Comments on: Suzuki offers $100 test drive incentive for Audi and Acura buyers! http://paultan.org/2009/12/04/suzuki-offers-100-test-drive-incentive-for-audi-and-acura-buyers/ Paul Tan on the Automotive Industry Wed, 15 Feb 2012 02:34:10 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: maa http://paultan.org/2009/12/04/suzuki-offers-100-test-drive-incentive-for-audi-and-acura-buyers/#comment-280850 maa Wed, 09 Dec 2009 03:30:06 +0000 http://paultan.org/?p=18340#comment-280850 what an ads from suzuki?? what an ads from suzuki??

]]> By: stfodude http://paultan.org/2009/12/04/suzuki-offers-100-test-drive-incentive-for-audi-and-acura-buyers/#comment-280228 stfodude Sun, 06 Dec 2009 23:45:43 +0000 http://paultan.org/?p=18340#comment-280228 test drive b4 buy audi /acura , to get $100 test drive b4 buy audi /acura , to get $100

]]> By: anonymous http://paultan.org/2009/12/04/suzuki-offers-100-test-drive-incentive-for-audi-and-acura-buyers/#comment-280219 anonymous Sun, 06 Dec 2009 22:47:24 +0000 http://paultan.org/?p=18340#comment-280219 not being bias but why can't the koreans do this? simple, powerful and classy instead of trying to be just classy, powerful and too visual not being bias but why can't the koreans do this? simple, powerful and classy instead of trying to be just classy, powerful and too visual

]]> By: alt http://paultan.org/2009/12/04/suzuki-offers-100-test-drive-incentive-for-audi-and-acura-buyers/#comment-280184 alt Sun, 06 Dec 2009 13:15:50 +0000 http://paultan.org/?p=18340#comment-280184 In a way, it won't be a "losing" strategy for Suzuki. The way I see it: a) The die-hard Audi and Acura fans will not bother to test-drive the Suzuki anyway b) Out of those that do test-drive the Suzuki, many will not be bothered to go back to claim the US$100 after buying the Audi/Acura c) How many do actually buy the Audi A4 or Acura TSX? I'm sure it's a small handful, and consist of the well-off customers. So Suzuki will not really lose a lot of US$100, and anyway, they get the attention of the high-end clientele. d) Like some forumers said, the benefit of this program is to force the consumer to talk about the Kizashi in the same breath as the A4 or Acura TSX. So, it's a publicity gimmick for Suzuki. In a way, it won't be a "losing" strategy for Suzuki. The way I see it:

a) The die-hard Audi and Acura fans will not bother to test-drive the Suzuki anyway

b) Out of those that do test-drive the Suzuki, many will not be bothered to go back to claim the US$100 after buying the Audi/Acura

c) How many do actually buy the Audi A4 or Acura TSX? I'm sure it's a small handful, and consist of the well-off customers. So Suzuki will not really lose a lot of US$100, and anyway, they get the attention of the high-end clientele.

d) Like some forumers said, the benefit of this program is to force the consumer to talk about the Kizashi in the same breath as the A4 or Acura TSX. So, it's a publicity gimmick for Suzuki.

]]> By: Peter http://paultan.org/2009/12/04/suzuki-offers-100-test-drive-incentive-for-audi-and-acura-buyers/#comment-280174 Peter Sun, 06 Dec 2009 07:02:32 +0000 http://paultan.org/?p=18340#comment-280174 Clever marketing if you ask me. First, by doing this, people are already seing Suzuki, Audi, and Acura in the one sentence, and people are discussing it! Second, They picked Audi and Acura because they know well that a small % of these potential buyers will actually bother testing a Suzuki, and not many will go on to buy the Audi or Acura within the 10 days. So, even if this ends up costing them a few million $, that's pretty cheap for the marketing it's winning for them. Oh, and maybe the car is awesome? Clever marketing if you ask me. First, by doing this, people are already seing Suzuki, Audi, and Acura in the one sentence, and people are discussing it! Second, They picked Audi and Acura because they know well that a small % of these potential buyers will actually bother testing a Suzuki, and not many will go on to buy the Audi or Acura within the 10 days.

So, even if this ends up costing them a few million $, that's pretty cheap for the marketing it's winning for them.

Oh, and maybe the car is awesome?

