Kia has dropped the Borrego from its 2010 US lineup due to slow sales. The mid-sized (it’s considered full-sized elsewhere) SUV made its US debut late 2008, coinciding with high fuel prices and the financial crisis. Kia had hoped to sell 20,000 units of the Borrego per year, but only managed to shift 9,510 units for the first 11 months of 2009.
Highly rated by the motoring press, the body-on-frame Borrego was offered with a 3.8-litre V6 and Kia’s first V8, a 4.6-litre unit with 337 bhp mated to a six-speed automatic. Despite the robust underpinnings, the Borrego wasn’t positioned as a serious 4X4 as it lacked advanced off-road hardware, but more as value priced alternative to luxury SUVs. The big seven-seater, which sits above the Sorento in size, is sold in its home market as the Kia Mohave. Kia is reported as not ruling out a future return of the Borrego to the US.
If you want to spend money building a big SUV, you’ve got to do well in the American market, and this has to be a rare setback for Kia, a company more used to encouraging reviews and rising sales these days.
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Even the best is not perfect.
nevermind, bring it here, this SUV looks great!!!
3.6 L and 4.6L for SUVs? is it too much?
agree
1st!!
is there any way of it coming in malaysia??
oops! not 1st… :( haha
4.6 litre..kia? lol rather get a landcruiser
Should kill this car. Wrong car at wrong time. More like passed its time.
RM160 000 with good specs MAY sell.
The failure of the Borrego, as good as it was was a rare miss-hit on the perceived demographic.
Families have moved to smaller more multipurpose CUVs, but buyers of these larger full sized SUVs still do buy them for towing, which ladder frame SUVs perform better, but find crew cab pickups to be better suited.
If you know Americans well enough, you'd know they are actually very conservative, and breaking into red-neck country with thier Chevy's, Dodges and Fords is mind numbingly difficult. Look at how difficult the Tundra and Titan had when they wanted to go toe to toe in the full sized market.