The last say: Ferrari gives its 2011 F1 car final name change – from F150 to F150th Italia, now it’s the 150° Italia

Ah, nothing like a little, ahem, friendly tiff to bring out the best in people. The Ford dispute with Ferrari over the latter’s naming of its 2011 F1 car – in which the boys that make the F-150 said Maranello was taking things a bit too far in naming its racer the F150 – was supposed to have been resolved when Ferrari changed the name of its vehicle.

So, you’d think it was all over when the F150 became the F150th Italia, which the blue oval thought was okay and which brought the whole matter to rest. The prancing horse lads, however, have come up with what is the final say (and presumably, some virtual digits – and I don’t mean numbers – aimed at a particular direction as well).

The Ferrari 2011 F1 car will now be known as the Ferrari 150° Italia, with the F dropped and the “th” replaced with a symbol that’s the Italian equivalent of the suffix. Ferrari stated the change with a very nicely worded posting on its website.

“In order to avoid the slightest risk of anyone confusing a Formula 1 car with a pick-up truck, for their part, the men from Maranello have decided that the car will lose the F that precedes the number 150 and which stands for Ferrari, as it has done on numerous occasions when it’s come to giving a car a code name, be it for the race track or the road,” the posting stated.

“It appears that this could have caused so much confusion in the minds of the consumer across the Pond that, at the same time as losing the F, the name will be completely Italianised, replacing the English “th” with the equivalent Italian symbol,” it continued.

“Therefore the name will now read as the Ferrari 150° Italia, which should make it clear even to the thickest of people that the name of the car is a tribute to the anniversary of the unification of our country. Let’s hope the matter is now definitely closed and that we can concentrate on other matters, namely ensuring that our car that already seems to be pretty good out of the box, becomes a real winner,” it concluded.

Well, yes, so there it is. Certainly, the whole thing is definitely a pickup compared to what transpired at the beginning. Sorry, couldn’t resist that.

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