Paul Tan's Automotive Industry News

Kia Cadenza/K7’s long but awesome TVC

Advertisement

Before I move on further, I must admit that Kia has definitely upped its ante recently with some impressive looking vehicles such as the Kia Forte and this, the Cadenza “luxury sports sedan” which is known as the K7 back in Korea.

Along with the recent reveal, the automaker has a released a pretty cool commercial video of the new Kia. If you think the Cadenza / K7 is good looking in photos, wait till you watch this video! Its quite long, 3 minutes and 38 seconds to be precise, but rather entertaining as it looks more of a short film with some chase scenes rather than a commercial.

The video showcases some features on the Cadenza / K7 including a welcome note on the instrument panel, a lane departure warning system, a reverse camera system with guide lines, heated steering, a floor-mounted accelerator pedal and more. I really hope it drives as well as it looks! Anyway, I shall let the video do all the talking.

Continue reading to enjoy the footage.


Watch on Youtube

69 Comments »

  1. sharkfish said,

    November 27, 2009 @ 12:41 pm

    very nice design but the design..i hope proton can do better than this

  2. Stewart ST said,

    November 27, 2009 @ 12:50 pm

    Impressive!

  3. seliparjamban said,

    November 27, 2009 @ 12:53 pm

    whoaa

  4. l29qnlag said,

    November 27, 2009 @ 1:00 pm

    “welcome to the furute”

  5. RL said,

    November 27, 2009 @ 1:13 pm

    wow. nice car. wish tht it would be here now.
    but Paul, i don’t think that kia/naza is a good car. after bout 2-3 years, the car starts to break down and mostly will need some heavy maintenance, right? and it’s 3.5L V6, so this price is about 150k++?? with that price i rather go for camry 2.0G or 2.4V also better right? 3.5L V6 the road tax also exp like hell. i have a 2.4 litre car and the road tax is RM967. so you can imagine the road tax for a 3.5L V6, i bet tht i’ll hit 2k.

    if they have this design for audi, i would definitely buy one of if. but the A4 is kinda nice. i love the front lights. the backlights should have make it alot more ‘fierce’ type then they will have a very good business.

  6. Harvinder Sidhu said,

    November 27, 2009 @ 1:13 pm

    Isn’t he the bad ninja on G.I Joe?

  7. sonyman said,

    November 27, 2009 @ 1:24 pm

    Yummy, this is very very nice looking car, packed with nice goodies, i think next year again kia motors and naza will bring this in, yeah go go kia

  8. torque said,

    November 27, 2009 @ 1:28 pm

    A good Kia is a Korean Kia not a Naza Kia!! Hyundai/Kia seems to be in the spotlight now recently, with many good looking models, new developed engine, recently 4th in world as the biggest car maker and damn…this K7 is bloody great!! Overall looks is fantastic, heated steering wheel? And floor mounted pedals? That’s like supercar stail…lucky Koreans!! With not shabby performance from 3.5 V6 producing 290 bhp…good! Thumbs up Kia!

  9. torque said,

    November 27, 2009 @ 1:37 pm

    RL,

    3.5 V6 is not priced at 2k…it’s exactly RM 4,371.00!!! Just go to any 350Z or 350 CLS and peek at it’s roadtax…it has gone up from previous price which is RM 3,700++ I think. That’s why lots of 350Z owner starting to ditch their ride and why you could get it for a around RM120k only these day…

  10. Monfere.Blogspot.Com said,

    November 27, 2009 @ 1:44 pm

    Awesome!!!

  11. rugaxp said,

    November 27, 2009 @ 1:48 pm

    “Harvinder Sidhu said,
    November 27, 2009 @ 1:13 pm
    Isn’t he the bad ninja on G.I Joe?”

    Yes he is, He is Lee Byung Hun one of the most popular male actor in korea.
    The relation of this clip is from Iris(which Lee Byung Hun is one of the main male lead), which is a popular drama now on KBS.

