Proton has unveiled some additional information on the new concept series hybrid car they will be unveiling at the Geneva show.
Some of the text leads me to believe that this Proton concept and the Italdesign Giugiaro concept teaser on their website are one and the same.
UPDATE: Italdesign Giugiaro’s press release has confirmed that their concept car and Proton’s Giugiaro-designed car are one and the same. I’m updating this list with new info on the road via my smartphone. Check the list below for the new info. Italdesign says we can follow the development of the whole project step by step from the 12th February 2010 (probably some European timezone) on Italdesign’s website.
For now, there is no official name for the car announced yet – it is simply referred to by Proton as “Proton Concept Car” for now. Proton advisor and ex-PM Tun Dr Mahathir Mohamad will be in Geneva to launch the concept car.

Here are the released details:
- The car is a creative collaboration with Italdesign Giugiaro.
- The concept car will have 5 doors and will seat 4.
- It is 3,550 mm in length, which is approximately a good half a meter longer than the Toyota iQ but shorter than the Proton Savvy.
- The four seats will be independently adjustable and slideable.
- The car will use a series hybrid drive. A combustion engine will be mounted at the front and will be used only to recharge lithium ion batteries.
- The lithium ion batteries will drive the motor that moves the car.
- It uses a special chassis with a raise floor that allows installation of the regular combustion engine at the front and batteries in the rear
- According to Italdesign chairman Giorgetto Giugiaro, the car was designed to offer interior spaciousness of a D-segment car with the exterior dimensions of an A-segment car.
- The hip point is designed to be at just the right natural and ergonomic height – you do not get down into the car like a short sedan or “climb” up into the car like an SUV.
I still don’t have official photos of the car provided to me by an official source yet – only some foreign publications have it, such as Autocar UK. Do you like the concept car’s styling? Cast your vote in the poll below.



at 9:36 pm
mahathor?
better edit otherwise ISA
at 9:40 pm
(Proton advisor and ex-PM Tun Dr Mahathor Mohamad)??
at 9:42 pm
Again P1 is going for small car, soon P1 & P2 will be fighting for exactly the same customers, leaving the C-segment to Jap & Korean…
at 9:43 pm
1st!!
at 9:47 pm
YES i like it soOOoooooOo much!!!
gonna stick in front my desktop all day to catch any latest news
at 9:50 pm
This is cool; go go go Proton!!
at 9:54 pm
YES, from the picture shows in autocar..
this concept looks pretty decent!
hopefully when it comes to production, proton can really make a real car that match the current safety, styling and the most important.. quality build.
cheers for proton!
at 10:02 pm
I think a concept is good. But first they need to get the concept of consumer car right. But it's still a good effort. Go Proton. Btw, doesn't this look quite similiar to SmartForTwo.
at 10:13 pm
canteek
at 10:24 pm
Hybrid? Paul -Is the JV between Detroit Electric & Proton canceled prompting this new direction? Will it use the new 2-stroke Lotus-developed engine ?
At least the design is easier on the eyes than the current range.
at 10:38 pm
Mahathor? yayy
at 10:43 pm
wat other manufacturer will reveal a car on an international stage with a ex pm???? very stupid…..anyway anyting good,new,funky will be good news…hopefully will be recognized by the world….
btw paul dont forget to write about the Lotus F1 launch today,with photos as well !
at 10:44 pm
Don't get me wrong, I'm not a Perodua fan at all,
but the concept car has curves similar to myvi from side..
