Nasim kicked off the 2011 new car launch calendar today with the market introduction of its Peugeot 308 CC, the first of four new models the company is planning to unveil here this year.

As mentioned previously, the 2+2 arrives here in THP 156 form, with the 156 hp and 240 Nm Prince twin-scroll turbo, direct injection 1.6 litre block at the heart of things, working with a six-speed automatic transmission with Tiptronic and a sport mode. Performance figures include a 212 kph top speed and a 0-100 kph sprint time of 9.8 secs.

The good news is that the pricing is well below that of the indicative one from last week – the 308 CC rolls in at RM186,888, on-the-road with insurance. Two body colour choices are available, these being Pearl White (with contrasting Integral Vintage leather for the interior) and Mocha Brown (with what is a very exotic sounding Luxury Grey Lama leather interior).

Exterior-wise, while the Pug family face is pretty evident upon first glance, the CC features a steeper-sloped front windscreen and a more distinctive sports bumper to help differentiate it from its other 308 siblings. Elsewhere, there’s dynamic directional xenon headlamps with automatic height adjustment and washers, LED rear lights, 18-inch alloy wheels (with 225/40 series tyres) and a twin rear diffuser as part of the exterior parcel.

For the interior, there’s plenty of leather about, with seating, steering wheel and even the dashboard getting the cowhide treatment. Features include dual zone air-conditioning, electric front seats (with memory functionality for the driver’s seat), cruise control, instrument dials with white backgrounds and a retractable high resolution 7-inch 16:9 LCD screen.

For entertainment (as if the car isn’t enough already), there’s a CD player/MP3 head unit with Bluetooth connectivity, partnered to a JBL Hi-Fi audio system replete with 10 speakers and a 240 watt amplifier. As for the two-piece electrically retractable hard-top roof, this one folds up and down within 20 seconds; boot space volume is 465 litres with the top up, and 266 litres with the roof folded.

As is the usual, a host of three-letter acronyms abound here: ESP, ABS, EBD, EBA, DSC and Anti-Skid Regulation (ASR), surely enough TLAs to convince. Meanwhile, passive safety kit in the 5-Star Euro NCAP-rated vehicle includes a rear roll-over protection system – comprised of active extendable aluminum roll-over protection bars that pop up within 20-miliseconds in the event of a roll-over – as well as six airbags, which include the world’s first side head airbags, housed in the seat and deployed laterally from the head restraint.

If you’d like to get a closer look at this topless act, then the Nasim roadshow – which runs from tomorrow to Sunday – at Bangsar Shopping Centre is surely the place to do so.

Live gallery of launch photos after the jump.

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