Proton EMAS Concept Video Presentation

Proton EMAS Concept Video Presentation

Italdesign-Giugiaro have uploaded a video presentation of the new Proton EMAS Concept on its website. You can watch it here. The video has a little technical presentation in it, showing how the interior dimensions were designed to be similiar to that of a C or D segment SUV, etc. Hope you enjoy it!

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Paul Tan

After dabbling for years in the IT industry, Paul Tan initially began this site as a general blog covering various topics of personal interest. With an increasing number of readers paying rapt attention to the motoring stories, one thing led to another and the rest, as they say, is history.

 

Comments

  • elise on Mar 03, 2010 at 3:40 am

    looks like another smart fortwo~

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  • carsuta on Mar 03, 2010 at 3:43 am

    nice!!

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  • carsut on Mar 03, 2010 at 3:43 am

    nice car!!

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  • taboogen on Mar 03, 2010 at 3:49 am

    cool

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  • wat about the persona?

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  • arc982 on Mar 03, 2010 at 4:03 am

    i never thought the day i finally can say this about proton came but….NICE!!!!

    Like or Dislike: Thumb up 0 Thumb down 0
  • The Unicons (Member) on Mar 03, 2010 at 4:04 am

    All 3 Proton EMAS Concept look nice and promising.

    Yes, I hope we can hear about the 2012 Proton Persona too? Any news Paul?

    Like or Dislike: Thumb up 0 Thumb down 0
  • i like the Proton Emas… But for the other 2 is just ok…

    Like or Dislike: Thumb up 0 Thumb down 0
  • umno juara tipu raky on Mar 03, 2010 at 4:14 am

    waaaaaaa…niceeeee..hope they retain that bucket styled seats!!!

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  • gila kereta (Member) on Mar 03, 2010 at 4:20 am

    I am really pleased about this. today mark a big step forward for proton and the malaysian automotive scene. i really hope this car will come into production ( ofcourse it wont be exactly the same la). i feel very proud of proton today. they have made the country proud

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  • mahathir is the man ! keep it on proton ! :D

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  • henryee on Mar 03, 2010 at 4:33 am

    If Proton is going to make this car, then, is it fair enough that Perodua to make and sell SEDAN car in Malaysia here???

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  • ngkeejun on Mar 03, 2010 at 4:34 am

    10 times more cantik than KIA FORTE ..XD

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  • zulib78 on Mar 03, 2010 at 4:34 am

    really love the steering wheel design…..

    Like or Dislike: Thumb up 0 Thumb down 0
  • half cut car…

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  • peYno on Mar 03, 2010 at 4:49 am

    henryee said,

    March 2, 2010 @ 8:33 pm

    If Proton is going to make this car, then, is it fair enough that Perodua to make and sell SEDAN car in Malaysia here???

    ====

    which sedan car they wanna sell??? go ask big bro Daihatsu la.. this is the matter daihatsu allows p2 to assemble their sedan car (ada ke??prrrft) or not.

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  • lupa dah nick name l on Mar 03, 2010 at 4:57 am

    betul2 minat ngan video ni.. mcm mana nak download.. nampak best kereta ni.. tambah2 ngan moonroof..cermin depan yang dipanjangkan.nice..

    tapi make sure kereta ni cpt dikeluar dipasaran ok? takut nanti dah jd barang ketinggalan zaman

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  • ngkeejun on Mar 03, 2010 at 4:58 am

    DR mahathir ..

    i love u

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  • shokubenii on Mar 03, 2010 at 5:10 am

    new myvi ? joking…

    Like or Dislike: Thumb up 0 Thumb down 0
  • shokubenii on Mar 03, 2010 at 5:14 am

    the tint so dark…can pass jpj?

    Like or Dislike: Thumb up 0 Thumb down 0
  • Mark Kaseng on Mar 03, 2010 at 5:59 am

    Nice…this is the time I'm really going to buy Proton. Anyway this is the work

    of the previous Chairman…Giugiaro touch was deal many years ago before

    he step down. Anyway bravo Proton!

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  • readerM on Mar 03, 2010 at 6:09 am

    Mr Paul Tan,

    What price bracket you think?

