Perodua unveiled at a Chinese New Year media luncheon this week that its next car – likely to be the Myvi replacement that we’ve been sighting lately – could very well carry a higher price tag thanks to higher import costs, but will also have new features. One such new feature is speculated to be a larger engine like the one in the 1.5 litre Perodua Alza.
According to Perodua managing director Datuk Aminar Rashid Salleh, a stronger Yen to Ringgit exchange rate has affected the price of components from Japan. Perodua however knows that it is in a segment that is price-sensitive and will try to keep its cars affordable for the common people.
While a lot of Perodua parts have been localized, there are still some components that are imported from Japan. The Perodua Myvi currently has a local content of 80%, and the latest Perodua Alza has the highest localization rate so far of nearly 90% local content.
I am guessing the price point of the various top of the line Myvis especially the ones with the larger 1.5 litre engines will definitely move upwards, but the baseline and medium line models should remain largely about the same price as the current Myvi perhaps with a RM1,000 to RM1,500 price difference. The new car should be launched this year.