Peugeot appoints new design director – brand’s “new identity” to be launched next month

Posted in International News, Peugeot / By /

Peugeot appoints new design director – brand’s “new identity” to be launched next monthPeugeot has appointed Gilles Vidal as its new Design Director, reporting to Jean-Pierre Ploué, Design Director for the PSA Peugeot Citroën Group.

Vidal, 37, is a graduate of the Art Centre College of Design in Vevey, Switzerland. He joined PSA in 1996 and has spent nine years working alongside Ploué to revamp the Group’s line-up. Since early 2009, he has been in charge of concept cars for Peugeot. He has also been actively involved in the creation of Peugeot’s new identity, to be unveiled early next month.

I’m curious to what this “new identity” is. Perhaps a phasing out of the “big mouth” look currently used across the range for a more sleek, subtle style? I remember reading a Jean-Pierre Ploué admission in Autocar saying that Peugeot last made a nice looking car in 1996 – the 406 Coupe.

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Danny Tan loves driving as much as he loves a certain herbal meat soup, and sweet engine music as much as drum beats. He has been in the auto industry since 2006, previously filling the pages of two motoring magazines before joining this website. Enjoys detailing the experience more than the technical details.

 

Comments

  • demio121 on Dec 23, 2009 at 11:19 pm

    i thought the 406 Coupe was designed by Pininfarina?

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  • demio121 on Dec 23, 2009 at 11:19 pm

    i thought 406 coupe was designed by Pininfarina?

    Danny Tan says: Yes, it was penned by Pininfarina. I think what the Design Director meant was the last nice looking car that wore the Peugeot badge.

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  • hhhhh on Dec 23, 2009 at 11:24 pm

    seriously…he is not handsome!!!Lotus always find good looking guys~hahaha

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  • Tiadaid on Dec 23, 2009 at 11:35 pm

    demio121 said,

    December 23, 2009 @ 3:19 pm

    i thought 406 coupe was designed by Pininfarina?

    ————-

    That's the point Ploue wants to address. The last nice looking Peugeot wasn't designed by the Peugeot stylist.

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  • pulge on Dec 23, 2009 at 11:41 pm

    The current Peugeot design had a bizarre look to it. They reminds me of clown faces. ^^

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  • barca on Dec 23, 2009 at 11:46 pm

    although the current stable is still sexy enough, hope the new guy would inject some real, gallic design.

    citroen's current design language seems to adopt teutonic design, which is good, but slowly losing its gallic roots.

    bring back "l'essence du gaulois" in peugeot, Vidal, we're counting on you!

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  • Cynical on Dec 24, 2009 at 12:27 am

    Early next month? Wow.. Can't wait to see the 'new look'

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  • Muggle on Dec 24, 2009 at 1:12 am

    Gosh! So adorable. I'm crush into him!

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  • kerelbort on Dec 24, 2009 at 1:29 am

    agreed with the 406 coupe.. that's is the best looking peugeot… unfortunately.. i can see none of it on our street.. with its 3.0 V6 engine.. wow..

    can't wait to see their new design language..

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  • Jimmy Dean on Dec 24, 2009 at 3:03 am

    Peugeot 407 is also a nice looking car.

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  • Mazda 3 MPS on Dec 24, 2009 at 5:03 am

    he himself looks good XD

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  • intermilan on Dec 31, 2009 at 11:02 pm

    its about time they change their car 'identity'.

    i'm ok with most of the 'big mouth' Peugeot (except a few e.g. 4007).

    but its been there for quite some time.

    guess its about right to freshen up the image and open up new possibilities in their design. hope it will not turn up ugly!

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  • Vic on Feb 06, 2010 at 7:09 am

    The new 408 from vidal can be summarized in one word- CRAP. 407 was a totally complete new concept on its own. Everything in 407 fits together coz it was a single design concept but the 408=308+406=CRAP.

    407 MAY BE THE LAST GOOD LOOKING PEUGEOT. AM GOING TO GET MYSELF ONE BEFORE THEY RAN OUT.

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    • poo on May 03, 2012 at 11:23 pm

      you haven’t seen the real car yet. maybe hold your judgement till you see it live.

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