  12. ticket said,

    November 27, 2009 @ 1:49 pm

    Naza use 40% of “made in malaysia” parts in their car.

    naza kia is not same as “100% made in korea” kia

  13. ticket said,

    November 27, 2009 @ 1:52 pm

    @RL
    btw, This car is not a Camry/Accord fighter.

    Wheel base length :
    Kia Cadenza (2845 mm) > Toyota Avalon (2822 mm) > Lexus ES (2776 mm)

    Lexus ES350 (US spec) : 3.5L V6 272 HP / fuel economy 9.8?/l
    Toyota Avalon (US spec) : 3.5L V6 268 HP / fuel economy 9.8?/l
    Kia K7 (Cadenza-Korean spec-) : 3.5L V6 290 HP / fuel economy 10.6?/l

  14. korekorea said,

    November 27, 2009 @ 2:24 pm

    K7 antivirus ….
    now i7m amazed

  15. BeemerFreak said,

    November 27, 2009 @ 2:29 pm

    RL,

    Kia cars in malaysia usually breakdown due to problems like alignment, fittings, leakages that usually relate to assembly faults done by naza. Try looking at Kia’s in other country especially china. They use spectras as taxis nd according to drivers there no other car in more durable to the harsh chinese weather condition. They also said that Kia’s there has the longest service interval, 35000km for their taxis. FYI i make frequent business travel to china, so i know better.

    Japanese cars made in thailand also do not show much better structural rigidity. When u see cars being serviced my UMW or honda, the only thing that seldom breaks down is the engine because that is a japanese component(i own a 2.4 camry so yet and again i know better). So its naza to blame for kia’s downfall in malaysia.

  16. mytouch said,

    November 27, 2009 @ 2:32 pm

    Cool car & cool video…This guy should use it in his next “G.I.Joe 2″ movie,kekeke…

  17. hamzaH said,

    November 27, 2009 @ 3:00 pm

    HE IS THE “STORM SHADOW” FROM THE G.I JOE MOVIE !!! LOL

  18. Gajen said,

    November 27, 2009 @ 3:23 pm

    front from saab…back from audi…the video they are trying to follow bmw…bmw normally make short movies…

    however its a nice car…

  19. Mazda 3 MPS said,

    November 27, 2009 @ 3:48 pm

    dont like it

  20. chyan said,

    November 27, 2009 @ 4:06 pm

    Damn it’s sick.

  21. Taufik SM said,

    November 27, 2009 @ 4:13 pm

    nice car ..dude

  22. purity said,

    November 27, 2009 @ 4:18 pm

    position of the front emblem kills it!

  23. SY0H said,

    November 27, 2009 @ 4:46 pm

    RL said,

    November 27, 2009 @ 1:13 pm

    wow. nice car. wish tht it would be here now.
    but Paul, i don’t think that kia/naza is a good car. after bout 2-3 years, the car starts to break down and mostly will need some heavy maintenance, right?
    *************************************************************************

    Don’t worry, I know a local car manufacturer that are poor in its workmanship, that it will only take less than a year to breakdown… guess guess guess *thehehe*

  24. 707 said,

    November 27, 2009 @ 5:50 pm

    kia/hyundai are pretty reliable. im driving a 3 yr old getz, so far no problem.

  25. Methink said,

    November 27, 2009 @ 6:11 pm

    headlight..kind of Gen2 evolutionised headlight …that’s kind of trend and taken shape my many cars..i think so la…

  26. biz said,

    November 27, 2009 @ 6:59 pm

    Well nice car but dam. audi rear light style.

    alot of dudes keep copying audies.!

    audi still the best for me :)

  27. shawal said,

    November 27, 2009 @ 7:04 pm

    Pretty cool advert to showcase the car’s gizmo n potential, very little/almost no body roll when it cornered hard to the right in the 2nd parking lot scene , dunno if its true or video editing (fast forward) , its a nice looking car , with a good enterior , a bit fat for my taste…but , even the 3.0 V6 honda accord is close to RM300k in Malaysia….i dunno if this car has what it takes to win malaysian fans over with a hefty price tag… , A grey import might come…, but will only be on d road after heavily discounted….