    Need to buy a new car, maybe i should wait for this emas.

    Like or Dislike: Thumb up 0 Thumb down 0
  • Mr. Wow on Mar 03, 2010 at 6:14 am

    truly impressed & speechless here.

    Why? none of the u guys noticed or commented abt d 4 lucious babes coz every1 too mesmerized with proton emas instead.

    kudos 2 proton for making us malaysians proud of this acheivement.

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  • aki_zz on Mar 03, 2010 at 6:18 am

    not many automakers makes concept cars that can be driven(judging from the video). good concept

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  • pedobear on Mar 03, 2010 at 6:41 am

    m… a smart for two? look ok, I will like it IF the pricing below smart for two 50% whic make it around 40k ringgit.

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  • azman on Mar 03, 2010 at 6:47 am

    nice video+ model..of course car too…well done proton we r so proud of you.. ( + Dr.M is the man)..wink2..

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  • These 3 cars are gonna kill Perodua!!..haha

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  • Commoner on Mar 03, 2010 at 6:56 am

    Production is expected in 2 years time, 17 – 24 months? I'm going to cancel my booking of my new car and wait for this baby!!!

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  • Commoner on Mar 03, 2010 at 6:58 am

    Proton, I heard you heard this, and make it happen!!! :)

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  • umno juara tipu raky on Mar 03, 2010 at 7:02 am

    lupa dah nick name lama said,

    March 2, 2010 @ 8:57 pm

    betul2 minat ngan video ni.. mcm mana nak download.. nampak best kereta ni.. tambah2 ngan moonroof..cermin depan yang dipanjangkan.nice..

    tapi make sure kereta ni cpt dikeluar dipasaran ok? takut nanti dah jd barang ketinggalan zaman

    ——————————————————–

    biasanya dr keta konsep ke production amik masa 2 tahun..so kalo proton serius mau market kan keta ni,expect plg cepat thn 2012 ianya akan dipasarkan

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  • Finally can see lots of compliments for proton.

    Like or Dislike: Thumb up 0 Thumb down 0
  • dukenborg on Mar 03, 2010 at 8:42 am

    I just love cute minis- this new proton is interesting! Especially if its an affordable electric/hybrid. Tapi ingat, jangan angan-angan Mat Jenin!

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  • this car totally 100 times nicer in real life. looks futuristic and it's a proton. i wish you everlasting success proton.

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  • Jenny on Mar 03, 2010 at 9:45 am

    Nice and cute. Waaa! I want one for me:)

    Like or Dislike: Thumb up 0 Thumb down 0
  • oldwira on Mar 03, 2010 at 10:34 am

    Proton, this concept is highly anticipated and expectation. But if this model goes into production (definitely it will), the debut should be in Europe and US, not here in Malaysia. You know why, as long as there are still thousands of typical malaysian bashers around with typical pointless mindset, wanting high quality cars with selling price below rm40-50k, selling the car here means suicide. Just produce them in Lotus plant in UK and sell them around Europe and global market and bring big cash home. About these malaysian bashers, dont worry about them, as long as there are fed with the outdated dvvt craps and no direct competition for them, they will keep quite. For your supporters here, juzz bring home the turbocharged and exora hybrid, together with new waja and persona as soon as possible, these will make them survive. Pls Proton, except Forte and 308 turbo, there's no any other car below rm120k that i list down for a buy this year. Hopefully facelift persona and new waja can change that and save me thousands of rm. All the best Proton.

    Like or Dislike: Thumb up 0 Thumb down 0
  • nationalcar Lover on Mar 03, 2010 at 10:50 am

    damn it!!! awesome…well done proton.keep it up..

    the design more than we expected.

    i like the bucket..the babez too…hahaha..

    Like or Dislike: Thumb up 0 Thumb down 0
  • Ariff Ahmad on Mar 03, 2010 at 2:40 pm

    Hate to say this but I think this concept is not that attractive. The lines look too busy and over-styled. White colour helps a little bit, but I hope the final production car will have cleaner lines.

