Sponsorless BMW Sauber C29 launched

Sponsorless BMW Sauber C29 launched

This is the C29, BMW Sauber’s 2010 challenger, and the picture above shows team owner Peter Sauber and his two drivers – Pedro de la Rosa, a long time McLaren test driver, and Kamui Kobayashi, the young Japanese driver who impressed in a Toyota last season. The striking thing about the C29 is that it comes without any sponsor logos, although the drivers will rope in their personal sponsors. Scalp-D, a Japanese shampoo, and Kubica endorsed watch brand Certina are set to come in.

Some of you might wonder why we still use the name BMW Sauber when the Munich based carmaker has left the sport. Well, this team registered its name before BMW exited the sport, and there’s plenty of red tape involved in name changing, so the team is likely to retain the official BMW Sauber name for this season, even though the C29 is powered by Ferrari. The “C” model designation was used by the Sauber team until 2005, before BMW came into play. The last “C” car was the Sauber Petronas C24 of 2005 piloted by Jacques Villeneuve and Felipe Massa.

“An eye-catching feature of the C29 is its highly intricate raised nose. Also very distinctive is an extremely long undercut at the transition from chassis into underbody. These and other aerodynamic measures also help to ensure optimum airflow to the double diffuser. Further changes were required to integrate the Ferrari engine and, in particular, the Ferrari gearbox,” said technical director Willy Rampf.

More pictures after the jump.

[zenphotopress number=999 album=811]

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Danny Tan

Danny Tan loves driving as much as he loves a certain herbal meat soup, and sweet engine music as much as drum beats. He has been in the auto industry since 2006, previously filling the pages of two motoring magazines before joining this website. Enjoys detailing the experience more than the technical details.

 

Comments

  • Redwings on Feb 01, 2010 at 10:01 pm

    Sauber's Team all the way to go….

    Like or Dislike: Thumb up 0 Thumb down 0
  • malaysia memang bole on Feb 01, 2010 at 10:03 pm

    this car really looks awesome without sponsor's logo

    simple and stylo

    you can do it,bmw sauber

    so when will lotus unveil their cars?

    Like or Dislike: Thumb up 0 Thumb down 0
  • staff on Feb 01, 2010 at 10:05 pm

    it looks weird…

    So, is this mean BMW got free marketing?

    or Sauber needs to pay certain amount because using their name? or vice vice versa..

    Like or Dislike: Thumb up 0 Thumb down 0
  • "70 Plymouth Ba on Feb 01, 2010 at 10:12 pm

    nice wheels

    Like or Dislike: Thumb up 0 Thumb down 0
  • Joseph on Feb 01, 2010 at 10:23 pm

    No Sponsor ???

    They should remove the Blue & Red colours &

    Paint it all WHITE

    Name is BMW but a Ferrari engine?

    Reminds me of some re-badge cars ….hehehe

    Like or Dislike: Thumb up 0 Thumb down 0
  • Ferruccio on Feb 01, 2010 at 10:32 pm

    Free marketing for BMW. Sauber would rather not have BMW on the car but they are retaining the name(BMW Sauber) that they were registered as for 2010 season, because of issues related to television money and Concorde Agreement.

    It is said that at least until the first race, the name will stay as it is and they have come to an agreement with Ferrari to allow that for now.

    I suspect they will change it when they can confirm a big sponsor who will cover any revenue deficits incurred as a result of changing the team name.

    Like or Dislike: Thumb up 0 Thumb down 0
  • Alionos on Feb 01, 2010 at 11:09 pm

    is reminds me of another brawn GP. Hope it can succeed what a brawn GP have done last year

    Like or Dislike: Thumb up 0 Thumb down 0
  • F1 also rebadge ma…..

    Like or Dislike: Thumb up 0 Thumb down 0
  • Mysticmind on Feb 02, 2010 at 12:59 am

    ferrari want to be BMW too!.. lol

    Like or Dislike: Thumb up 0 Thumb down 0
  • Cocobear on Feb 02, 2010 at 7:21 am

    Walau, Sauber isn't willing to reveal their diffuser design. The car is taped by a black plastic cover. Whatever it is, this team will be a black sheep in the hurdle.

    Like or Dislike: Thumb up 0 Thumb down 0
  • Anonymous on Feb 02, 2010 at 7:23 am

    Yo when is 1Malaysia car will be release?????? So slow la.