  28. meteoraniac said,

    November 27, 2009 @ 7:23 pm

    back looks like a audi a4 .. im not complaining though .. awesome looking car ..

  29. Mazda 3 MPS said,

    November 27, 2009 @ 7:51 pm

    better than merc e-class

  30. siamsix said,

    November 27, 2009 @ 8:47 pm

    … iris is the title of the drama tis guy currently starring…the music is from the drama .. Astro channel 303… kbs world..wed to Thursday 9pm..:)

  31. pakchimyvi said,

    November 27, 2009 @ 8:58 pm

    maybe you guys don’t know..
    got the price some where for this Cadenza/K7..
    price only 18-22k USD!!!!

  32. CTR said,

    November 27, 2009 @ 9:41 pm

    Ooi..all those special sound effects when switching on the driving & main beam lights cost extra-kah? Anyway, based on my ownership of a Korean CBU vehicle for the past few years… yes, 1st 3-4 years everything ok…then 5th year onwards everything starts breaking down / wearing out… So, I can’t even imagine those CKD / localised versions. Don’t believe me? Then go ahead, buy one and try-lah!

  33. Monster2020 said,

    November 27, 2009 @ 10:56 pm

    Woh This car have a very cool advertisment….

  34. narrowband said,

    November 27, 2009 @ 11:30 pm

    wah lan eh the video is superb

  35. TJ said,

    November 28, 2009 @ 12:10 am

    yes yes yes please bring in this kia, CBU ya, Naza tak boleh pakai wan.

  36. anoneemus said,

    November 28, 2009 @ 1:21 am

    what a good getaway car! i reckon i could do some evil and still race away in a kia.

  37. Exigezero said,

    November 28, 2009 @ 3:04 am

    Definitely cool. First time i repeat a korean car video advert. Previously, I don’t even bother to watch it. This car is really something. Wonder if it is penned by Peter Schreyer, ex Audi n Volkswagen designer.

    Btw, anyone know the title n singer of the song played in the movie?

  38. MKCX said,

    November 28, 2009 @ 3:12 am

    KIA R&D engineer done a good job. They keep develop new tech, new look and low price to capture more and more market share.

  39. KK said,

    November 28, 2009 @ 4:58 am

    potentially a Optima replacement? looks great with tonnes of wonderful features! thumbs up for Kia!

  40. CK said,

    November 28, 2009 @ 7:17 am

    K7, korea answers to the BMW 7-series…?
    malaysian are still skeptical.
    but in another 3-5 years.
    i think ppl will accept the kia brand.

  41. l29qnlag said,

    November 28, 2009 @ 8:51 am

    it is a amanti/opirus replacement.
    It is a Kia version of Toyota Avalon/Nissan Maxima.

  42. 4G63tDSM said,

    November 28, 2009 @ 8:56 am

    Korean Kia is different from Malaysian Naza Kia.

    As someone from “across the pond” I can say that the quality, fit and finish is much different from our NAZA Kia.

    I always maintained malaysians still have a way to go to learn about job quality and putting things together correctly the first time out. Its an attitude problem. This doens’t inflict only KIA. Honda is just as bad. I don;t say this jsut to spite our local CKD plants, but the results speak for themselves. You hire with peanuts, you get monkeys.

    Overseas, they can afford to give 10 year bumper to bumper warranties. Same goes to Hyundai as well.

    You can tell from the design language and the marketing that Hyundai is targeting Toyota/Lexus and Mercedes Benz and KIA is going after Honda and Audi.

    Puts things into perspective what these 2 companies are doing. You would expect more and more new products to mirror if not attempt to surpass its targets.

  43. Jacky Yong said,

    November 28, 2009 @ 8:59 am

    Impressive car with impressive features! KIA has matured!

  44. boylosong said,

    November 28, 2009 @ 9:43 am

    with dis k7, i am already accepted kia!!!

    Come on proton, learn more n quick k.

