OUTRAGEOUS: The $220,000 Tata Nano!

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A Tata Nano that’s more expensive than a Lamborghini Gallardo? As outrageous as that might sound, Mumbai based D.C. Design’s version of the world’s cheapest car is set to cost $220,000 or 10 million rupees, which is quite some distance away from the 100,000 rupee (1 lakh) price the Nano was designed to fulfill.

“We would like to keep the cost low but with the technology and the amount of work we will be putting into the car, the 10 million rupee price tag will be justified,” said Dilip Chhabaria, head of the specialist car refitting group that has worked for Bollywood stars like Shah Rukh Khan and Anil Kapoor

Much of D.C.’s Nano will be bespoke. The car’s basic silhouette will be retained, but everything else will go. The standard two-cylinder 624cc engine will be replaced by a 1.6-litre engine and the car will roll on 20-inch wheels. To accommodate the new engine, the rear seats will make way. D.C is targetting a top speed of 200 km/h.

“There will be a lot of tech wizardry in it, plenty of IT-enabled equipment. The idea is to give the world a feel of what India’s IT and automotive industries are capable of when working in synergy,” Chhabaria added.

The image above is of an earlier styling concept. The mega-money Nano prototype is expected in two months.

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About the Author

Danny Tan loves driving as much as he loves a certain herbal meat soup, and sweet engine music as much as drum beats. He has been in the auto industry since 2006, previously filling the pages of two motoring magazines before joining this website. Enjoys detailing the experience more than the technical details.

Comments

  1. radsan says:

    first!!!!^_^…omg better than lagi satu the alien face…

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  2. narrowband says:

    isn't that just plain dumb?

    Reply Thumb up 0 Thumb down 0
  3. me0wster says:

    LOL!

    Reply Thumb up 0 Thumb down 0
  4. satekj says:

    crazy & stupid…

    Reply Thumb up 0 Thumb down 0
  5. lchan says:

    hahaha…God knows what this Dilip Chhabaria has been smoking…!!!!

    Reply Thumb up 0 Thumb down 0
  6. wuttaheck says:

    1ST!

    this is insane…

    Reply Thumb up 0 Thumb down 0
  7. db8 says:

    err..this if come to malaysia will cost a bomb??

    Reply Thumb up 0 Thumb down 0
  8. azrai says:

    Nonsense

    Reply Thumb up 0 Thumb down 0
  9. mitlanevo says:

    WOW… scary…

    Reply Thumb up 0 Thumb down 0
  10. corolla_KE70 says:

    by the end of the day, you are driving a TaTa… genius!!

    Reply Thumb up 0 Thumb down 0
  11. djmeng says:

    i prefer honda freed than this, seen once at honda pj …..shhh

    Reply Thumb up 0 Thumb down 0
  12. Kambing Gurun says:

    What about a $220,000 Viva?

    Reply Thumb up 0 Thumb down 1
  13. w_lighter says:

    "IT-enabled equipment"??? He mean like a desktop and shit? IT as in information technology enabled equitpment? does he even know what his talkin abt or his just tryin to sound cool. *facepalm*

    Reply Thumb up 0 Thumb down 0
  14. aa says:

    no one is going to buy this in malaysia. better get bmw or mercedes benz.

    Reply Thumb up 0 Thumb down 0
  15. Jeffrey Chew says:

    siao…

    Reply Thumb up 0 Thumb down 0
  16. Alpha says:

    wow~!!more than a Gallardo!!b4 this I always bash ppl that said certain cars in not worth buying la,sh*t la,too expensive la.but this one I myself will bash!!haha!!i really dunno anyone who would buy this kind of sh*t!!Nano will be nano.it won't be a mega,giga,terra or anythg else!!

    Reply Thumb up 0 Thumb down 0
  17. barium says:

    dont worry. just a proof of concept. or for the ppl who has money to burn or just plain stoopid. but hey, nothing wrong with that as long as u can afford it.

    Reply Thumb up 0 Thumb down 0
  18. Maverick says:

    I don't think its stupid, because the objective of the car is written clearly:

    “There will be a lot of tech wizardry in it, plenty of IT-enabled equipment. The idea is to give the world a feel of what India’s IT and automotive industries are capable of when working in synergy,”

    In fact, I think the people who buy the car is stupid, not the makers… lol..

