The Tata Nano was launched to great reception back in March, but around 15% of the 207,000 Indians who put down names in the order book have cancelled their bookings, as delivery of the “Rs 1 lakh car” is taking too long, according to Hindustan Times. 100,000 initial applicants were chosen randomly to be first for deliveries from July on.

“A number of those who expect to get their Nanos around March 2010 or later are cancelling bookings,” said Krishan Bansal, proprietor of Raghuvanshi Enterprises in New Delhi. “There are other new cars in the market for which people don’t have to wait,” said another dealer. “People don’t mind shelling out a bit more to get their car immediately.”

Tata shrugged off concerns, saying that some cancelled bookings was not unusual. “The capacity of our Pantnagar plant is limited but we plan to deliver 100,000 cars by the last quarter of 2010,” said a spokesman.

Indian consumers looking for a small car have plenty of options on the way. Honda will launch its New Small Concept and Toyota has promised a compact car for the upcoming India Auto Expo. Of course, there are also current favourites from Maruti Suzuki and Hyundai.