VW teams with Fender for Premium Audio System

VW teams with Fender for Premium Audio SystemVolkswagen of America announced that it has joined forces with Fender, the maker of iconic Strat and Tele electric guitars, to equip selected 2012 models with the all-new Fender Premium Audio System. The new Jetta GLI will be the first to get the system, developed exclusively for Volkswagen, before other Jettas, the new 2012 midsize sedan and 2012 Beetle receives it.

The Fender Premium Audio System is a collaboration between Fender and Panasonic. Claimed to “deliver uncompromised clarity, regardless of volume, with a unique sound that Americans will love”, the nine-speaker system took three years to develop.

It features proprietary Panasonic speaker technology that covers the cabin with directional sound from front door speakers that generate imaging beyond the capabilities of traditional speaker designs. It cuts through noise with front dual voice coil speakers, with extended range for all musical genres. The design features lower inter-modulation distortion and smooth mid-range response to eliminate harshness. It is harmonically complex, with extended range tweeters and properly voiced 16 cm speakers revealing original instrumentation timbre and harmonic richness.

“The best seat in the house is now behind the wheel of a Volkswagen. Our two iconic companies – one with a passion for driving, one with a passion for music – are joining forces to bring the raw emotion of live music to the driving experience,” said Jonathan Browning, President and CEO, Volkswagen Group of America.

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Danny Tan

Danny Tan loves driving as much as he loves a certain herbal meat soup, and sweet engine music as much as drum beats. He has been in the auto industry since 2006, previously filling the pages of two motoring magazines before joining this website. Enjoys detailing the experience more than the technical details.

 

Comments

  • Malaysian Car Industry disgusts me on Dec 10, 2010 at 5:38 pm

    no more dynaudio? for all i know. honda uses panasonic audio system. and it isnt very good.

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  • Lim Kopi on Dec 10, 2010 at 6:37 pm

    ROCK ON – VEEDUB !

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  • audi a4 on Dec 10, 2010 at 7:11 pm

    add in some fender guitar concept pls ~~!!!

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  • cynical on Dec 10, 2010 at 7:11 pm

    Since when does Fender makes good amps?

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  • observer on Dec 10, 2010 at 7:58 pm

    can play guitar while in the car?

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  • Davidz on Dec 10, 2010 at 9:53 pm

    I thought can plug in a guitar…..

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  • The Fender brand created by Leo Fender and made famous by legends like Hendrix,Clapton,Beck, SR Vaughn and the list goes on……so the audio system will still be clear at low volume….as oppose to the guitar and tube amps thats designed to be played loud!!!

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  • Malaysian Car Industry disgusts me on Dec 11, 2010 at 9:37 pm

    i prefer Burmester, Naim, Bowers & Wilkins or even Dyanudio anytime….

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  • mirror mirror on Dec 13, 2010 at 12:29 am

    This feels like flower power, Scooby-do vans and Woodstock once again.

    Like or Dislike: Thumb up 0 Thumb down 0
 

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