    Reply Thumb up 0 Thumb down 0
  19. PUG LION-PUG LION-PU says:

    looks cool down…

    it sound nonsense… ohya. we malaysia also have RM1 B to spend in a race wat..

    Reply Thumb up 0 Thumb down 0
  20. Ford_GT says:

    Ingat kita bodoh ke ?

    Reply Thumb up 0 Thumb down 0
  21. upyours says:

    im so gonna get one once it enters our shores. im gonna be driving pass the gallardo and say…..whats up?!!!! real gangster like that

    Reply Thumb up 0 Thumb down 0
  22. Mike says:

    Hmm so expensive for this kind of car? The name dont even show is expensive or the design. No matter what, people will always look up on Lamborghini rather than a TaTa even if it cost 10 times more than Lamborghini but hey,dont speak so soon.

    Reply Thumb up 0 Thumb down 0
  23. Joshua says:

    You all calm down….

    Read the article few times before you say anything la. This car is to prove that TATA can design and have their own R&D implementing GREAT GADGET into the car unlike … ahem Proootooocheeew. Excuse me… I have a feeling this car will be able to drive by itself at 200KM/H! :D Lets wait and see … maybe teleportation? hahahahhaa

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  24. totot says:

    Over priced car… Also have to admit there is lots of IT Specialist easily available from INDIA.

    I found out when last time my college and uni days lots of those IT subjects and programming was thought by Master and Proffessor of IT from INDIA.

    To have a car that has IT enable equipment and a top speed of 200km/hr on that kind of car is really unable to imagine. Hope to see the video of it or more detials of it (PIMP up tata nano)

    Reply Thumb up 0 Thumb down 0
  25. teamslepnine says:

    dammm someone on syabu again!!!

    Reply Thumb up 0 Thumb down 0
  26. alpha999 says:

    "1.6-litre engine and the car will roll on 20-inch wheels To accommodate the new engine, the rear seats will make way. D.C is targetting a top speed of 200 km/h."

    aiyoyo…….a 2nd hand mod vios with 17 inch can do pretty much at the same speed for a tiny slice of the price…..damn….

    Reply Thumb up 0 Thumb down 0
  27. alpha0201 says:

    This or Gallardo hmmm… very tempting….

    Reply Thumb up 1 Thumb down 0
  28. Black Dog says:

    Just publicity stunt! I can announce to sell my 3 year old solidify shit, call it art and sell for 15 million! Anybody buy is another story.

    Reply Thumb up 0 Thumb down 0
  29. Mazda 3 MPS says:

    this is like one of those modified proton's. sure u can invest as much money as u want but end of the day it's still a proton.

    Reply Thumb up 0 Thumb down 0
  30. xatomic says:

    totally no cool factor at all for spendin that money haha

    Reply Thumb up 0 Thumb down 0
  31. 4G63tDSM says:

    Key word…

    bespoke…..

    Things can be stupid expensive when its bespoke. I had a friend make me a CNC engine sparkplug cover out of billet aluminum. It would have cost well over RM$1000 for it (after conversion back to RM).

    Some people here are just missing the point.

    It said COST, not sell for. Its more likely a technology showcase, or proof of concept.

    One off prototypes on the auto show circuits cost 10s of millions. This is budget price…..in comparison

    Reply Thumb up 0 Thumb down 0
  32. wmfoong says:

    what car of that ohhh ?? how can going to be high price .. ( RIDICULOUS )

    Reply Thumb up 0 Thumb down 0
  33. nazri says:

    why the picture the rim doesnt look like 20 inch? he khayal or not?

    Reply Thumb up 0 Thumb down 0
  34. csv says:

    drive such an advanced piece of car but still look like shit? no thanks.

    i rather put my money in a car that is less advanced but looks tons better.

    you can tell everyone this car has more IT than bill gate's home system but once they see that ugly car, people don't care. you're condemned.

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  35. lambov12 says:

    it is just like putting a turbocharged perdana engine into the kancil ..

    it will all goes wrong ..

    Reply Thumb up 0 Thumb down 0
  36. Anonymous says:

    stupid

    Reply Thumb up 0 Thumb down 0
  37. FRUST OWNER says:

    even satria /gen2/waja 1.6 with 4 seats also can get 200km/h la…..

    neeed to buy till USD220,000

    USD17xxx only.