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  • kentank91 on Mar 03, 2010 at 3:06 pm

    tun mahathir sudah bersama dengan proton selama 25 tahun bukan baru 2010 dia involve dengan proton..tapi bila dah nama proton up dia plak naik…mana DSZ, dia yg bersusah payah..orang lain plk dapat nama

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  • the reader on Mar 03, 2010 at 3:49 pm

    u guys design then we give it a name…..EMAS!!…o,well

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  • Ah Beng on Mar 03, 2010 at 4:00 pm

    For the first time in my life I feel like buying a proton because I like it.

    Like or Dislike: Thumb up 0 Thumb down 0
  • NiceCar (Member) on Mar 03, 2010 at 4:26 pm

    If P1 can manage the quality well and release this concept car into the production car, I believe it will sell well.

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  • blaster on Mar 03, 2010 at 4:40 pm

    I also want to buy this if it is affordable.

    Quite an impressive breakthru for Proton. If maintain like this for next 10yrs sure can be worldwide brand.

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  • Tengokaje.. on Mar 03, 2010 at 4:50 pm

    I'm impressed.

    Salam..

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  • after on Mar 03, 2010 at 4:51 pm

    very nice car… congrat proton… looking foward to get one..

    Like or Dislike: Thumb up 0 Thumb down 0
  • learner on Mar 03, 2010 at 5:03 pm

    shokubenii said,

    March 2, 2010 @ 9:14 pm

    the tint so dark…can pass jpj?

    _________________________________________________–

    dark tinted? concept car even no windshield also can lah.

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  • Ardzizul on Mar 03, 2010 at 5:18 pm

    OMG…..

    Totally nice… i wanna be the 1st one…. on road…(^ _ ^)

    Well done PROTON… you do better than before..!!

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  • Krish on Mar 03, 2010 at 5:22 pm

    Yet another stupid car to kill people easily on the roads. I wonder when Malaysia will ever learn how to create cars to make malaysians live instead of dying.

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  • nick chan on Mar 03, 2010 at 5:31 pm

    i love the windshield, reminds me of citroen c4. looks like a winner

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  • Tiadaid on Mar 03, 2010 at 5:31 pm

    Krish said,

    March 3, 2010 @ 9:22 am

    Yet another stupid car to kill people easily on the roads. I wonder when Malaysia will ever learn how to create cars to make malaysians live instead of dying.

    ——————–

    When Malaysians learn how to drive properly instead of the shit ass way they're driving now…

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  • wow !!!! proud of proton. make sure the quality should be tip top also. well done proton.

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  • potong saga on Mar 03, 2010 at 5:38 pm

    Is this a joke or what?

    Proton Emas??

    It looks like MyVi.

    or it is just another Savvy (sawi)

    lets call it, proton MySaVi Gen 2 and etc…

    and, did you know that if you can buy one Proton Saga in Malaysia, you can buy 2 proton Saga in Saudi Arab. Something is wrong somewhere. hmmm hmmmm…

    if you got fooled once, shame on Proton.

    if you got fooled twice, shame on you.

    Like or Dislike: Thumb up 0 Thumb down 0
  • gen2lama on Mar 03, 2010 at 5:45 pm

    krish said,

    Yet another stupid car to kill people easily on the roads. I wonder when Malaysia will ever learn how to create cars to make malaysians live instead of dying.

    ———————————————————

    and suddenly…..the basher admited this car is from proton (malaysia)….

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  • pomen_gtr on Mar 03, 2010 at 6:04 pm

    running concept car thats mean this car already being tested on various condition…..

    so lets keep our finger crossed to see this on market in 1-2year time bracket…

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  • Dr wan on Mar 03, 2010 at 6:22 pm

    sayang jatuh cinta dengan kete ni,,,,,,,,,,,,,,,,,,

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  • Demon on Mar 03, 2010 at 6:31 pm

    Looks nice.. Good idea by Proton to tap future market segments.

    Hybrids/ Electric Vehicles should be the way to go .