Interesting..
at 10:44 pm
paul, its mahathir, not Mahathor
at 10:45 pm
"It is 3,550 meters in length"
shouldn't that be millimeters??
at 10:46 pm
Wah 3,550 meters in length means it should have plenty of legroom at the back….
at 10:50 pm
Great Job… truly happy
at 10:51 pm
Looks cool! but the back a bit like MyVi feel looking at the picture.
at 10:53 pm
I wouldn't vote it, coz the question is to vague. If I vote it based on the concept written, in the future, Proton might use it as a tool to tell the world, how many % of Malaysian 'like' the car, in fact, we vote this merely because of the written details only. See the question:' Do you like the new Geneva 2010 Proton Concept Car?' It can be used to tell the world, we like it very much.
at 10:54 pm
just for make money not make car
at 10:56 pm
Alanore Chong… you need to update ur info…
whilst this is on the concept car… P1 are working on an all new sedan to replace persona.. and will be improving its MPV with turbo engine…..
they r not only focusing on small car…believe me.. that'll be the last thing they wanna do…
at 10:58 pm
and Paul…. its MAHATHIR not Mahathor… change it!!
at 11:01 pm
It is 3,550 meters in length, which is approximately a good half a meter longer than the Toyota iQ but shorter than the Proton Savvy.
?????????/,3550 meters = 3.5km in length.
at 11:01 pm
It is 3,550 meters in length, which is approximately a good half a meter longer than the Toyota iQ but shorter than the Proton Savvy.
Hehehehe … typo error .. should be 3,550 mm
Can't wait for it to be shown to the public ….
at 11:06 pm
Mahathor
at 11:08 pm
Looks nice, and I like it and can live with only 4 seats, but, knowing some Malaysians, they would grill Proton for only providing 4 seats…
at 11:10 pm
Hi Paul,
Here is the Press Release from itadesign + Proton – http://www.italdesign.it/img/italdesigngiugiaro_p…
at 11:12 pm
Seem they also have publish the same image as Autocar UK. Picture below.
http://www.italdesign.it/welcome.php
at 11:15 pm
http://www.italdesign.it/img/italdesigngiugiaro_p…
at 11:17 pm
cun lorh…please la proton move forward..show to our malaysian u can make a good car..
at 11:27 pm
The design is one thing, practicality is another factor. I believe all aspect of consideration have been fully taken account.
Go proton!!
at 11:29 pm
OMG Proton is the only local that makes proper sedan here, please dont make MyVi clones!!!
at 11:49 pm
nice Design..
my suggestion for the name & tagline…
Name: Proton Eva (Special name because it was launch in Geneva)
Tag line : Beyond The Future
Sales Target : Executive/ Woman
at 11:53 pm
I like the design. Way better than the Viva that is based on LAST generation Mira.
at 12:02 am
Pergh…. Savvy replacment……. good news… can trade my wife savvy to new compact if it go for production line…
at 12:04 am
Perodua still designing bumperssssssss.. Prthhhhhhhh
at 12:05 am
if thid comes to production…then it is th end for myvi and viva…i guess
at 12:10 am
this is a proton that i would be proud to be seen in!!
at 12:10 am
Haha… i must trade in my kancil if this concept goes to production line… it's a must!! go to hell bashers!! get a life…!!
at 12:11 am
not bad, while for some (especially those anti-p1 guys) this is just 'another' concept car from computer rendering, but its good to see p1 is going forward step by step……
hopefully we will see this car and the upcoming sedan soon~
GONG XI FA CAI to everyone here
at 12:13 am
Mahathor? Hmmm. got a mental image of an old spectacled old man weilding Mjolnir. Anyway very nice design, hope it will change proton's brand preconception.
at 12:18 am
the concept design looked nice. just hope that the final production version does not deviate too much.
at 12:18 am
Looks very futuristic but whether it is practical and can it sell? Nobody knows till its out.
at 12:24 am
i will stick infront of my desktop 4 that car,
GO PROTON!!
at 12:52 am
I just can't wait until 2nd March because I really wanted to see the Proton's new design direction. Hope its worth waiting for.
at 12:54 am
The perfect car for Europe (somebody mentioned the Smart fortwo). This would be the car for Proton to build brand image over there…
at 12:55 am
Hybrid car…. great.
Really like the design… wondering how is the interior.
at 1:05 am
The four seats will be independently adjustable and slideable.