    Like or Dislike: Thumb up 0 Thumb down 0
  • paxter on Feb 02, 2010 at 9:08 am

    its still very very early. but the car did do ok todays official testing… i am looking forward to this teams progress till the first race… sauber has made strong cars in the past. + they have the best aerodynamic wind tunnel in the industry at the moment. and a very very good super computer to boot.

    Anyway if you see the new Mercedes car that is one wired looking car http://en.espnf1.com/mercedes/motorsport/gallery/…

    1 Felipe Massa Ferrari F10 1:13.088 32

    2 Pedro de la Rosa BMW Sauber C29 1:13.247 21

    3 Nico Rosberg Mercedes MGPW01 1:13.543 30

    4 Gary Paffett McLaren MP4-25 1:14.018 34

    5 Rubens Barrichello Willaims FW32 1:14.449 42

    6 Robert Kubica Renault R30 1:15:298 37

    7 Sebastien Buemi Toro Rosso STR5 1:19.279 10

    Like or Dislike: Thumb up 0 Thumb down 0
  • Ferruccio on Feb 02, 2010 at 6:40 pm

    paxter said,

    February 2, 2010 @ 1:08 am

    … sauber has made strong cars in the past. + they have the best aerodynamic wind tunnel in the industry at the moment. and a very very good super computer to boot.

    _________________________________________________________________________

    I'd think carefully about making such a statement. Things change in F1 very quickly. You might have the best supercomputer 3 years ago but by now it may be behind already.

    Even with large resource from BMW the team was lagging behind last year. Not very decisions were obviously made. Money and equipment is not everything.

    This year Sauber is operating on an even smaller budget.

    Wait till Bahrain to see who's really where. Too early to judge now because teams are only introducing their aero upgrade later just before Bahrain. Then we'll see which team did their homework properly.

    Already the MercGP looks radical especially it's single keel, very high nose. Different to most of the other teams

    Like or Dislike: Thumb up 0 Thumb down 0
  • DiVo D27 (Member) on Feb 02, 2010 at 8:47 pm

    "C" has been a BiG acheiVemnt on tingz! so possibLe enuf we couLd c a BrawN GP acheiVemnt again tis season!!

    Like or Dislike: Thumb up 0 Thumb down 0
  • techtitan on Feb 02, 2010 at 9:16 pm

    The sauber rear diffuser look dangerously different implementation compared to the rest…

    Like or Dislike: Thumb up 0 Thumb down 0
  • Ferruccio on Feb 02, 2010 at 10:40 pm

    You can't actually see Sauber's rear diffuser in the pics because they've covered it up to hide it but here's a clue

    http://img197.imageshack.us/img197/9302/26056891….

    Like or Dislike: Thumb up 0 Thumb down 0
  • Squawk on Feb 02, 2010 at 11:19 pm

    I like it. Sidepod looks cool. Hope they're the new Brawn.

    Like or Dislike: Thumb up 0 Thumb down 0
  • You can see the rear diffuser now after the first test. Check out formula1.com image gallery. They snapshot rear diffuser for McLaren, Merc GP, Ferrari, Renault and Sauber… see the difference…

    Like or Dislike: Thumb up 0 Thumb down 0
  • It makes sense for Petronas to sponsor Mercedes as the team Mercedes GP Petronas has the name Petronas on the team's name.

    Like or Dislike: Thumb up 0 Thumb down 0
  • Ferruccio on Feb 03, 2010 at 8:32 pm

    man said,

    February 2, 2010 @ 10:41 pm

    It makes sense for Petronas to sponsor Mercedes as the team Mercedes GP Petronas has the name Petronas on the team’s name.

    _______________________________________________________________________

    Petronas can be the TITLE sponsor of any team if they pump in enough money into that team

    Like or Dislike: Thumb up 0 Thumb down 0
  • staff on Feb 03, 2010 at 8:55 pm

    @man

    It means bigger amount is funded into the team…

    2nd after the mercedes itself…

    Say like, Merc is $1,000,000,000, then Petronas maybe $999,999,999… :)

    Like or Dislike: Thumb up 0 Thumb down 0
  • DiVo D27 (Member) on Feb 04, 2010 at 7:26 pm

    VIRGIN is out!!

    http://www.formula1.com/news/headlines/2010/2/103…

    Like or Dislike: Thumb up 0 Thumb down 0
 

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