]]> By: c14man http://paultan.org/2009/12/04/suzuki-offers-100-test-drive-incentive-for-audi-and-acura-buyers/#comment-280125 c14man Sat, 05 Dec 2009 16:46:20 +0000 http://paultan.org/?p=18340#comment-280125 sure Suzuki can take on Audi and Acura? people who consider Audi or Acura know what they want... Suzuki wo... and the front looks like SX4 sedan, which is totally terrible in terms of size proportion. sorry suzuki, but i seriously doubt you can make it.... it will only allow audi or acura buyers to have an extra accessory with that $100. sure Suzuki can take on Audi and Acura?

people who consider Audi or Acura know what they want…

Suzuki wo…

and the front looks like SX4 sedan, which is totally terrible in terms of size proportion.

sorry suzuki, but i seriously doubt you can make it….

it will only allow audi or acura buyers to have an extra accessory with that $100.

]]> By: Mazda 3 MPS http://paultan.org/2009/12/04/suzuki-offers-100-test-drive-incentive-for-audi-and-acura-buyers/#comment-280079 Mazda 3 MPS Sat, 05 Dec 2009 11:56:13 +0000 http://paultan.org/?p=18340#comment-280079 replying lo said, December 5, 2009 @ 11:04 am its real funny when i read some comment suggesting p1 or p2 will chap lap if this was implemented locally.. cant u read that buyer must purchase the opposition car before awarded with the cash? -------------------------------- yeap, and this strategy, if the buyer already bought the opposition car, why would he buy this car? suzuki should concentrate on making things they are good at. like the suzuki swift. just hope it isn't made in india like that disaster called suzuki alto. replying lo said,

December 5, 2009 @ 11:04 am

its real funny when i read some comment suggesting p1 or p2 will chap lap if this was implemented locally.. cant u read that buyer must purchase the opposition car before awarded with the cash?

——————————–

yeap, and this strategy, if the buyer already bought the opposition car, why would he buy this car? suzuki should concentrate on making things they are good at. like the suzuki swift. just hope it isn't made in india like that disaster called suzuki alto.

]]> By: replying lo http://paultan.org/2009/12/04/suzuki-offers-100-test-drive-incentive-for-audi-and-acura-buyers/#comment-280067 replying lo Sat, 05 Dec 2009 11:04:16 +0000 http://paultan.org/?p=18340#comment-280067 its real funny when i read some comment suggesting p1 or p2 will chap lap if this was implemented locally.. cant u read that buyer must purchase the opposition car before awarded with the cash? its real funny when i read some comment suggesting p1 or p2 will chap lap if this was implemented locally.. cant u read that buyer must purchase the opposition car before awarded with the cash?

]]> By: nudin http://paultan.org/2009/12/04/suzuki-offers-100-test-drive-incentive-for-audi-and-acura-buyers/#comment-280063 nudin Sat, 05 Dec 2009 10:39:20 +0000 http://paultan.org/?p=18340#comment-280063 proton should come with good looking car after this.they cant wait anymore unless they plan to bungkus. proton plant at tanjung malim and shah alam also maybe can do..their engineer also smart..proton please bersaing with like other manufacture to cater m'sian and other market proton should come with good looking car after this.they cant wait anymore

unless they plan to bungkus. proton plant at tanjung malim and shah alam also maybe can do..their engineer also smart..proton please bersaing with like other manufacture to cater m'sian and other market

]]> By: xshiro http://paultan.org/2009/12/04/suzuki-offers-100-test-drive-incentive-for-audi-and-acura-buyers/#comment-280030 xshiro Sat, 05 Dec 2009 05:52:01 +0000 http://paultan.org/?p=18340#comment-280030 want it here in malaysia want it here in malaysia

]]> By: Leonardo http://paultan.org/2009/12/04/suzuki-offers-100-test-drive-incentive-for-audi-and-acura-buyers/#comment-279989 Leonardo Fri, 04 Dec 2009 23:59:40 +0000 http://paultan.org/?p=18340#comment-279989 A novel marketing strategy! Let's see if the Suzuki brand can pass the test! The exterior styling of this new Suzuki is very attractive, obviously not penned by a Japanese designer. A novel marketing strategy! Let's see if the Suzuki brand can pass the test! The exterior styling of this new Suzuki is very attractive, obviously not penned by a Japanese designer.

]]> By: Well http://paultan.org/2009/12/04/suzuki-offers-100-test-drive-incentive-for-audi-and-acura-buyers/#comment-279987 Well Fri, 04 Dec 2009 23:45:23 +0000 http://paultan.org/?p=18340#comment-279987 I would rather go for an Audi I would rather go for an Audi

]]> By: ago87 http://paultan.org/2009/12/04/suzuki-offers-100-test-drive-incentive-for-audi-and-acura-buyers/#comment-279980 ago87 Fri, 04 Dec 2009 22:53:40 +0000 http://paultan.org/?p=18340#comment-279980 Why not P2 does the same thing?Let rakyat test drive 1st the reward them RM100 if they still go for Exora?What ajoke!!!Then P2 bankrup... Why not P2 does the same thing?Let rakyat test drive 1st the reward them RM100 if they still go for Exora?What ajoke!!!Then P2 bankrup…

]]> By: JKucing http://paultan.org/2009/12/04/suzuki-offers-100-test-drive-incentive-for-audi-and-acura-buyers/#comment-279977 JKucing Fri, 04 Dec 2009 22:38:17 +0000 http://paultan.org/?p=18340#comment-279977 Helping Audi and Acura buyers...... i would say..... Helping Audi and Acura buyers…… i would say…..

