Perodua gets new MD from UMW Toyota

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Aminar Rashid SallehPerodua’s Datuk Syed Hafiz will not be renewing his contract at the end of the year. Replacing him as the top man at Perodua will be another UMW man – Tuan Haji Aminar Rashid Salleh, who currently heads the Strategic Marketing Group at UMW Toyota.

49 year old Aminar is a familiar face for me as he is usually the one who gives product presentations at Toyota car launches. He has been in the UMW group since 1992. He holds a degree in Civil Engineering. I don’t have any kind of ‘insider’ details but I don’t expect anything much to change with the way Perodua is run.


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About the Author

After dabbling for years in the IT industry, Paul Tan initially began this site as a general blog covering various topics of personal interest. With an increasing number of readers paying rapt attention to the motoring stories, one thing led to another and the rest, as they say, is history. An avid electronic gadget aficionado as well as big-time coffee lover, he's also the executive producer of the Driven motoring TV programme.

Comments

  1. pennstater says:

    wow civil engineering..thats my field. we are relevant to the automotive industry

    Reply Thumb up 0 Thumb down 0
  2. unknown says:

    haha.macam turun pangkat je.haha

    Reply Thumb up 0 Thumb down 0
  3. peYno says:

    no matter who u are… local ppl just a puppet only…

    no wonder Datuk Syed Hafiz oso can't tahan…

    prrrtfhhh

    Reply Thumb up 0 Thumb down 0
  4. Tiadaid says:

    Datuk Syed Hafiz moving somewhere else?

    Reply Thumb up 0 Thumb down 0
  5. peYno says:

    don't worry, you put kayu as MD oso.. p2 can run.

    Coz, company direction is from Japanese..and it's led by Japanese

    They just want Local ppl (malaysiann) to be a puppet for the sake of "2nd Local National car maker"

    hehehe

    Reply Thumb up 0 Thumb down 0
  6. peYno says:

    Tiadaid said,

    November 4, 2009 @ 9:51 pm

    Datuk Syed Hafiz moving somewhere else?

    ==========

    maybe.. can't tahan lor.. asik kena ikut jepun je.. can't make own decision..better leave la

    prrrtfhhh

    Reply Thumb up 0 Thumb down 0
  7. bmpower says:

    right… new puppet in chair.

    Reply Thumb up 0 Thumb down 0
  8. peYno says:

    pennstater said,

    November 4, 2009 @ 9:24 pm

    wow civil engineering..thats my field. we are relevant to the automotive industry

    ============

    Or maybe we could say in p2.. any field oso relevant.. no need automotive education background, coz you have to do nothing.. just follow what japanese say

    prrrfthhh

    Reply Thumb up 0 Thumb down 0
  9. peYno says:

    let see, how long this new MD can tahan…

    Reply Thumb up 0 Thumb down 0
  10. peYno says:

    or maybe ex MD datuk syed hafiz looking for more challenging job.

    Be in p2, just follow jepun instruction, everything is provided, not challenging at all lorr..

    ppl who love challenge spirit .. mesti mau leave punya

    Reply Thumb up 0 Thumb down 0
  11. jopop says:

    does he eligible for it ?

    Reply Thumb up 0 Thumb down 0
  12. pennstater says:

    no-pay to p2.. right peyno? haha

    Reply Thumb up 0 Thumb down 0
  13. sempoi says:

    kalau ada cerita pasal Perodua,

    Peyno akan naik gila.

    Semua salah semua tak betul rebadge le jepun le

    Macamlah Perodua r-g-l mak dia !!

    12 komen 6 oleh Peyno.? sendiri tanyasendiri jawab ke?

    Reply Thumb up 0 Thumb down 0
  14. scottloeb says:

    Tn Hj nih ok lah. Tgk current boss dia, Kuah Kock Heng itu betul2 boneka. Yg betul2 kerja is Hibi-san, the real Chairman. David Chen dulu got more say when compared to the him.

    Wah, Harry naik pangkat lah hehe.

    Reply Thumb up 0 Thumb down 0
  15. peYno says:

    sempoi

    truth is hurt rite…

    prrrfthhh

    Reply Thumb up 0 Thumb down 0
  16. old timers says:

    pennstater said,

    November 4, 2009 @ 9:24 pm

    wow civil engineering..thats my field. we are relevant to the automotive industry

    ———————————-

    Woow.. RELEVANT?

    BUT THE STRUCTURE/CHASSIS OF PERODUA MODELS ALWAYS CAUSE DEATH!!

    TIN MILO = LOW QUALITY LIGHTWEIGHT STEEL

    AT LEAST PUT SOME RC CONCRETE AND STAINLESS STELL TO REINFORCE THE CHASSIS..

    Haha.. anyway, congratz to him..

    Reply Thumb up 0 Thumb down 0
  17. Kongsi Kong says:

    CIVIL ENGINEER??

    He is under management level rite?

