CNN has an interesting feature on how Kia has been using unusual marketing techniques during this world recession. The video is centered only on the new Kia Soul. No doubt it has been working – Kia sales has been up 24% in September 2009 and 4% for the whole of 2009 compared to the last year. I particularly enjoy the silly April fool gags that they come up with every year, such as the Aero-Soul. These little playful marketing efforts sort of remind me of what MINI would do.
I’ll let the video do the rest of the talking at CNN’s site.