Peugeot roars – top-selling European brand locally in Q1

Peugeot roars – top-selling European brand locally in Q1

Peugeot has achieved a defining moment in its local history by claiming the top spot in first quarter sales among the European makes in the country. In the period ending March 31, Nasim sold 1,538 Pugs, which made for a whopping 167% jump from the 576 units sold in the same timeframe last year.

Those Q1 numbers were enough to give ze French lion a leading market share of 26% among the European brands in the market, according to the latest figures released by the Malaysian Automotive Association (MAA).

It’s a milestone for the marque in Malaysia, said SM Nasarudin SM Nasimuddin, Nasim’s CEO, who added that the volume recorded by the company in Q1 keeps it well in line with it achieving its annual sales target of 7,000 units. The company is set to launch two more models this year, which will obviously help push things along nicely.

Peugeot roars – top-selling European brand locally in Q1

Specifics then. The most popular Pug in the first three months of the year was the 308, with 588 units sold (compared to 458 in the same period in 2010). amounting to 38% of total sales. Meanwhile, the 207 sedan sold 537 units, accounting for 35% of sales, with another 15% provided by the 3008, with 237 units.

The company is optimistic about the future, says its chief operating officer Datuk Samson Anand George, who adds that the remainder of 2011 will see further expansion of the brand’s presence – Nasim is set to introduce five new sales and service outlets to bring its network size to 23 nationwide.

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Anthony Lim

Anthony Lim believes that nothing is better than a good smoke and a car with character, with good handling aspects being top of the prize heap. Having spent more than a decade and a half with an English tabloid daily never being able to grasp the meaning of brevity or being succinct, he wags his tail furiously at the idea of waffling - in greater detail - about cars and all their intrinsic peculiarities here.

 

Comments

  • qwerty on Apr 22, 2011 at 12:59 am

    thanks to naza for making peugeot affordable in this country. after sales service have to improve as well.

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  • wanna sell even more? Bring in the 508 and the RCZ at a reasonable price!

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  • shawal on Apr 22, 2011 at 1:57 am

    Its no surprise…..after all…. it is d cheapest european marque u cn get ur hands on…

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  • VW_fans on Apr 22, 2011 at 2:13 am

    After sales service is the most important, plus service centres must be convenient to buyers!

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    • M'sian buyer on Apr 22, 2011 at 2:53 am

      Couldn’t agree more than this…. no point just sell sell sell then leave the buyer to locate service centers.

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      • laluan sehala on Apr 23, 2011 at 11:17 pm

        the buyer can use their website (inclusive of map and phone numbers) to find the service centres. they have also listed them in the service book. so, there is no difficulty locating service centres.

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    • mamakman on Apr 22, 2011 at 8:02 am

      If after sales service is that important, my advice don’t buy Peugeot. Nasim is famous for cheap price not service. Furthermore, after you buy you will get sleepless night. Build quality wise…. You will find out yourself one day and the one day would not be too long away!
      Peugeot is a bloody good car, handling, design, engine, feature… but they just end up with the wrong hand i guess!!!

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      • I agreed…the car with this price is good
        But i won’t buy from Naza ….very bad image when ppl talk about after sale service

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      • OMG! a non naza salesman!

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      • the sales show opposite…that mean one thing after sale service has improve and people start buying.. Malaysian has bad habit when sending car to service center that is not book early and aspect fast service without queuing plus want cheap or free service

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    • Actually most service centres provided by manufacturers not good in m’sia, i’ve had arguments with c&c benz b4, auto bavaria mechanic returned my car with a dent once, directional change my dash under warranty but scrwed my wiring, naza changed my fuel float under warranty but left my interior dirty of oil stains, fiat once took my coupe for a so called test drive of 80km and finishef half tank and all i wanted was an oil change..had so much bad experience..after about a yr i normally sent my car to trusty workshops..

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  • Gavin on Apr 22, 2011 at 3:02 am

    Good on naza for not going with the rebadge way

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  • jalan54 on Apr 22, 2011 at 3:44 am

    I saw the improvement in Naza nowadays, not just for the sake of selling cars and not providing any good services to their customers like those days. Keep it up Naza, peugeot might be my next choice.