]]> By: juno http://paultan.org/2009/12/04/suzuki-offers-100-test-drive-incentive-for-audi-and-acura-buyers/#comment-279957 juno Fri, 04 Dec 2009 21:26:03 +0000 http://paultan.org/?p=18340#comment-279957 LOL !!! If this were to be introduce in Malaysia, the buyers will have a field day. A lot of RM100 would be given out. LOL !!! If this were to be introduce in Malaysia, the buyers will have a field day. A lot of RM100 would be given out.

]]> By: zul http://paultan.org/2009/12/04/suzuki-offers-100-test-drive-incentive-for-audi-and-acura-buyers/#comment-279939 zul Fri, 04 Dec 2009 19:55:13 +0000 http://paultan.org/?p=18340#comment-279939 I think it is genius idea. And some more the car look good to.. but the prototype look even better I think it is genius idea. And some more the car look good to.. but the prototype look even better

]]> By: audiSalesGirl http://paultan.org/2009/12/04/suzuki-offers-100-test-drive-incentive-for-audi-and-acura-buyers/#comment-279924 audiSalesGirl Fri, 04 Dec 2009 19:03:57 +0000 http://paultan.org/?p=18340#comment-279924 we in the audi sales team first question to customers walk-in now is "Are you planning to buy our car within 10 days?" If yes, please proceed to suzuki showroom across the street,thank you." we in the audi sales team first question to customers walk-in now is

"Are you planning to buy our car within 10 days?"

If yes, please proceed to suzuki showroom across the street,thank you."

]]> By: Mazda 3 MPS http://paultan.org/2009/12/04/suzuki-offers-100-test-drive-incentive-for-audi-and-acura-buyers/#comment-279912 Mazda 3 MPS Fri, 04 Dec 2009 18:37:20 +0000 http://paultan.org/?p=18340#comment-279912 mystvearn said, December 4, 2009 @ 5:31 pm I like it. I already want an Acura, might as well get $100 from Suzuki and just test their cars. lol --------------------------- haha i like your style mystvearn said,

December 4, 2009 @ 5:31 pm

I like it. I already want an Acura, might as well get $100 from Suzuki and just test their cars. lol

—————————

haha i like your style

]]> By: mystvearn http://paultan.org/2009/12/04/suzuki-offers-100-test-drive-incentive-for-audi-and-acura-buyers/#comment-279888 mystvearn Fri, 04 Dec 2009 17:31:34 +0000 http://paultan.org/?p=18340#comment-279888 I like it. I already want an Acura, might as well get $100 from Suzuki and just test their cars. lol I like it. I already want an Acura, might as well get $100 from Suzuki and just test their cars. lol

]]> By: squawk http://paultan.org/2009/12/04/suzuki-offers-100-test-drive-incentive-for-audi-and-acura-buyers/#comment-279859 squawk Fri, 04 Dec 2009 15:22:48 +0000 http://paultan.org/?p=18340#comment-279859 US$100 buys a lot of groceries! US$100 buys a lot of groceries!

]]> By: awak http://paultan.org/2009/12/04/suzuki-offers-100-test-drive-incentive-for-audi-and-acura-buyers/#comment-279850 awak Fri, 04 Dec 2009 14:39:03 +0000 http://paultan.org/?p=18340#comment-279850 although its a good car i belive, the name 'suzuki' is for me suitable for motorbike only. that why people buy audi, AUDI its car. its psychological effect sometimes, a big factor, although its a good car i belive, the name 'suzuki' is for me suitable for motorbike only.

that why people buy audi, AUDI its car.

its psychological effect sometimes, a big factor,

]]> By: sparrow http://paultan.org/2009/12/04/suzuki-offers-100-test-drive-incentive-for-audi-and-acura-buyers/#comment-279848 sparrow Fri, 04 Dec 2009 14:24:29 +0000 http://paultan.org/?p=18340#comment-279848 erm.. Audi A4 wo... can this car really compete with Audi A4?? the exterior already loose to Audi... erm.. Audi A4 wo…

can this car really compete with Audi A4??

