Perodua’s Datuk Syed Hafiz will not be renewing his contract at the end of the year. Replacing him as the top man at Perodua will be another UMW man – Tuan Haji Aminar Rashid Salleh, who currently heads the Strategic Marketing Group at UMW Toyota.
49 year old Aminar is a familiar face for me as he is usually the one who gives product presentations at Toyota car launches. He has been in the UMW group since 1992. He holds a degree in Civil Engineering. I don’t have any kind of ‘insider’ details but I don’t expect anything much to change with the way Perodua is run.