    Project management also under civil engineering scope of work loh..

    So, just make sure KONGSI KONG done their work ok loh..

    Even CEO maybank also civil engineer loh..because under civil engineering scope, FINANCIAL/ BQ is a must also loh…

    So..ok loh.. no need to argue loh..

    Reply Thumb up 0 Thumb down 0
  18. azrai says:

    Dear Mr.MD, when will the Perodua's not-so MPV launching date? It is said in November, but today already first week of November. Still not getting the price?

    Reply Thumb up 0 Thumb down 0
  19. rookie says:

    watever..

    just stop making crap n sell it like it was sumtin else..

    Reply Thumb up 0 Thumb down 0
  20. msi says:

    entah2 syed hafiz masuk proton

    Reply Thumb up 0 Thumb down 0
  21. ejan says:

    Resign during good reputation.. good decision..

    Reply Thumb up 0 Thumb down 0
  22. P2 says:

    Welcome…welcome…may bring prosperity, improvement, and more profit to the staff, to the company and to the country.

    Reply Thumb up 0 Thumb down 0
  23. scottloeb says:

    Bila masa Wahid Maybank Civil Engineer? Itu kan Charted Accountant, dulu UEM, pastuh TM then baru pergi Maybank, taking over from Amirsham.

    http://www.maybank2u.com.my/mbb_info/m2u/public/p…

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  24. ma-e says:

    Qualification is just a paper to make u entitle for a job.Its not about what you are qualified to.Its about your effort in order to get your qualification and your brain.So ,in this case,his brain is proved.

    Qualification only for fresh graduates.As a sample case,How could a degree holder in chemical engineering is now a successful regional manager in BMW groups.

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  25. Ah Tan Workshop says:

    He resigned or he got fired?

    Reply Thumb up 0 Thumb down 0
  26. kujik says:

    dua cabang bisness lor..buat rumah flat ala jepun

    keta jepun..rumah jepun…fuh mantop

    Reply Thumb up 0 Thumb down 0
  27. 1 Malaysia says:

    paul is right. PERODUA still control by jap. appointment of Aminar is just to show "localization" since PERODUA granted as national car status.

    Reply Thumb up 0 Thumb down 0
  28. scottloeb says:

    When historian leads Proton, you guys said its a disaster (and I agree with it). Now Proton is leads by an engineer. And DSZ have good understanding of production (which is the key of successful car maker Toyota) , and he is catching up very fast on the business side of it.

    Syed Hafiz declined a contract extension. He said he has enough and will stick to his plan of retiring at 50.

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  29. Prolife says:

    Ya, I do agree that Perodua is very Tin Milo thing.

    I drove my wife's Viva on Highway and kene "Bang" from behind by Gen2.

    Me and my car just "buang" from middle lane to the left lane then to longkang, then terbalik to a small hill then terbalik to the long kang again.

    I agree Viva is kind of a city drive car but didn't aspect to be too frigile. Very disappointed!!

    By the way, the Mangkuk that "bang" me was too tire!! Don't drive when tire, kill your self but not others please!!!

    Reply Thumb up 0 Thumb down 0
  30. old timers says:

    executive director dlm UMW / perodua sume kayu, jadi sebab tu ker Potong ambik 'kayu' jadi MD… cakap pakai otak sikit lah

    Reply Thumb up 0 Thumb down 0
  31. MADBOY says:

    Best job in the world. No need to do R&D (other than designing new bumper), no need to do marketing plan (just tell people that u are related with toyota and your products have toyota's quality). Life is good for him.

    Reply Thumb up 0 Thumb down 0
  32. Mysticmind says:

    I wonder.. why they(P2) still entitled 'Kereta nasional' ?

    Most of the profit (let say over 70%) was going to japan already.

    Sigh…

    Reply Thumb up 0 Thumb down 0
  33. sawi tak nak says:

    Sometimes leaving a company voluntarily( even though an extension granted)

    reflects good leadership/management qualities and is the only way forward in order for a company to progress.

    Even the MD's term in Merc & BMW is for a 3-5 year span only.

    Putting deadwood as directors etc is basically putting a watch dog

    which growls & barks if the co's decides on a different path.

    Business modules changes over time and best wishes to the present

    MD as electric/hybrid/diesel seems to be the futher in engine developement.

    Reply Thumb up 0 Thumb down 0
  34. Slayer says:

    MADBOY said,

    Best job in the world. No need to do R&D (other than designing new bumper), no need to do marketing plan (just tell people that u are related with toyota and your products have toyota’s quality). Life is good for him.

