Yes, that’s true, and the buyer in question is PSA Peugeot Citroën. Mitsubishi has announced the signing of a “Final Cooperative Agreement” that will see the French giant purchase 100,000 units of the i-MiEV electric car. PSA will market the rebadged i-MiEV as the Peugeot iOn and Citroen C-Zero. Both French badged cars will go on sale in Europe by the end of this year, starting with their domestic market.
This sealed deal comes just after both parties failed to agree terms for a capital alliance in the style of Renault and Nissan. Mitsubishi Motors CEO Osamu Masuko and PSA chief Philippe Varin met at Geneva and jointly released a statement that a capital tie-up would not be realistic although both companies would continue to expand business ties.
Besides this latest deal, which would help Mitsubishi achieve better economies of scale for an expensive project, PSA also bases its Peugeot 4007 and Citroen C-Crosser on the Japanese maker’s Outlander SUV.
Danny Tan loves driving as much as he loves a certain herbal meat soup, and sweet engine music as much as drum beats. He has been in the auto industry since 2006, previously filling the pages of two motoring magazines before joining this website. Enjoys detailing the experience more than the technical details.
first again.. hehe..
ada hadiah ke utk tpt pertama ?
You can't beat them then join them, good for MM when the frenchies do a Naza option., so when it comes to MY it will Nasim iON .
see.. even PSA does the rebadging..
"PSA also bases its Peugeot 4007 and Citroen C-Crosser on the Japanese maker’s Outlander SUV."
So the Frenchies are Japs. I wonder how they compare.
Mitsubishi, Peugeot Citroën already starts mass production.
Sigh! P1 Emas still dreaming in 2 years time…
The re-badge bug has caught Peugeot Citroen. Smart move to cut R&D cost.
where is those bashers???
when proton and perodua do this always got bashers to die for non-stop…
but whe pug and c do this why remain silent????
*haha…sori paul…nothing from me here….
so its not Proton..?
"Mitsubishi, Peugeot Citroën already starts mass production.
Sigh! P1 Emas still dreaming in 2 years time…"
peugeot already around since 1882 as a car manufacturer, citroen 1919, mitsubishi 1970(mind u that legendary jap 'zero' fighter that attacked pearl habor was made by mitsubishi in 1940)..p1 1985…even our vvt not refined..even turbocharged engine not available yet…
Pug = Perodua Wannabe? No lah. It's cost saving measures.
Why no bashers on this Pug rebadging exercise?? If it is P1 or P2 every basher will have a field day – enough said about supporting your 'local porduct'.
A rebadging exercise is mainly to get the economies of scale and return of ROI, especially if the development cost is very high, as in the case of hybrids and electric cars. This type of partnership is aiming for a quick win-win situation.
So next time if other manufacturers are doing it, give it a thought before shouting your mouth, or itchy fingers.
oooo
sometimes better to just rebadge
The cost of developing new platform and model is not cheap. Just for the sake of example, Waja costs almost RM1bil, and vendors need to invest hundred of millions for tools and machines to produce the parts.
To gain profit from development and production cost, they need economy of scale, which they need to produce and sell 400,000 units per model every year for 5 years (2million units in total). That’s why, if they only need 100,000 units, it’s better for them to rebadge.
That’s also the reason why Proton didn’t produce 2.0l engine, they simply don’t have economy of scale to produce such thing.
But after making huge production automatically the cost of product goes down & i thing this is good concept & there will be chances for good expansion in this concept because of less fuel consumption car.