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  • owika on Apr 22, 2011 at 7:31 am

    Wow…best selling car…but I can’t see this brand at US especially at Arizona

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    • anti-first on Apr 22, 2011 at 10:16 am

      if you’re lucky, you can find some older models such 406 coupe and 605 in NJ, NY or DC area.

      here’s as to why the US won’t take Peugeots anytime soon (or ever!)

      http://www.peugeot.com/regions/en/popUp_pays/carte_usa.htm

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  • No mention about the 5008, and its sales volume, so the balance amount (approx 176 cars ) would be split between the 5008 and 407 ?

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  • Alan Wong on Apr 22, 2011 at 7:57 am

    Spare Parts got to go cheap as well… No point selling a cheap European car and then later, get slashed with expensive spare parts…

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    • they can do that either
      1. produce in malaysia – not that cheap, not that high
      2. produce in thailand – not that cheap, not that high
      3. produce in china – cheap
      4. produce in europe – pricey
      5. imitation product, produce anywhere – cheap

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  • maaajeeedaaa on Apr 22, 2011 at 8:19 am

    hehehehe…for me the less sales of a car (either eurpean or not) is always the better option to buy as long as it has good after sales, good looks and of course top handling performance….Take Mazda 3, fiesta….for example…..c’mon, u don’t want to look stereotype right…kalu seribu orang dah pakai 308 turbo, tak best aaaa…no varieties babe. same thing that happen to dugong, civic, mybeee, or even persona……their aftersales becoming sucks…

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    • because last time we (pug’s owner) have same mentality as you too. don’t want to be stereotype. but after a while it become best selling european car in malaysia.

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    • mana ada orang bisnes tak nak untung banyak bro…. dan perniagaab peugeot bukan untak anda sorang je…… komen lah ikut lojik bukan untuk syok sendiri…

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    • Mancini on Apr 22, 2011 at 9:52 am

      agree, alang alang dah stereotype baik pakai viva jer. pakai vios n honda pun masih stereotype

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    • BeemerFreak on Apr 22, 2011 at 10:24 am

      For him the best is buy a Mitsuoka, no body within 10km of you will drive one

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    • Critique on Apr 22, 2011 at 10:37 am

      Well, I’ll refrain from saying the brand of my car (to avoid being taken as as an overzealous supporter) but the service center I patronize maintains their high standard (IMHO) even with high volume.

      Was impressed that they even took the time to personally address the issues I had even on such a hectic day. Sorry, I didn’t count the cars that came in on that day but I was there to observe the volume.

      Point to Ponder : If a popular car like the 308 is in the market long enough, won’t it become common after a while? That said, it still is a great looking car ! :)

      Cheers :)

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    • thats there are very high super luxury car available eg Ferrari, lambo, etc…that i can confirm very less people buy

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  • I see 308s a lot.. but almost never see 207 sedans… is it popular outside Klang Valley?

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    • yup, so far i only notice one 207 sedan in Penang here..

      for me, the 308 and 3008 look great, but the 207 sedan is so ugly with the butt.. and the interior is refer 206, it is a fake all new 207.. =P

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      • Unforgiven on Apr 22, 2011 at 12:07 pm

        308 Turbo is a very fast car… 2.0 NA will need to move a side…

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    • Mazlo on Apr 22, 2011 at 6:31 pm

      308 has been selling for some time before the 207 appeared. so, it is natural for you to see more 308. it will take some time before you start seeing the 207 en mass. actually i am seeing quite alot of them already these days. try jalan tun razak after work.

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    • lolololololololololol on Apr 24, 2011 at 7:09 pm

      Pug 207 sedan’s name is something wrong, so call it 206 plus sedan, because it’s a restored 206. I think Nasim is making a 206 restoration program (restore 206, stretch with a classic trunk, and rename it 207), so no real 207s is sold in Malaysia.

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      • retro on Apr 25, 2011 at 12:26 am

        gosh if you have no idea, perhaps you should ask around first instead of saying something that makes you look totally uninformed. and there is nothing wrong in the 207 name. please do some homework before commenting blindly.

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      • of course there’s no pug 207 anywhere else around da world. Not even in france bcoz it is a new name for da model produced here @ naza plant in Gurun. Yes..da whole world knows that it is a stretched version of 206…why make a big fuss??? Proton did with Gen2 to produce persona…da same thing what toyota did to yaris to give birth to vios. It’s all about ideas dude!!!

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        • Laughter on Mar 22, 2012 at 9:57 pm

          actually the 207 sedan exists as a legitimate peugeot model in many countries which have a preference for a sedan.