  45. Georgie said,

    November 28, 2009 @ 10:47 am

    What a class… I think nor the upcoming Waja or Perdana could beat this car. Well proton, you guys better catch up quick..

  46. slumber said,

    November 28, 2009 @ 2:03 pm

    CTR said,
    November 27, 2009 @ 9:41 pm

    Ooi..all those special sound effects when switching on the driving & main beam lights cost extra-kah? Anyway, based on my ownership of a Korean CBU vehicle for the past few years… yes, 1st 3-4 years everything ok…then 5th year onwards everything starts breaking down / wearing out… So, I can’t even imagine those CKD / localised versions. Don’t believe me? Then go ahead, buy one and try-lah!

    ==========================================

    CTR,

    Parts won’t breakdown on the 5th year & onwards…. breakdown & wearing out are matters of care & maintenance.

    Same as you, I also own & driving a Korean CBU, Getz 1.3 to be exact. My wife also drives a same car as me.

    Both of our cars are maintained according to the service interval (10k), so far after 5 years what was noticed was the fabric inserts on the door started to come off and some jitters of loose fittings around the door panel (partly because I’ve opened & fitter a pairs of components speakers). This portion is still the weak point of our car but that doesn’t much to daily use of car. FC wise it depends on my right foot, on average city & jam traffic drive I still can get around 400km/38lit. I did once 600km/37km on highway from Penang to Johor (surprises me!) cruising at 110km/h with my wife & 4 days of luggage.

    Mechanically, engine still works wonderfully, suspension still provided ample absorbtion after 96k of mileage, brakes still works wonderfully strong, power windows has never fail, a/c compressor unit still strong….. Try to find these criteria in our national car of recent models & you’ll know what results you get.

    I’m sorry your car doesn’t meet your expectation, for me my next car will still be a kimchi car; tom yam car – no thanks; nasi lemak car – no thanks; sushi car – yes but the price no thank you.

  47. jolly_idiot said,

    November 28, 2009 @ 2:13 pm

    The front like camry. the buttock like audi. Kia really like to copy?

  48. waimak said,

    November 28, 2009 @ 3:49 pm

    This is a bloody good advertising-movie! caven design reminds me of citroen+audi.. impressive…

  49. KIA User said,

    November 28, 2009 @ 6:57 pm

    Go KIA CBU ONLY !~ NO NAZA PLS..every NA~ then ZA~..die lah. KIA will not sell cheap in 5 years time. compete with japanese automaker. while proton still competing with china automaker ( dont u remember new Gen 2 replacement would be use china make)…Oopss..

  50. tolan said,

    November 28, 2009 @ 7:09 pm

    Despite some hiccups, naza have contributed a lot to the automotive industry in msia. Ppl who hate naza are just bloody racist..

  51. UStilDunGetIt said,

    November 28, 2009 @ 9:50 pm

    Sure, Naza had brought some changes to the auto industry in Msia… But come to think of it, developing inferior quality cars, then selling them cheap in the name of other well-known international names is one seriously unethical move. Those who’d experience in owning a NazaKia and KoreanCBU Kia definitely know the difference…

  52. squawk said,

    November 28, 2009 @ 10:57 pm

    I’ve met Naza HQ staff before and I can say 95% of them are clueless.

  53. tolan said,

    November 29, 2009 @ 12:11 am

    Dont aspect naza to be at par with established manufacturer. Even the crappy proton n produa have more experience than them. They r new n yet they r moving to the right direction. and just because the name is ‘naza’ instead of some foreign name ppl r looking down at them. These ppl r just plain jealous unpatriotic racist who dont even deserve to live in this country. Btw, u will get what u r paying for n perhaps even more now. Unlike other bloodsucking companies which are selling overrated piece of japanese crap…

  54. 308T-BOY said,

    November 29, 2009 @ 2:06 am

    GOOD! When would NAZA bring in this baby and sell it at 160k??

