China is the promised land for automakers today, not only for the mass market ones that want to tap into the huge population and growing affluence, but for the premium and exotic marques as well, which are racking up record sales. They need cars to go along with the Louis Vuittons and Cartiers, you see.
And a Ferrari is the perfect accessory. Maranello sold close to 300 cars in China last year, an increase of nearly 50% compared to 2009 and its best ever haul since exports to China begin. And if you figure in the sales figures for Hong Kong and Taiwan, “Greater China” becomes one of the top five international markets for Ferrari, which is amazing when one considers that an official network has existed for only six years in China.
The brand’s 999th client will be the centre of attention of a special celebration in Shanghai next week. The number is auspicious as the number nine is considered lucky and represents longevity in China.
Special attention to China is paying off for Ferrari. New dealerships in various cities will join the current 10 in the next few months, and 2011 will see the start of the first Asian championship in the Ferrari Challenge single-make racing series. The Prancing Horse brand also displayed its HY-KERS laboratory vehicle at the Shanghai World Expo (in the Italian Pavilion) and gave the 599 GTO its world premiere at the Beijing Auto Show.
Other initiatives include a scholarship programme for students from the Automotive Engineering faculty of Tsinghua University. Lucky undergrads got a stint at the Politecnico di Milano and scored internships at Ferrari’s factory in Maranello. The programme will continue in 2011, financed by proceeds from the special one-off 599 GTB with antique Ge Kin porcelain design from the Song dynasty.
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buying ferrari is like buying vegetables in china.. lol
it show that the rich ppl in china also increasing..
china really a big market for car automobil.
not just automobile mate… it’s everything :)
just imagine for beijing… they have around 18million citizen…if 0.01% can afford a Ferrari… that’ 1800….and its just Beijing…not mentioning Shanghai/ Shenzhen and other major cities.
ferrari have a good investment at china.
Mercury should try sold their cars here(China)1st before close shop.. :)
so
beside sex
exclusivity sells
i think they should do mao ze-dong’s version of ferrari
and call it 458 Mao
or 599 caucescu edition (CE)
the one with guns on the sides
they’ll shut up slower cars hogging the right lane
what were u thinking?
the guns are for shooting people on the head?
jezzzz
they both never shoot people
sell the cars to romania
and china
or phomn phen
China drive on the left so the left lane.
Nice woh… hv chinese word for the rev meter…?!
Takutnya.
What happened to Hugh Grant’s car? Can anyone share the details with us?
They are many rich peoples who can afford Ferrari in China.
I am just about 2 hours driving from Shang Hai, my neighbour drive new Ferrari Italia 458, Panamera, Merc CG1, Passat CC.
They drive all these luxurious cars as a daily transport.
Camry and Accord is too common here.
I believe their wealth is well distributed.
their wealth is well distributed?
are u kidding me??
do u really believe all 1.3 billions chinese there at least able to afford camry/accord?
hahaha..
its only a small percentage being rich…many still rely on public transport and many still leave at area without many basic needs.
Look at their public transport?It is so efficient.
Come to my place, it is very small city like Ipoh.
How many Ferrari or Porsche can u c there?
what “amount of ferrari or porsche in ipoh” have to do with ur ealier statement which is ”
I believe their wealth is well distributed.”?
The sultan of Brunei has thousands of these sports car, you can youtube the video, so, according to your logic, brunei has the best public transport in the world?
Get a grip!the society there doesnt treat the poor well!!!!well distributed wealth?a paradox of pleanty is all there is!!
so much money, so little cars in china ~!
so much money so little cars in china !!
China will be the next superpower in the world. They will create new world economic order never seen before . Not only it will become world factory but also world biggest market.
The next 5 years will be very exciting as we watch how this country will produce better cars than the japs and koreans.
it is already the super power now. who do not afraid of China now?
for this time of boom, let’s hope it can really hold the power greater and longer~
if not the history might happen again like 100 years ago which the invasion of the Eight Power Allied Forces on September 7, 1901. The 8 countries were Britain, the United States, France, Germany, Japan, Russia, Austria and Italy.
during that time, China was being slaughtered like fat meat~! and mostly the chinese who are now living in south east asia are spread out that period ……
its been 100 years now, the drangon wake up again~
so folks, be prepared and learn chinese language now ! much useful than u learn japs or koreans~~
Napoleon Bonaparte once said of China, “Let her sleep, for when she wakes, she will shake the world.”
Nice rpm meter ferrari have for China,
perhaps it can be install for malaysian model too, mayb with, Bahasa Malaysia, Chinese, Tamil or any other language
Try visiting China or Hong Kong, you will see MB S500, maseratis, cayennes, and other expensive cars all around the city.. economy cars are like so rare there..
saw one MB S600 at sarawak last month i visit there! plat # 8…wtf!!
There’s an S65 AMG in Sandakan.
I thought all the people in Sabah Sarawak still stay on top of tree?
dont forget the koreans
and until now…we still dont know how they become rich..all their business many are secret…
what’s with the RPM dial???
does it REALLY need to be done that way?