ItaliaAuto celebrates Alfa Romeo’s 100th anniversary

It was exactly 100 years ago when Ugo Stella along with some investors established a Milan-based company called A.L.F.A (Anonima Lombarda Fabbrica Automobili). The foundation of A.L.F.A was first laid by the SAID company or Società Anonima Italiana Darracq. SAID was formed in 1906 and it was set up by France’s Alexandre Darracq and some investors including Ugo Stella.

SAID did produce cars like the Darracq 8/10 HP but sales were not doing well, which led to the formation of A.L.F.A. The company produced it’s first car, the A.L.F.A 24 HP in 1910 which was also raced in the 1911 Targa Florio. The car featured a 4.0 litre 4-cylinder engine which made 42hp. Ten years later the name of the company was changed to Alfa Romeo and the first car to use that designation was the 67hp Torpedo 20/30 HP.

Many years later in 1986 the company was suffering from financial turmoil and was subsequently taken over by the Fiat group and it continues to remain under the group’s umbrella. Today Alfa Romeo is going strong and is famously known as a very enthusiast-centric car maker, with gorgeous looking cars such as the 159, GT, Brera, Spider and the cute little MiTo. However Alfa Romeo cars are also known for notorious unreliability, nevertheless its something Alfa Romeo seems to be keeping in check these days.

Right here in Malaysia, an Alfa Romeo club called ItaliaAuto held a Centenary Celebration Drive event which saw up to 70 Alfa Romeos drive up to Awana Genting via the Ulu Yam route, which offered beautiful curvaceous roads. The drive event was flagged off from Sime Darby AutoConnexion’s brand new showroom at Jalan Ipoh yesterday morning. Among the cars that graced the event was a rather special, white colored 1964 Alfa Romeo Giulia Spider. Also part of the classic Alfa Romeo movement was a 1973 Alfa Romeo GTV 2000 and a 1975 Alfa Romeo Giulia 1600 Super.

We have compiled an image gallery filled with 100 photos for your viewing pleasure. Check it out after the jump, enjoy!

[zenphotopress number=999 album=1278]

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Harvinder Sidhu

Harvinder Singh Sidhu thinks there's nothing better than Formula 1, not even sliced bread. Having written about cars since 2006, he plunged head first into the industry out of a passion for all things four-wheeled and everything in between. The F1 enthusiast has been following the sport since 1999 and has been keeping up with it since. In between races he keeps himself busy as the host of the Driven motoring show and as our version of the Joker.

 

Comments

  • Paul Tan on Jul 04, 2010 at 12:13 pm

    WJM 9300 – DROOL

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    • Kevin on Jul 04, 2010 at 1:37 pm

      Thanks! :)

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      • ICEHOLE on Jul 04, 2010 at 8:24 pm

        kevin, yours? thats the nicest 156 ive ever seen…

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      • Nickster82 on Jul 05, 2010 at 5:03 pm

        Kevin…I really like ur red 156! Would really like to catch up with you and find out more about ur ride & where you got certain things done.

        Btw, mine is one of the other red 156s in the club! And I still think that the 156 looks best in RED!!! ;)

        Long live Alfa & Long Live IA! Oh! And long live Paultan.org! (Cannot forget him) :P

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        • Kevin on Aug 17, 2010 at 10:04 am

          Hi Nickster, just a few things i’ve done only. Sure we can share anything about Alfa. I’m totally agree with you the 156 looks the best in RED really!!! hehe….Catch up ya…

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  • Hey Paul, don’t just drool there…. come and join us!

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    • Nickster82 on Jul 05, 2010 at 4:56 pm

      I agree with TC!

      Bro, sell ur E39 and get a red 156! You wont regret coming over the other side and joining us! :P

      Cheers! ;)

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  • Falseter on Jul 04, 2010 at 1:57 pm

    Sorry for Out Of Topic, but did you have info about Daihatsu F Concept that will appear in IIMS this month?

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  • alfagta on Jul 04, 2010 at 8:55 pm

    alfa romeo forever!
    once u luv it, it will be forever!

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  • chuakz on Jul 04, 2010 at 9:42 pm

    one day…i will certainly buy an alfa romeo…

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  • kimi_ on Jul 05, 2010 at 12:33 am

    WHY the picture in the gallery takes YEARS to load, when i press on it, it said server error????

    Please take note…..All the posts also sufffer this problem this few days!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

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  • Rapide on Jul 05, 2010 at 2:33 am

    Not experiencing any such problem.

    Alfa’s…nuff said

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  • phas3r on Jul 05, 2010 at 6:16 am

    alfa romeo. only for the car enthusiasts!

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  • PakAbu on Jul 05, 2010 at 12:24 pm

    Whoa…. the blue one (AEM 4215) really look like an Iswara :o

    So much influence alfa had on proton designs of the old… :mrgreen: … alfadana anyone?

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    • Nickster82 on Jul 05, 2010 at 5:34 pm

      No way the blue 164 or is it a 168 looks like an Iswara! It is much more beautiful and stylish!

      Iswara trying to look like it…maybe la! :P

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  • Love Alfa Romeo, sadly I drive Fiat

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