    Hopefully the girls come with the car :)

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  • farhitech on Mar 03, 2010 at 6:42 pm

    bila baca kat profile … EMAS ni guna rim 18" . Mak datok .. besaunyer . Sekali tukar tayar asti kopak besar poket kita ni . Anyway … congrats to all PROTONIANs .. terutama yg terlibat dgn projek kete ni . Sekali tegok mmg nmpak mcm MyVi .. tp sekurang2nya ada daya usaha untuk reka , cipta n hasilkan sendiri . Bkn rebadge bulat2 jenama lain . Pastu gajikan ah beng buatkan bumper dpn belakang . Sampaikan bumper BMW pun di klon jadi bumper MyVi .

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  • Dnamhsa on Mar 03, 2010 at 6:47 pm

    if they make sedan Emas.. WOW!!!!

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  • mohgui (Member) on Mar 03, 2010 at 6:52 pm

    nice concept design. but i don't think the actual production car will look just like the concept. if it does, the price ain't gonna be right. just look at the interior… don't think you can get this for a price of RM50k+. the plasticky interior of the Persona is already more than that.

    anyway, i think Proton is seriously onto something with this concept. and i think it's about time that Proton shed its image as a cheap car manufacturer. comon, you have years and years of automobile experience… give us something that we can be proud of.

    oh by the way… nice Italian chics too ;p

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  • tayar kitar semula on Mar 03, 2010 at 6:59 pm

    aku rasa Proton Emas nih mesti lulus 5 bintang.

    mesti ada sekurang kurang nya 6 airbag

    kalau lulus ,

    akan mula pasarkan kat US dan Eropah dulu

    2 tahun kemudian baru jual kat Malaysia

    macam Lotus Evora

    barule orang kita tak leh kata psal kualiti.

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  • Eyesore on Mar 03, 2010 at 7:22 pm

    those who ask why DSZ name was not mention… normal la… Datuk Nazmi is DSZ boss… so he do the job… the boss get the credits… ala macam tak biasa plak… biasa la any office macam tuh =p

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  • AMPANGBOY on Mar 03, 2010 at 7:26 pm

    Only 51horsepower for this look like Compact SUV?Enough?1.2 litres?R18?

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  • fasgen on Mar 03, 2010 at 7:58 pm

    i just put a new socket outside my house, to charge this car in 3 years coming.. ha ha..

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  • hairieamin Beemers on Mar 03, 2010 at 8:29 pm

    don't be gelabah..it just a concept car…btw,it's good starting for proton revolutionary mission…we see how after this…gut luck!

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  • Tiadaid on Mar 03, 2010 at 8:38 pm

    potong saga said,

    March 3, 2010 @ 9:38 am

    Is this a joke or what?

    Proton Emas??

    It looks like MyVi.

    or it is just another Savvy (sawi)

    lets call it, proton MySaVi Gen 2 and etc…

    and, did you know that if you can buy one Proton Saga in Malaysia, you can buy 2 proton Saga in Saudi Arab. Something is wrong somewhere. hmmm hmmmm…

    if you got fooled once, shame on Proton.

    if you got fooled twice, shame on you.

    ————————

    Do you know that a Hyundai in America costs LESS than a Hyundai in Korea? Among the reasons they said :

    "FEWER PEOPLE HAVE HEARD OF THE BRAND COMPARED TO BIGGER AUTOMAKERS"

    "JAPANESE AND GERMAN CARS ARE ALSO MUCH CHEAPER IN THE US THAN THEIR HOME COUNTRIES"

    Here's the article on that issue from a Korean website
    http://joongangdaily.joins.com/article/view.asp?a…

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  • kanasai on Mar 03, 2010 at 9:07 pm

    Tiadaid said,

    March 3, 2010 @ 9:31 am

    ——————–

    I agreed with Tiadaid, the most important is our attitude on the road, regardless what car we drive.

    Think about the love one ;)

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  • kereta tersadai on Mar 03, 2010 at 9:49 pm

    ni baru konsep car. tak tahu keluar ke tak. kompany besar2 pun tak tentu keluarkan konsep car dia org. tapi apa2 pun kete ni memang cute n cool. terutama Emas Country tu. mcm boleh terbang. tang lampu brek tu yg tak tahan tu. very2 cool!