    Reply Thumb up 0 Thumb down 0
  38. squawk says:

    Our 'Abang' shop also can do what.

    Reply Thumb up 0 Thumb down 0
  39. funny says:

    i think they put the supercomputer into the car, and a lot of phone to handle call station.

    Reply Thumb up 0 Thumb down 0
  40. afkar says:

    Kambing Gurun said,

    What about a $220,000 Viva?

    ————-

    haha,think like me..

    btw,this car is not really intended to be sold,i guess..mr dilip even stated,''The idea is to give the world a feel of what India’s IT and automotive industries are capable of''..so,its kind of,show-off actually..

    Reply Thumb up 0 Thumb down 0
  41. gey2718 says:

    faster build viva with 2.0 V6 rear engine, selling 1million ringgit!

    Reply Thumb up 0 Thumb down 0
  42. Neutral says:

    It's a Marketing strategy, a smart one..I bet if Proton Satria Neo has it way to get these gadgets and style turn-over and selling it at RM2, 000, 000. 00, there will be a lot of people buying convention Neo and modify as if it's one of these millions babe..u know la, Malaysian brain..At the end of the day, they need no effort to sell any single piece of 'Million-Nano', but few thousand pieces of 'cheap-Nano' will be stalking on the street. Best, some of them even make it looks like 'Million-Nano'(like remove back seat, change tire into 20"?)

    Can u imagine if Proton produce a Neo with a 4.0L engine stalled behind, removed the back seat and make it transparent so people can see the engine(like Lambor), the tire replaced with 20" with stiffer suspension+loads of gadgets inside? I bet when that is out, lots of RM50k Neo will follow the same way, thou they can't get 4.0 under the hood, but they like it..Agree??

    Reply Thumb up 0 Thumb down 0
  43. amirzaim says:

    tengok… tata lagi terer pi modify kereta kecil jadi kereta sport mengalahkan kereta Smart yang makin tak laku kat eropah!! orang India makin gila dengan perkembangan automotif. Malaysia macam mana?!!!

    Reply Thumb up 0 Thumb down 0
  44. mystvearn says:

    Dumb. 200KM/h or not, the one bend and the car will easily roll over.

    Also, upgrading a flawed platform still makes it flawed. Its like thos Ah Beng with their Kancil's. Larger exhaust and RM200k worth of mods will not make the car any faster than a 2.0l Civic. Or if it is that fast, its not safe, or comfortable also.

    Reply Thumb up 0 Thumb down 0
  45. peYno says:

    Smart Fortwo ?

    Reply Thumb up 0 Thumb down 0
  46. Neutral says:

    Best part was, they spend few money in R&D, buy 1 4.0L engine taro inside, and remove wateva looks 'not-so-cool-stuff' and replace with 'look-darm-cool-stuff'(Spends only few thousand I bet), and place it in one of Proton important show-room selling at RM2 mil. Ppl heard of it, ppl come n see,see,see and turn to 50k-satria neo n says:"I want this", n after 1 month, u'll the the exact 2mil Neo 'roaring' on the street, (with 1.6L CPS)..I like tat, smart man..

    Reply Thumb up 0 Thumb down 0
  47. loveyourdidi says:

    that is mega ugly!

    Reply Thumb up 0 Thumb down 0
  48. Neutral says:

    And non of the 2mil Neo was sold..bcoz tat was just for strategy..or maybe some '1-Malaysia-celebrity' will get 1..Oh, tat even burst the sales..bcoz they tot they own one exactly like the 'I-love-buatan-malaysia-celebrity' does..and at the end of the day who wins??Tata Nano wins..

    Reply Thumb up 0 Thumb down 0
  49. armandd says:

    this is very typical of them.

    Reply Thumb up 0 Thumb down 0
  50. thgh says:

    Sucks, kinda ****ing stupid

    Reply Thumb up 0 Thumb down 0
  51. Jimmy Dean says:

    Only 1.6L? For that price, the should install bigger motor and try to get a kick ass quarter mile run or something like 0-60 mph in 5 seconds.

    Reply Thumb up 0 Thumb down 0
  52. Gajen says:

    crazy…haha…who would buy this? aston's cygnet is stupid enough, now this is worst..lol

    they should at least modify the aria rather than to modify this nano

    Reply Thumb up 0 Thumb down 0
  53. LG says:

    Haha!