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  • BeemerFreak on Apr 22, 2011 at 9:32 am

    What will be the 2 new models launching…… Hmmmmmmmmmmm

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    • 508 please. and 2.0 HDi if possible. hhahhaha (in your dream). need to find replacement for my persona.

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  • longjaafar on Apr 22, 2011 at 9:55 am

    The 308 turbo is value for money. The engine is a 156bhp with 240nm of torque (same as the mini cooper).Blue tooth, panoramic roof (with motorised roof blind), 17inch alloys (including spare tyre), are all there.

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  • anti-first on Apr 22, 2011 at 10:05 am

    nasim, you want to increase the stats?

    simple.

    1. customer service.
    you need buck up on how your personnel attend to customer issues during servicing / warranty claims. be professional. more often than not, customers are left clueless with no follow-ups. and you guys should make total oils the standard oil used in your SCs.

    2. empathize, empathize, empathize.
    as you should already know, peugeot owners are a discerning lot and has emotional attachment to their cars regardless of model (unless it’s a lemon). this should apply the moment a customer send the car for servicing and until the car is delivered back to the customer.

    nasim, understand that this is no ordinary marque like kia, honda or toyota, it’s a peugeot.

    you get this two issues sorted, you’ll make us customers (and the Sochaux boys) happy campers!

    looking forward for a resurgent invasion of Le Lion in Malaysia!

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    • Mazlo on Apr 22, 2011 at 1:39 pm

      anti-first,

      very well said! hope they are looking in and take notes… and work on it. afterall, these measures can only strengthen the brand even more.

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    • c’est vrai

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  • The only European brand in m’sia with competitive price against japs….good works! If VW can do this in next 1 or 2 yrs I’ll definitely add 1 in my garage… and hope it will be more affordable conti m’sia….

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    • race_fan on Apr 22, 2011 at 12:00 pm

      you add 1 to your garage, while i’m add another one garage for all my cars :D LOL

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  • Dez Auto on Apr 22, 2011 at 10:45 am

    Enjoy it while you can, VW will take this spot with their CKD cars.

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    • Mazlo on Apr 22, 2011 at 5:22 pm

      pretty sure they relish the limelight now. but it is hard to predict what you said… afterall, vw is not fantastic when it comes to aftersales too.

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    • laluan sehala on Apr 23, 2011 at 11:39 pm

      it will be interesting to see how the battle hots up. i’ll bet the other europeans are not going to take it sitting down. today it may be peugeotat top spot. one day, it could be vw… but then, nobody knows the future right? and nobody knows the cards up each car brand’s sleeve right? perhaps, vw could be waiting a very long time for the top spot. pretty sure too that peugeot will do all they can to maintain that spot.

      already there has been a rash of fake complaints levelled at peugeot for everything under the sun. and if this is not seen as the competitors being rshaken and attled, nothing else proves it better.

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    • Dynomite! on Apr 23, 2011 at 11:41 pm

      btw, vw’s aftersales can’t be considered saintly either… just that their owners are smarter not to air vw’s dirty laundry in public.

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  • rulered on Apr 22, 2011 at 11:32 am

    Aftersales service should be as good or better than the sales.

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  • blue ocean on Apr 22, 2011 at 11:54 am

    wow.. job well done to NAZA!

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  • i’ve test drive the 308 turbo. yeap its a good car with excellent package. my choice peugeot list 308 turbo, 3008 & 5008.

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  • inline 6 on Apr 22, 2011 at 3:07 pm

    good good~

    so with this become more on the road, the 2nd hand price won’t be that bad~~ !!

    i wan to let go my 2009 308T, anyone?

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  • redboy on Apr 22, 2011 at 4:02 pm

    Dont understand why support AP King. Even though consumer is suffered due to them. Just dont understand.

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    • Mazlo on Apr 22, 2011 at 5:16 pm

      you need to update your info about ap and ap kings and the business environment today. that’s why you don’t understand or should i say, do not want to understand.

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    • dude, you’re not very smart, aren’t you.. People are buying Pugs at a good price.. If you can find decent new Renaults, VWs, Citroens or Fiat at a good price, then by all means.. which part of ‘Peugeot good price’ can’t you understand. Well, after sales is of course another issue hahah.. except 207 sedan, I think all available models in the country are decent.

