suzuki-kizashi

No, this is not a scam. Suzuki has drawn up this US-only scheme for the good looking Kizashi saloon which hits American showrooms this month. Suzuki calls its D-segment challenger ‘sports sedan’ and has targetted not Accord/Mazda 6 buyers, but junior execs from premium brands such as Audi and Acura!

To be eligible for the $100 cheque or debit card, those considering an Audi A4 or Acura TSX (the European market Accord) must first test drive a Kizashi at a Suzuki dealer and complete the registration form. Then, if you still actually buy the Audi A4 2.0T or a four-cylinder Acura TSX within 10 days, the 100 bucks is yours.

“The Kizashi was designed to offer a premium driving experience consistent with the near-luxury sport sedan segment. With styling, performance characteristics, luxury features and a new advanced AWD system on par with the Audi A4 and Acura TSX, we’re providing potential sport sedan buyers another reason to consider the Kizashi-at a substantial savings. We’re definitely putting Kizashi’s premium without the premium moniker to the test,” explains Koichi Suzuki, executive vice president of American Suzuki Automotive Operations.

Novel idea isn’t it? Will something like this work in our part of the world?

For more information about the Kizashi, read up Paul’s earlier post here.