Ferrari to share Detroit show stand with Chrysler

Ferrari to share Detroit show stand with Chrysler

Glamour brands Ferrari and Maserati will be present at the 2010 Detroit Motor Show – Maranello was absent last year – but will share the same floor space with the Chrysler Group! High-end marques normally set up shop at the show’s luxury row, so imagine seeing the Ferrari 458 Italia next to a Dodge Ram and a Jeep Wrangler!

But that’s where the Italians will be, sandwiched between Dodge and Jeep brands. Both are part of the Chrysler Group, now part of the greater Fiat Group, which has Ferrari and Maserati under its umbrella. One big happy family indeed!

Chrysler is reportedly not hosting a press conference at this year’s show, so its new neighbours will do the job of drawing in the crowd. The Lancia Delta rebadged as a Chrysler is set to be one of the few “new” offerings on display.

The North American International Auto Show 2010 press preview starts on January 11, and we will bring you the best Detroit has to offer so keep your eyes peeled!

Source

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Danny Tan

Danny Tan loves driving as much as he loves a certain herbal meat soup, and sweet engine music as much as drum beats. He has been in the auto industry since 2006, previously filling the pages of two motoring magazines before joining this website. Enjoys detailing the experience more than the technical details.

 

Comments

  • Muzill on Jan 04, 2010 at 9:44 pm

    Wonder whether these two brand will hone their latest collection of cars to our future KLIMS like Detroit Motor Show. Hmm…

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  • my name is on Jan 04, 2010 at 9:52 pm

    cost cutting: the lot also to be shared.

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  • 2fast on Jan 04, 2010 at 10:10 pm

    That's a good way to prop up Chrysler's tattered image.

    Like or Dislike: Thumb up 0 Thumb down 0
  • mohsin on Jan 05, 2010 at 1:00 am

    One big happy family indeed!

    – what a new tagline! Muhahaha!

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  • mitlanevo on Jan 05, 2010 at 1:50 am

    458 italia pickup truck, coming soon to ur nearest showroom, lol~

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