Mercedes-Benz has officially launched the all new W212 E-Class for the local market. The company did not only unveil the sedan version but the coupe variant as well. My first impression after looking at the real thing is that pictures don’t do the car justice. It looks better in real life. A total of three models are available and two of them are from the coupe family.

The sedan front is made up by the locally assembled E 300 Avantgarde that features a 3.0 litre gasoline V6 that outputs 231hp at 6,000 revs and 300Nm of torque between 2500 revs and 5000 revs. The engine is mated to a 7G-TRONIC 7-speed automatic transmission. This Avantgarde model comes equipped with bi-xenon headlamps with the Intelligent Light System, LED daytime running lights, 17-inch allow wheels in a five-twin-spoke design, a lowered suspension, ambient lighting as well as an instrument cluster treated to a sporty tubular design. There are also different bumpers and a chrome-plated radiator grille with three high-gloss, black louvres.

The E300 Avantgarde also comes with ATTENTION ASSIST which is a drowsiness detection system. This system observes the driver’s steering behavior and will then warn him or her. Other standard safety features include eight airbags and PRE-SAFE which will takes preventive protective measures if the system detects a potential hazardous situation.

The Adaptive High Beam Assist uses a camera on the windscreen to recognize oncoming traffic and will automatically dip the beam. Once the road ahead is clear, the system will switch the high-beam back on. There is also a DIRECT CONTROL system that controls the shock absorbers to adapt to different driving situations. If it detects that the driver is driving in a spirited fashion it will switch to maximum damping effect or reduce damping effect during normal driving.

Inside, the seats feature padded seat piping which involves the insertion of an additional foam filling under the fabric or leather cover to help improve comfort. There is also a multi zone THERMOTRONIC climate control system that allows individual settings for three zones including for the driver, front passenger and rear passengers. It also has three ‘climatisation’ modes including ‘Diffuse’, ‘Medium’ and ‘Focus’. Mercedes-Benz has also added BlueEFFICIENCY measures to help reduce fuel consumption.

These include low-resistance tires as well as energy-saving control of the alternator, fuel pump, air conditioning compressor and power steering. Basically these parts will only be used only when needed. The new E-Class also has a low drag coefficient of 0.25. It also has automatically adjustable fan louvres that control the airflow to the engine bay in line with the engine’s cooling requirements. All of these will set you back RM 455,888 (OTR without insurance). Mercedes-Benz also revealed that it will introduce the E 200 CGI (which will be the real volume seller for the E-Class) real soon followed by the E 250.

The coupe family is made up by the E 250 CGI BlueEFFICIENCY Coupe and the E 350 Coupe. Both of these models are fully imported. The former is able to output 204hp and 310Nm of torque between 2000 revs and 4300 revs from its 4-cylinder engine while the V6 engine in the latter is able to crank out 272hp and 350Nm of torque between 2400 revs and 5000 revs.

The E-Class Coupe in Malaysia comes standard with the AMG Sports package that includes an AMG front apron with large air intakes, AMG side skirts and an AMG rear apron with a black insert. There are also 18-inch AMG light-alloy wheels in a 6 twin-spoke design with wide-base tires in size 235/40 R 18 at the front and 255/35 R 18 at the rear, sports suspension with a stiffer spring, shock absorber and stabiliser setup combined with large, perforated brake discs at the front as well as brake callipers with Mercedes-Benz lettering. It also has a sports speed sensitive steering with a more direct ratio.

The E 250 CGI BlueEFFICIENCY Coupe goes for RM 458,888 while the E 350 Coupe demands a whopping RM 666,888.

You will find an image gallery after the jump.

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