The Tata Nano was launched to great reception back in March, but around 15% of the 207,000 Indians who put down names in the order book have cancelled their bookings, as delivery of the “Rs 1 lakh car” is taking too long, according to Hindustan Times. 100,000 initial applicants were chosen randomly to be first for deliveries from July on.
“A number of those who expect to get their Nanos around March 2010 or later are cancelling bookings,” said Krishan Bansal, proprietor of Raghuvanshi Enterprises in New Delhi. “There are other new cars in the market for which people don’t have to wait,” said another dealer. “People don’t mind shelling out a bit more to get their car immediately.”
Tata shrugged off concerns, saying that some cancelled bookings was not unusual. “The capacity of our Pantnagar plant is limited but we plan to deliver 100,000 cars by the last quarter of 2010,” said a spokesman.
Indian consumers looking for a small car have plenty of options on the way. Honda will launch its New Small Concept and Toyota has promised a compact car for the upcoming India Auto Expo. Of course, there are also current favourites from Maruti Suzuki and Hyundai.
Danny Tan loves driving as much as he loves a certain herbal meat soup, and sweet engine music as much as drum beats. He has been in the auto industry since 2006, previously filling the pages of two motoring magazines before joining this website. Enjoys detailing the experience more than the technical details.
CACAT… MASAALAH…
order your car this raya get it next year…..
FIRST AND SECOND… YEAH…
cant imagine how this shit perform during accident. lol they said it has passed euro crushtaste … lol
i wonder if can transplant mira 660 turbo … anyone can give me a picture of the engine bay? rear engine kan?
To be frank, this car is a big fuss in India, but Malaysians couldn't care less…unless our political situation deteriote further and become worst than India later!
Maybe TATA should consider JV with proton using all the excess capacity at Tg Malim plant. Then they can coup with the demand. Good for our economy also. DSZ do you want to contact Rajan Tata? Make it quick before Naza come in. I heard Chevrolet also in discussion with Naza to CKD their fleet here.
Paul, Toyota boss had declared they don't have intention to develop new small cars.
They just officially announced this month that they would have a compact car for the Indian show.
indian will proud with this with affordable price despite so many rival to be compete
So What ???
Its the throw-away negligable percentage at the end of the booking queue.
Its been the norm from GM to Ford as to it happening whenever a new model is on the scene.
TATAs just need to keep their eye on the ball , nose to the wheel and keep pushing – cause the competition is as negligible.
…And they have a global phenomen on their hands.
BTW..this article seems like a limelight grabber…my 2 cents
Sorry Paul. The whole story are toyota will develop its own small car and not a JV with Daihatsu for 2010. I misread it at first. The articles as stated below:-
http://www.telegraphindia.com/1081030/jsp/busines… http://www.telegraphindia.com/1091023/jsp/busines…
“We are going to launch a small (family) car near 2010. At this point, we cannot talk about the price but the Nano belongs to a totally different segment,” Nakagawa told The Telegraph over phone from Japan.
Nakagawa denied media reports about Toyota and its mini-vehicle unit Daihatsu jointly developing a car for the Indian market, priced at around $5,000.
“It is not correct at all (news of the small car with Daihatsu),” said Nakagawa.
Toyota had in the past denied any interest in developing a very low-cost car, arguing that such a car could hurt its image.
However, the Japanese giant denied plans to bring in a second small car from group company Daihatsu.
“Our energies are now focussed on launching Toyota’s small car in India on schedule. There are no plans for a joint collaboration with Daihatsu for the same. These are baseless rumours. We have not held any talks with them. We are not conducting any feasibility study on this issue as of now,” Sandip Singh, deputy managing director (marketing) of Toyota Kirloskar Motors, told The Telegraph over phone from Tokyo.
So no chance to see Toyota Elite at India.
Marketing failure or lack anticipation of bookings?
Tata should have offer ppl alternatives….
For those DIY-er, they can assemble their own car, with all the parts delivered to the front of their door step. Like kit car. Save money samor…
Of course, once the car is assembled, the car should be tested before declared road legal…
They call it Peoples power…
is the same case with naza bestari….mid 2009 they dropped the price to 49k…merdeka discount they gave 45k…the booking were so much that they didnt expect it…till today my mum hasnt got her bestari 206…6 months already,im guessing theyll just ask the ones who booked the 206 to buy the 206 sedan next year 2010..some people canceled their 206 booking for picanto
Tata Nano has started developing a snag in the electrical circuit in some of the cars
folks the context in India is families of 4 even 5 can be seen travelling on scooters and motorcycles, as you can imagine this is highly risky for infants and small children.
This is what prompted the highly respected Ratan Tata, perhaps the only ethical businessman in India to develop a low cost safe mode of transport for such folks, hence the Nano. It may be profitable at a later stage but this is not a profit motivated project.
For those with families and limited means this is a great low cost option to 2 wheelers.
export our old kancil and saga there, sell to them…
i believe these are better than any Toto Nini…
Probably they cannot make much profit so delay their delivery.