    ——————————————————–

    i'm agreed. That easy life of P2

    Reply Thumb up 0 Thumb down 0
  35. Huggies Dry says:

    old timers – buy other tins and do ur own car

    peYno -puppet get applaud during shows also..no harm

    MADBOY – please equip your self with automotive environment before saying (just tell people that u are related with toyota and your products have toyota’s quality) there a lots of car makers sharing the platform etc

    Reply Thumb up 0 Thumb down 0
  36. peYno says:

    old timers said,

    November 5, 2009 @ 11:12 am

    executive director dlm UMW / perodua sume kayu, jadi sebab tu ker Potong ambik ‘kayu’ jadi MD… cakap pakai otak sikit lah

    ======

    bila keluar p2 dah tak jadi puppet dan kayu la.. dulu DSZ pon jadi puppet gak kat p2

    ahhaha

    Reply Thumb up 0 Thumb down 0
  37. peYno says:

    Mysticmind said,

    November 5, 2009 @ 3:18 pm

    I wonder.. why they(P2) still entitled ‘Kereta nasional’ ?

    Most of the profit (let say over 70%) was going to japan already.

    Sigh…

    ====

    this is involve political issues.. gov doesn't want to tell rakyat that actually they already sold p2 to foreigner,

    Reply Thumb up 0 Thumb down 0
  38. Littlefire says:

    Ask urself who control P2 ===> UMW & Daihatsu

    UMW => Whos company? UMW + Toyota? Check again the share holder

    Check the history in it, i will bet even Tun M name will bounce in it.. With late Eric C involved..

    Yeah, the Proton supporter is back after all went quiet about the NAP that help Proton again..

    Reply Thumb up 0 Thumb down 0
  39. 4G63tDSM says:

    Prolife said,

    November 5, 2009 @ 11:11 am

    Ya, I do agree that Perodua is very Tin Milo thing.

    I drove my wife’s Viva on Highway and kene “Bang” from behind by Gen2.

    Me and my car just “buang” from middle lane to the left lane then to longkang, then terbalik to a small hill then terbalik to the long kang again.

    I agree Viva is kind of a city drive car but didn’t aspect to be too frigile. Very disappointed!!

    ———-

    You know its a city car so what exactly were you expecting? You're still alive right? So I assume its not such a milo tin.

    I'm not a fan of peroduas but…….

    Reply Thumb up 0 Thumb down 0
  40. maa says:

    dunno one man can change to become close to toyota standard (",)

    Reply Thumb up 0 Thumb down 0
  41. redfueler says:

    gov should buy all stake on p2 on jpan hand..

    then jv with tata from india..then sell tata nano…

    named it kereta rakyat..

    sell it under 10k..

    what a great dream…???
    ;) )

    Reply Thumb up 0 Thumb down 0
  42. karl says:

    Guys out there who relentlessly blame P2,

    The second Malaysia car manufacturer/assembler really did a good job until they’re too arrogant and slapping HIGHER price for a Viva (no wonder Viva resale value is too bad for a P2 unlike Kelisa, Myvi).

    BUT, too blame P2 because P1 can’t beat them is too much when Myvi in less than 5 years already produce close to 400k cars.

    The MD Syed Hafidz is the very right man for the job and P2 will missed the guy. Having said that, P2 need to position themselves as small yet safe cars, like savvy. I’ll little offend with Savvy ugly design though good handling small car.

    Reply Thumb up 0 Thumb down 0
  43. gopal says:

    they just not doing bumper only..but they tag team to developed new daihatsu car..eg MYvi 0r passo project is joint venture from Daihatsu and Perodua…the design of toyota passo design by perodua designer but taken by japanese to be sold in japan first…then the ugly version is for malaysia market…(normal la coz P2 own by japs) i know this coz got info frm inside,,,huhuhuhhu

    Reply Thumb up 0 Thumb down 0
  44. Leonardo says:

    P2 used to have a big chunk and a big lead over P1 but lately P1 have closed the gap to less than a 1000 cars. Maybe Hafiz realised this too and better to quit when his reputation is still intact.

    Reply Thumb up 0 Thumb down 0
  45. karl says:

    Perhaps new MD can Peroduanized Toyota iQ to be Perodua Pintar.

    Reply Thumb up 0 Thumb down 0
  46. peYno says:

    who is the person behind local/malaysian management in p2??

    the answer is japanese

    who is person behind Najib our PM??

    the answer is Datin Rosmah

    Big boss

    japanese= rosmah

    the puppet

    malaysian in p2 = Najib

    prrrfthhh

    Reply Thumb up 0 Thumb down 0
  47. MADBOY says:

    Huggies Dry said,

    November 5, 2009 @ 5:57 pm

    MADBOY – please equip your self with automotive environment before saying (just tell people that u are related with toyota and your products have toyota’s quality) there a lots of car makers sharing the platform etc

    ——————

    But they are not just sharing platform is't it. They do use such statement to increase the sales la bro.

    Reply Thumb up 0 Thumb down 0
  48. koko says:

    Hi peYno,

    "who is person behind Najib our PM??
    the answer is Datin Rosmah"

    Who is behind Anwar? Oooo Azizah… :)

    Dang!

    Reply Thumb up 0 Thumb down 0
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