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    • Ordinary Joe on Apr 23, 2011 at 9:28 am

      AP is one thing. Not the best of systems, but securing the biz from principal big names like what Naza has secured isn’t actually a no brainer as some think it may be. And at least they’ve also diversified into all sorts of other businesses, not just cars and bikes. Not like some others who get such opportunity and just want to make a quick buck…

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  • what abt 308 turbo fuel consumption?? they said ok but my friend told me its really suck!! RM100 only for 2days driving in city…..

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    • azlan on Apr 22, 2011 at 11:59 pm

      Even the 308 CC worst FC (Using Petronas 95Xtra) is 400Km / full tank , and that is like 1 week if u just drive around KL

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      • cutepuggy on Apr 23, 2011 at 8:10 am

        207cc only manage to give 230km/ full tank ( 50litres ) when it comes to town driving ( Seremban )…but,if i drive it on the highway,it gives around 500km…….so,blame the traffic lights,too much stops,stop here,stop there

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    • Rayzel on Apr 24, 2011 at 2:40 pm

      I fill up rm100 on my 308 and can last for one week doing city driving… How big the city ur fern is driving huh?

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  • ia2010 on Apr 22, 2011 at 7:49 pm

    what’s with the ugly butt~?

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  • Shiro on Apr 22, 2011 at 8:41 pm

    Tested both 308 turbo and Golf TSI with similar spec, notice the PUG is not responsive as the VW during acceleration. Wonder is it turbo problem with the test unit at Naza Automall.
    Any comment??

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    • azlan on Apr 22, 2011 at 11:59 pm

      Golf has more power I believe

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      • Mazlo on Apr 23, 2011 at 10:43 pm

        i think you can read the spec sheet azlan… just trade in your 308cc if you prefer the eos.

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    • Mazlo on Apr 23, 2011 at 10:53 pm

      i tested both the golf and the 308turbo today at glenmarie. honestly, you can only feel a difference on the open road. in the city, the 308 is way more comfortable (bigger and better seats and even the interior is better designed and looks more modern) and is at least much more spacious than the german car. the thing is, very little separate the cars in terms of performance in the city. the german is hard… to the point of harsh and crashes over bumps while the 308 is being a peugeot that can only handle with the aplomb that it is expected to.

      i’ll put it this way. the golf is fine if you can live with the hard, harsh ride and tiny interior that only has a perception of quality. the flipside is, it will reward you better at the limit but 90% of your driving time, you are not driving at the limit. so, why compromise for the 90%? think about it. i have and this is my opinion.

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  • islandinthesun on Apr 24, 2011 at 10:58 pm

    My friend had a terrible day today – after a weekend in the east coast, the 308’s battery went flat. Pretty strange for a new car. Got that jumpstarted. The car was bought recently – and I was told that the engine had to be replaced due to oil leak only a few weeks after getting the keys (under warranty fortunately, but no less annoying and sad given that this is a newly bought car!).

    I am not trying to berate the car, but this is a dear friend for which I have a lot of sympathy so I have no choice but say these things. Now all of you can come back and say this is one in a thousand or million case, but I dont care, damage has been done, time wrecked and money wasted because of this.

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    • well, you could also have cooked up that story very conveniently. thanks anyway.

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  • islandinthesun on Apr 25, 2011 at 2:00 pm

    No I am not cooking up anything – unfortunately there is no way of me showing that I am not. Maybe it is the car itself, maybe it is becos it is locally assembled, I dont know, but someone needs to come upfront to either own up or refute this, before things get worse. To eliminate any biasness, no, I dont drive a national car and I dont have anything against continental, korean or japanese cars. BTW it is the turbo version.

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  • jehan on Apr 25, 2011 at 3:30 pm

    pug 207 with body kit is super cool… u can see it at mudah.com.my

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  • very rare n weird case….hv u done a thorough investigation on this case…i wonder if yur unlucky frend was driving his/her 308 with the handbrake on all da way back from da east coast…or perhaps driving in low gears from for hours…then i pity da car more

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  • I know so many stories about Honda and Toyota. But I also know that when you sell more cars and you sell to more type of customers, you do come across strange stories. One Honda just stopped on the road due to microprocessor failure, as there was some short circuit. We cannot blame Honda or anyone. This is pure accident. Same can happen with a BMW or Mercedes too. As an overview, Peugeot cars are well built and there are no general complaints world wide. Same goes for other European marks.

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  • Feels like the 90’s when citroen zx was vry popular, hope naza maintains its momentum and bring maintainance and parts cost lower.

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