On April 18, the new Volkswagen Beetle will be officially unveiled, with its debut staged over three continents and with a marketing alliance tie-up with MTV in tow – Veedub will launch the car as a world premiere in Shanghai, with MTV’s VJ guest hosting an exclusive MTV Sound System, followed by stage events in New York and Berlin.

Appearing at the event in New York will be The Black Eyed Peas, performing numbers from their latest album The Beginning as well their existing hits at Terminal 5, and in Berlin (E-Werk) the MTV World Stage Party will be headlined by Belgian duo 2manydjs performing a DJ set.

The World Stage in New York City will be the most widely distributed World Stage event to date and highlights of both events will be available online, streamed live; highlights from the show will be broadcast later on MTV channels around the world.

“The Beetle is an icon of the automotive world, just like MTV is an icon of the music world. In the context of this marketing alliance, we are taking the new Volkswagen directly to our customers and fans of the Volkswagen brand – and we are doing it globally,” said VW’s director of marketing for the Group and for Brand Passenger Cars, Luca de Meo.

Ah yes, the 21st Century Beetle, which is what the fuss is actually about. Well, nothing has been revealed officially about it, save VW saying that the exterior reinterprets the silhouette of the famous Beetle and combines stylistic elements borrowed from the original, merged with the latest technology. Which is saying a lot, but nothing – guess we’ll wait for April 18!