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  • pdvilq on Mar 03, 2010 at 10:15 pm

    Congratulation proton..Harap2x proton percepatkan produksi keta nih.

    tambah satu lagi medium untuk rakyat Malaysia untuk menunjukkan kreativiti, apa lagi! jom la usha2x mcm mana nak make up keta nih…hehehe nak tambah apa ek? hmm haha

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  • Pochong on Mar 03, 2010 at 10:58 pm

    Some jerks putting stupid comments on our national car.. please be proud with them rather showing your retarded mental illness. Keep up proton.. you can compete globally..

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  • nerddy on Mar 03, 2010 at 11:00 pm

    elise said,

    March 2, 2010 @ 7:40 pm

    looks like another smart fortwo~

    ———————————

    I think it should be…

    looks like another smart forfour~

    ———————————–

    but who care…. proton did it…

    p/s: Its not another smart… this one is taller and bigger…

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  • Potong City on Mar 03, 2010 at 11:10 pm

    Well done Italdesign-Giugiaro! Nice design. Great concept. Hot models. Then, by the time Protong build the right hand drive version, tingkap cannot open. Ha ha ha

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  • wow~

    Like or Dislike: Thumb up 0 Thumb down 0
  • Potong city: tingkap x bley bukak sebab ngko jahanam kan..gong betol kutuk plak..

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  • Anti dump on Mar 03, 2010 at 11:57 pm

    Tiadaid said,

    March 3, 2010 @ 12:38 pm

    potong saga said,

    March 3, 2010 @ 9:38 am

    Truly "jaguh kampungs" go google and read what is "anti dumping law" Americans are very strict in this even Sony got screwed!

    Like or Dislike: Thumb up 0 Thumb down 0
  • aki_zz on Mar 04, 2010 at 2:32 am

    AMPANGBOY said,

    March 3, 2010 @ 11:26 am

    Only 51horsepower for this look like Compact SUV?Enough?1.2 litres?R18?

    ____________________________________________________________________________

    it uses electric motor to drive the car. electric motors have very high torque right from 0 rpm so 18 inch rims is no big deal. but this is only concept so they put big rims to make it nice.

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  • NoName on Mar 04, 2010 at 3:05 am

    it looks good in production…

    way to go Proton!!

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  • damnedFOOL on Mar 04, 2010 at 5:24 am

    wow… cool design.

    please, those who didn't like it, can u make like that one in u house?

    haha

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  • tokmoh on Mar 04, 2010 at 5:14 pm

    Anti dump said,

    March 3, 2010 @ 3:57 pm

    Tiadaid said,

    March 3, 2010 @ 12:38 pm

    potong saga said,

    March 3, 2010 @ 9:38 am

    Truly “jaguh kampungs” go google and read what is “anti dumping law” Americans are very strict in this even Sony got screwed!

    >>> Hmm… BigMac is cheaper here than in USA. So McD is dumping their burger on us?

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  • please gov decrease on Mar 04, 2010 at 7:36 pm

    oldwira said,

    March 3, 2010 @ 2:34 am

    Proton, this concept is highly anticipated and expectation. But if this model goes into production (definitely it will), the debut should be in Europe and US, not here in Malaysia. You know why, as long as there are still thousands of typical malaysian bashers around with typical pointless mindset, wanting high quality cars with selling price below rm40-50k, selling the car here means suicide. Just produce them in Lotus plant in UK and sell them around Europe and global market and bring big cash home. About these malaysian bashers, dont worry about them, as long as there are fed with the outdated dvvt craps and no direct competition for them, they will keep quite. For your supporters here, juzz bring home the turbocharged and exora hybrid, together with new waja and persona as soon as possible, these will make them survive. Pls Proton, except Forte and 308 turbo, there’s no any other car below rm120k that i list down for a buy this year. Hopefully facelift persona and new waja can change that and save me thousands of rm. All the best Proton.

