Here’s a cool marketing approach by Peugeot UK for the RCZ 2+2 Coupe, which will be launched in Britain this month. Titled “It Chooses You”, the online campaign gives people an opportunity to win the car. Nothing unusual there. But instead of advertising to you, people have to advertise themsleves to the RCZ, for it to pick him/her as an owner. This line says it all: “The RCZ is this year’s ultra desirable sports coupe. As such, it doesn’t need to advertise to you – you advertise to it.” Don’t you just love the attitude? ;)
The competition on Facebook will contain ads that look like typical classified car ads but feature real people advertising themselves to the RCZ. Alongside the RCZ’s FB page, there’s a micro-site (www.itchoosesyou.co.uk) where entrants can get their creative juices flowing and create ads with the help of Facebook Connect. The RCZ will choose its partner on 11th June, and 150 pairs of tickets to the Goodwood Moving Motor Show will also be up for grabs. Entrants may even find fame as the best entries will be featured in an online ad campaign for Peugeot UK.
While we seldom get such interactive car campaigns here in Malaysia, we are getting the RCZ, which should arrive in Malaysia later this year. We’ve driven it already, so watch out for the review that’s coming your way soon!
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Cool…
If Naza can do campaign like this :) Proton ka Perodua pun ok la..pleaseeeee
is not naza doing the Peugeot company doing this campaign.
Creative!
i love peugeot…. muah….
Proton should learn Peugeot advertising campaign. xD
Wonder will peugeot going to bring in the MPV or not……
Malaysia MPV choice is soo little…around wish, Stream Mazda 5…:(
5008… question is when.
Heard from Naza staff that they’ll be bringing in the 5008 towards year end …and the 3008 is also coming.
We should have campaigns like this here.
memang hebat. should company yang belum famous guna cara kempen macam ni. berkesan dan murah banding advertise di TV.
3008 is coming soon.
5008 a bit later.
Malaysian car company so stingy. Where will free you a car?
this RCZ will ‘NOT ENGOUH REAR HEADROOM!’ indeed.
design flaw.
it has looks of the old Audi TT…
Comelnya kereta ni… I want one! Hehehe.. berangan saja..
new and unfamiliar company lmust advertise their product like that
Paul,
Which model did you test drive?