This point make me exhilarate. Breakthrough conservative is compulsory,moreover ,it juz a concept probably might a year turn into production line.
at 1:05 am
If it does make it to production I'm sure it will snatch some considerable sales off Myvi and Viva (Based on PREVIOUS GENERATION of Mira).
at 1:08 am
Don't get too excited, it's just a concept car. Most important, is making it into production stage .. whether it will look the same or not depending on the manufacturing and engineering capability ..
at 1:09 am
Hopefully he lets go of Proton now that he's got Petronas in his sight. Worst case basis; he's still got both hands in both GLCs.
at 1:15 am
For the 1st time proton unrevealed its first car in an int motorshow that appealing n impressive! Syabas proton!
That what I call a breakthough for proton!
at 1:24 am
In other countries, this car should be fine. But in this country, if they really want people to adopt hybrids, they need to make a sizable family hybrid car. Majority of us can't afford 1 car for work (city), 1 car for family.
at 1:30 am
Well done Proton! Hope the real car will be a treat and not a dissapointment for us loyal Malaysian buyers!
Can we have a SUV (that looks like X1) with hybrid engine next?
at 1:30 am
Veerryy impressive.. I like what I see here.. I think I may want this one.. Build it Proton, what are you waiting for??
Hopefully the windows are exorcised from the demons that kept breaking the sacred cogs and pins.. Bloody 'ell..
at 1:31 am
great effort by Proton..they are showing signs of improvement…but please start your quality from the design stage especially for the interior…glove comparement,centre armrest compartment…and button..because people spend 99% of their time inside the car…there is where you can convince buyers..or your customers..i was pleased with Exora's interior quality but there is room for improvement..especially material selections and again designing of even simple latch,hinge or and mechanism..if the interior is on par with the korean or japanese..i bet proton will sell like hot cake!!!all the best proton..this is first of many new exciting models…Good Luck…
at 1:32 am
i bet 24% who vote no for this car is proton bashers
anyway,this design is awesome and amazing,
at 1:36 am
woah!cool!!
at 1:37 am
If it goes for mass prod, the main market would be abroad due to costly to manufacture I guess. But we don't know for sure yet. Suddenly my affection to Proton grows up..unlike b4. Good move
at 1:44 am
Squawk said,
February 12, 2010 @ 5:24 pm
In other countries, this car should be fine. But in this country, if they really want people to adopt hybrids, they need to make a sizable family hybrid car. Majority of us can’t afford 1 car for work (city), 1 car for family.
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They can simply make a conventional version for Malaysian market and stick to hybrid for Euro and other developed marked, can't they?
at 1:55 am
guys..forget the Geneva..browse this link to see new 2010 Lotus F1 car.. (^^)
http://www.autosport.com/news/report.php/id/81365
at 2:08 am
You all know how is the car behaved if it hasn’t been start for month?
What if someone uses the car for short distant for month, and the combustion engine hasn't been run to charge the batteries. Will the engine have problem when the time come for it action?
at 2:09 am
Wicked
at 2:22 am
can we say 2010 is the year of malaysian automotive.. ;p
at 2:23 am
wow. that is cool. bravo Proton. with Lotus Italian and Malaysian , i am sure that Proton will improve and producing better cars.
Tahniah
at 2:29 am
it's OUT….!!
http://www.autosport.com/news/report.php/id/81365
at 2:59 am
All the best Proton.
Beat those Korean and Japanese marques in 10 years time.
You can do it.
at 3:26 am
In other countries, this car should be fine. But in this country, if they really want people to adopt hybrids, they need to make a sizable family hybrid car. Majority of us can’t afford 1 car for work (city), 1 car for family.
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what kind of comment is this lah… majority we see on the street now kancil, viva, myvi and savvy.. small and enffision car. easier for city dweller to move arnd and park the car. Less space needed and less polution. In the end its your pocket money.. if you want a very big car.. go for nissan venntte. you'll have plenty of space behind…. its a trend now people using small compact car.. but Proton need to ensure it is well build and safe.
at 3:29 am
pehh!! nice one
Hopefully it will go into production, then I'll consider to buy a proton.
The link for Autocar UK is [url
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