    ..

    aiyoo old wira, dkt negara luar yg keluarkan kereta tu memang lu boleh dpt kereta kualiti dengan harga rm 40 – rm 45 k. nampak sgt you tertipu dengan dasar automatif negara. Tak payah g jauh, tengok saja harga kereta luar di Labuan dan Langkawi. Jadi baru you tahu mahal atau murah kereta Proton kita ni. Itupun di Langkawi dan Labuan masih ada cukai2 yg tersirat. Kalau you pergi Jerman, Jepun, USA, Korea, China, Arab Saudi dll you pasti terpegun apa kereta you boleh dapat dengan wang RM 45 ribu. byk sakit ati woo harga kita banyak mahal except hanya murah di negara2 yg kita rapat. ada perjanjian antara 2 negara yg pastikan kita x bayar cukai setinggi negara lain. apapun good job Proton walaupun lambat sikit bertindak. MAKE SURE jadi realiti kurang 18 bulan sbb takut nanti ketinggalan zaman. Kalau kita target jd global player la. kalau target jadi jaguh kampung, lagi 5 tahun br jual pun x kisah.

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  • Noname on Mar 04, 2010 at 10:16 pm

    Hey where are these concept cars kept after this Geneva motor show? No where to keep? keep it at my home wuahhaha…

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  • CERDIK n CERDAS on Mar 05, 2010 at 4:58 am

    Bengang betul aku baca mamat yg 'please gov decrease import tax'…..

    berlagak macam bagus giler… macam suma dia tau… igt aper dia kata tu semudah 1+2 =3 jer…. jgn igt u tau suma benda…n pastu nk kutuk proton jaguh kampung…

    bg la credit bila patut..jgn takut nk puji..bkn org lain pn…

    masa exora nyer thread dah berlambak org ckp pasal bnda ni.. ko nk ungkit2 lagi knp?

    ko tau tak rakyat mesia ni byk jaguh kg jer…gaji tak sampai 2 riban dah melalak nk pakai keta import…tak men arr keta proton eak..pastu pada sapa tak mampu…melalak salahkn org, salahkn gov., salahkn tax n bla..bla..bla….

    kalau ko kat duk kat negara2 yg ko kata harga keta murah2 pn belum tentu ko mampu beli… living cost kat sana pn tak sama cam kat mesia ni… so aper yg ko pk bagus tak semestinyer bagus…ada phm? tak semudah 1+2=3…tau??!!

    org tgh enjoy tgk keta EMAS.. ko plak bg spoil mood…poyo terlebih… mengkritik jer pandai…

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  • look like trailer Head..huhuhuhu

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  • aik, apasal dalam video presentation aku tengok kete ni ada 4 pintu.??

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  • automotive designer on Mar 05, 2010 at 2:15 pm

    i agree with you, CERDIK n CERDAS. I'm at Birmingham, UK now doing automotive design, so I know how hard is it from a sketch paper to a real life concept to be made and all the difficulties behind it.

    Go Proton. and you too Dr. M. :D

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  • pycazu on Mar 05, 2010 at 10:06 pm

    I have a feeling that EMAS 3 and Country bumper look like totoro…. :)

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  • just visiting on Mar 05, 2010 at 11:57 pm

    this proton EMAS is just its name in short form the true name behind it is

    the EMAS (Eco-Mobility Advanced Solution).. know more from
    http://chedet.co.cc/chedetblog/2010/03/geneva-mot…

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  • dingo on Mar 06, 2010 at 11:10 pm

    Dear Malaysians, your future has been decided, your public transport system will remain forever crippled, but hey, the good news is there will be an EMAS for everyone. Enjoy the traffic jams, guys.

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  • durstrull on Mar 10, 2010 at 12:22 am

    i can't wait for this car .because it is too nice.hopefully the price is affordabble for malaysian to buy this car

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  • boboy on Mar 12, 2010 at 12:36 am

    saya dah tel sendiri proton eon, memang ada keluaran baru 18hb nie sabar ea kpd yang tunggu kereta baru macam saya.relaks k

    nak syer crita msg me at 0176857640

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  • boboy on Mar 12, 2010 at 12:38 am

    jika ada information email sy k [email protected]

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  • Alexandrea on Mar 28, 2010 at 5:01 am

    wow….so cool man. something to proud of from proton. will get one once available here.

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  • wilson on Apr 14, 2010 at 10:49 am

    must use cap when driving o……!

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  • jeremy malaysia on Jul 10, 2010 at 12:34 am

    the uggliest car in the world……..

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