Here’s a novel way to keep your customers happy, especially if they’re waiting for their new ride to arrive and it’s taking way longer than expected. Over in the UK, Hyundai has come up with a rather interesting plan, one that sees customers waiting for their new ix35 (the Tucson over here) to arrive to get an ix35 in the meantime.
Confusing? Not, once the details become clear. Seems that demand for the ix35 has been unprecedented, not only across Europe but also worldwide, resulting in supply not being able to meet demand, especially so in the case of the 2.0 litre diesel derivative.
So, in what is a unique approach, the UK office has come up with this: 200 of its longest waiting customers who have booked the 2.0 diesel SUVs will be offered a 1.7 litre diesel ix35, of which there is ready stock of. They purchase the manual 1.7, use it until their original 2.0 order arrives, at which point they trade-in the two-wheel drive 1.7 for the same price they paid for it, paying only the difference in the price of the 1.7 and 2.0 diesel versions.
The no-cost implications offer, which runs till the end of the month, also sees Hyundai giving the customer £300 to cover the costs incurred for arranging finance and insurance on two cars instead of one. The company is currently looking at the feasibility of rolling out this offer to other customers.
It’s a great deal for the UK ix35 buyer, so guess that’s one for them then. Don’t expect to be seeing something like this happening here from any car company, certainly not on this scale, if ever.
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What is I decided to stay with the 1.7 and dump the 2.0?
Then I suppose you just tell them you don’t want the 2.0, and would like to keep the 1.7, since you’ve already paid for it in full anyway. With the long waiting list on the 2.0, someone will be definitely happy that you’ve cancelled your order.
well, i think, from marketing standpoint, they will bump up sales for this model and for hyundai, as a whole. looks good on paper too, as more of their cars enter the market sooner. once you trade-in, it goes to the 2nd hand car market already instead of coming back to hyundai.
somebody tell me whether my analysis is correct or not.
Not entirely true, as the cars can be kept as courtesy cars for customers who sent in their cars for major repairs. Courtesy cars are common in Europe/US, unlike our Bolehland! Altho sales is good, but if the customers opted for a trade in, then the “losses” have to be absorbed by Hyundai/dealer. Anyway, can only envy the folks there, if only similar program can be introduced here as I heard people waited for 6 months before Sime Darby delivers the Tucson/Ix35 to the customers.
That’s because cars are slot cheaper there because of low or no tax. And wert service they earn much more everytime you do your servicing. Here in boleh land people can’t even come to terms with paying good money for good service. They automatically run to the nearest cherry tree once warranty ends an while they think servicing costs are cheaper they sometimes get ripped off by paying for brand new discounted parts prices and getting recond parts without knowing it.
The first batch of ix35 in M’sia was rather limited in numbers. When arriving at the showroom, there was 1 unit which was already booked but still on display. The salesman said the units were snapped up so fast they have problem getting any show units that time and have to wait a few months for the nextbatch to be imported in. Note… imported in… not to customers hand yet.
The customer ended up buying a CRV.
Yes Hyundai knows this kind of thing is happening that’s why they are trying to avoid these diverted sales. The ix35 is good futuristic looking with good specs and all but when a guy wants a car, the wants it the fast.
By the way… is the new Sportage coming to M’sia? No word at all…
the theory sounds.
so lucky la them… sigh
if the 1.7 variant goes back to hyundai, it would have depreciated, wouldn’t it? anyway, pretty good stuff. clever move.
Hyundai would just clean it up and sell it as pre-registered units.
They have been waiting for their ix35 for as long as 5 months…
http://www.whatcar.com/car-news/long-wait-over-for-hyundai-customers-/256010
In Malaysia, the waiting list is longer…6 months
This car really looks good in flesh…Anyway, so generous of them
Yay and we get stupid hybrids
Auto Dunia, a subsidiary of Tan Chong, used to be the Audi dealer and to promote the brand, they offered to buy a used Audi for the same price that the owner paid for, subject to the owner ordering a new Audi.
I thought that was quite innovative, but cost TC a lot of money.., because somehow the brand did not really take off. Now it’s a different story with Audi.
Good move, I believe Hyundai might have seen a lot of order cancellation due to too long waiting period.
For this case, they still have 50-50 chance.
If customer keep the 1.7, they would have sell additional slow moving stock. If they don’t, they still can take it back and use for others purpose.
then the second hand 1.7 ix35 will hand over to the proud malaysian owner….hahahaa
considered 2 cars sold for every customer..then can claim higher sales #?