    ~~~~~~~~~~~~~~~~~~~~~~~~
    squawk said,
    November 28, 2009 @ 10:57 pm

    I’ve met Naza HQ staff before and I can say 95% of them are clueless.
    ~~~~~~~~~~~~~~~

    Agree!!! Typical Bumi style.. malaysia boleh!!

  55. chyan said,

    November 29, 2009 @ 10:28 am

    Oh btw.. The scenes is from Korea’s newest hit drama IRIS. :D

  56. squawk said,

    November 29, 2009 @ 12:19 pm

    Iris…. watched a couple of episodes. Cool spy action drama. Pretty actress too. :-)

  57. squawk said,

    November 29, 2009 @ 12:22 pm

    Naza seriously needs to change the way they do things internally if they wanna make it.

  58. bthw said,

    November 29, 2009 @ 4:51 pm

    nice front grille. but duno how the engine performance of this car…

  59. tolan said,

    November 29, 2009 @ 4:56 pm

    308T-BOY said,

    November 29, 2009 @ 2:06 am

    GOOD! When would NAZA bring in this baby and sell it at 160k??

    ~~~~~~~~~~~~~~~~~~~~~~~~
    squawk said,
    November 28, 2009 @ 10:57 pm

    I’ve met Naza HQ staff before and I can say 95% of them are clueless.
    ~~~~~~~~~~~~~~~

    Agree!!! Typical Bumi style.. malaysia boleh!!

    ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

    Wow.. typical case of racism.. from a retarded immigrant.. poor u.. hehe

  60. squawk said,

    November 29, 2009 @ 7:07 pm

    I saw a 2-door Kia which looks very much like this K7 on a Korean program. Looks long and wide.

  61. torque said,

    November 29, 2009 @ 7:32 pm

    Paku dulang paku serpih….

  62. Ikreatif said,

    November 29, 2009 @ 11:56 pm

    Proton…….. established in 1983 as auto car maker
    KIA ……….. established in 1940’s as manufacturer of steel tubing and bicycles.

    Now,
    Proton….. ???????????
    KIA…….. World Brand.

  63. azrai said,

    November 30, 2009 @ 7:53 am

    Awesome progress KIA has made now. Peter appointment is the best ever decision by them. We all the Malaysian really hope Proton can be on par like KIA did rigt. Hopefully.

  64. fdsdf said,

    November 30, 2009 @ 5:53 pm

    @Ikreatif

    Proton established in 1983.

    But, BYD established in 2003.
    Geely established in 1986.
    Chery established in 1997.

    It is possibly proton will crushed by Young Chinese brand.

  65. loco said,

    December 2, 2009 @ 8:08 am

    looks so similar to new bmw 5 series. both front and back

  66. maa said,

    December 9, 2009 @ 3:37 am

    Kia the next generation to beat japanase cars in msia..

  67. Cain said,

    December 27, 2009 @ 10:19 am

    tolan said,
    November 29, 2009 @ 4:56 pm
    Wow.. typical case of racism.. from a retarded immigrant.. poor u.. hehe

    ————————————————————————————–

    Result speak for themselves dude,

    If NAZA is good then it’s good, if it’s not NAZA have to accept it and find the way to resolve it. Think positively will bring you a bright future. Flaming will not bring you anything.

  68. koolowez said,

    January 19, 2010 @ 12:43 pm

    The new chief of design of KIA= ex-Audi designer

    thus, lots of audi design elements got implemented in new 2010 KIA cars

  69. sooby said,

    February 3, 2010 @ 2:56 am

    KIA’s reputation in Korea is just as good as Hyundai. Just based on the reliability + durability of the car, KIA is known to be better than Hyundai (although they are essentially merged now).

    Design looks like AUDI because they hired former AUDI chief designer to improve their look, which works like charm.

    I will buy this car when it is released in US.

Leave a Comment

Log in

Please do not submit your comment twice, the system has accepted your comment, it just needs to be moderated first. Once your first comment is approved, all subsequent comments will show automatically.

previous post: Other possible options for Saab
next post: US company rumored to buy over Sauber?