    Reply Thumb up 0 Thumb down 0
  54. Carelton G. Bolus, A says:

    What we have here are a couple of guys with WAY too much time and money on their hands.

    Reply Thumb up 0 Thumb down 0
  55. upyours says:

    this is what they call gangster ride! for the real deal! this is the ishhhh!

    Reply Thumb up 0 Thumb down 0
  56. Akoo says:

    Totally agree with Neutral….

    VW has done this with 650hp Golf W12-650 concept with, top speed up to 325km/h… but it fail around the curve due to MR setup and short wheelbase (based on 2 door version). It just the matter of showing you (conceptually) what they can do with their technology, it doesnt really have to be fully functional.

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  57. Akoo says:

    And of course u hav to pay alot of money for a concept or limited run models…

    At least that what in Mr. DC's mind I think…

    Really hope Proton can come up with the same idea…

    P/s: Renault also have done the same with their MPV Renault Espace F1 Concept but even crazier coz it powered by F1 V10 engine…

    Reply Thumb up 0 Thumb down 0
  58. Mazda 3 MPS says:

    jay-z is planning to buy a tata nano

    Reply Thumb up 0 Thumb down 0
  59. snake is always snak says:

    Another sucks from land of curry. Better ask their IT expert to improved car design first! i dunno who want to buy this shit.

    Reply Thumb up 0 Thumb down 1
  60. Annihilated says:

    relax.. they just want to do another Satyam..

    Reply Thumb up 0 Thumb down 0
  61. anonymous says:

    The car might probably fly when it reach 200km/h, that's why it's so expensive.

    Reply Thumb up 0 Thumb down 0
  62. Jay says:

    India want to boast their IT advancement? The price would justify if the can can drive by itself.

    Reply Thumb up 0 Thumb down 0
  63. lier says:

    what to show of, normal modified school boy can do r, with the huge bumper like bullet train +1.6 engine and then accident, all ppl died in the first corner..BTW how to go fast with 200kilo with indian magic road. LOL

    this is totally rubish marketing idea

    Reply Thumb up 0 Thumb down 0
  64. kodok says:

    try to sell to Dubai?

    Reply Thumb up 0 Thumb down 0
  65. fghj says:

    crappy flying coffin tin can selling at 200k…must be kidding.. of maybe they will put F-5E stolen engines in the car….

    Reply Thumb up 0 Thumb down 0
  66. iskett says:

    For $220k:

    small car with ultra safety features (bombproof, etc) – maybe

    normal brand with super displacement (eg. viper 15000cc)- maybe but unlikely

    1600cc car with ultra technology (like knight rider) – maybe

    but a shitty 1600 cc with 20'' rim and top speed of 200km ???

    Our own wajalution can do much much better! For a tenth of the price..

    One must be a real idiot, I mean REAL idiot to buy this regardless of how rich he is..

    Reply Thumb up 0 Thumb down 0
  67. looktothesky says:

    Only Indians will buy it

    Reply Thumb up 0 Thumb down 0
  68. thgh says:

    Brainless people

    Reply Thumb up 0 Thumb down 0
  69. Prismo says:

    Ratan Tata is sick i quest… :D

    Reply Thumb up 0 Thumb down 0
  70. pranish says:

    Ratan Tata and Tata motors are savior in disguise. This car will cause more traffic congestion in India than before without the right infrastructure in place and not to mention debt to the population. Pure pressure of neighbor having a car will lead most Indian citizens to be consumed in debt. The lack of innovation and ingenuity in india leads the country to copy the western world mistake all over again.

    Reply Thumb up 0 Thumb down 0
  71. posters says:

    mod skit2 bleh laaa, maybe for proof of concept.. but if i have more than $2**,***, i wont buy this car, better buy ferrari or lambo can go more than 200km/h lorrr…

    Reply Thumb up 0 Thumb down 0
  72. Timo says:

    ……. I think I'll walk instead.

    Reply Thumb up 0 Thumb down 0
  73. TheKHAI says:

    The front bumper is plagiated from Gallardo’s design?
    Surely they smokes ODWeed!!! (See YouTube)

    Reply Thumb up 0 Thumb down 0

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