the exterior already loose to Audi…

]]> By: Mazda 3 MPS http://paultan.org/2009/12/04/suzuki-offers-100-test-drive-incentive-for-audi-and-acura-buyers/#comment-279841 Mazda 3 MPS Fri, 04 Dec 2009 14:02:05 +0000 http://paultan.org/?p=18340#comment-279841 i can imagine proton doing this, free proton car per test drive i can imagine proton doing this, free proton car per test drive

]]> By: eshangar http://paultan.org/2009/12/04/suzuki-offers-100-test-drive-incentive-for-audi-and-acura-buyers/#comment-279832 eshangar Fri, 04 Dec 2009 13:04:07 +0000 http://paultan.org/?p=18340#comment-279832 well..time will tell if this idea works or not..suzuki has a lot of confidence in their product to be doing such a thing. well..time will tell if this idea works or not..suzuki has a lot of confidence in their product to be doing such a thing.

]]> By: s60T http://paultan.org/2009/12/04/suzuki-offers-100-test-drive-incentive-for-audi-and-acura-buyers/#comment-279827 s60T Fri, 04 Dec 2009 12:25:28 +0000 http://paultan.org/?p=18340#comment-279827 looks like a desparate move.Brand wise suzuki is not in the same league as audi or acura.people looking to buy one of these brands are usually quite focussed on what they want. looks like a desparate move.Brand wise suzuki is not in the same league as audi or acura.people looking to buy one of these brands are usually quite focussed on what they want.

]]> By: nabill http://paultan.org/2009/12/04/suzuki-offers-100-test-drive-incentive-for-audi-and-acura-buyers/#comment-279825 nabill Fri, 04 Dec 2009 12:21:09 +0000 http://paultan.org/?p=18340#comment-279825 read the reviews inline...i tink autoexpress uk has a road test n according to them , its shocking how good the car is ! handling,quality,engine (2.4cc camry engine).....the only concern is the badge..... read the reviews inline…i tink autoexpress uk has a road test n according to them , its shocking how good the car is ! handling,quality,engine (2.4cc camry engine)…..the only concern is the badge…..

]]> By: csv http://paultan.org/2009/12/04/suzuki-offers-100-test-drive-incentive-for-audi-and-acura-buyers/#comment-279819 csv Fri, 04 Dec 2009 12:04:31 +0000 http://paultan.org/?p=18340#comment-279819 yeah, free 100 bucks! i doubt it'll be hard for suzuki to take on Audi, since Audi has a whole range of fantastic vehicles, so does honda. suzuki only has select models in a few segments. and lets get down to it, is there even anything better looking than the A4 in the particular segment? yeah, free 100 bucks!

i doubt it'll be hard for suzuki to take on Audi, since Audi has a whole range of fantastic vehicles, so does honda.

suzuki only has select models in a few segments.

and lets get down to it, is there even anything better looking than the A4 in the particular segment?

]]> By: Black Dog http://paultan.org/2009/12/04/suzuki-offers-100-test-drive-incentive-for-audi-and-acura-buyers/#comment-279816 Black Dog Fri, 04 Dec 2009 11:59:32 +0000 http://paultan.org/?p=18340#comment-279816 Time sharing and Medicare companies used to give free holidays for those attending their sales pitch. Of course you've got to sit through half a day of tactical persuasion that make you feel so embarassed not to buy. And the holidays are only for weekdays off peak nearby resorts. Thank you very much, I'll rather spend my time somewhere else than goes through the torture without any intention of buying in the first place. Time sharing and Medicare companies used to give free holidays for those attending their sales pitch.

Of course you've got to sit through half a day of tactical persuasion that make you feel so embarassed not to buy. And the holidays are only for weekdays off peak nearby resorts.

Thank you very much, I'll rather spend my time somewhere else than goes through the torture without any intention of buying in the first place.

]]> By: timtom http://paultan.org/2009/12/04/suzuki-offers-100-test-drive-incentive-for-audi-and-acura-buyers/#comment-279801 timtom Fri, 04 Dec 2009 11:23:25 +0000 http://paultan.org/?p=18340#comment-279801 If proton or perodua were to have this marketing gimmick, they will be giving out more money without even selling a single car. the next thing we see this that Proton and Perodua shares in the share market drop drastically and close shop. LOL. If proton or perodua were to have this marketing gimmick, they will be giving out more money without even selling a single car. the next thing we see this that Proton and Perodua shares in the share market drop drastically and close shop. LOL.

]]> By: azrai http://paultan.org/2009/12/04/suzuki-offers-100-test-drive-incentive-for-audi-and-acura-buyers/#comment-279796 azrai Fri, 04 Dec 2009 11:19:12 +0000 http://paultan.org/?p=18340#comment-279796 Maybe P2 will pay Exora owner to test drive Alza after this. Maybe P2 will pay Exora owner to test drive Alza after this.

]]>