEO of F1Malaysia……luckily no public fund involves…..if yes, i am gonna haram every sen of it for poor management……..
The 'somebody with no credentials' is known in the automotive corporate sector and was very influential in Proton. He appreciates motorsports, a very rare trait for CEOs . He is well liked and respected in the industry that matters.
The 'somebody with no credentials' is known in the automotive corporate sector and was very influential in Proton. He appreciates motorsports, a very rare trait for someone at his level. He is well liked and respected in the industry that matters.