Nissan has announced a new, wide-ranging, six-year business plan that will accelerate the company’s growth across new markets and segments. Called “Nissan Power 88,” the plan is for fiscal years 2011 to 2016 and is effective immediately.
Why 88? No, it’s not for the same reasons number 8 is loved by the Chinese community, but it’s the company’s targets. Nissan is focusing on overall customer experience and elevating its brand power and sales power. By the end of fiscal year 2016, the carmaker aims to achieve a global market share of 8% and increase its corporate operating profit to a sustainable 8%, hence 88.
To achieve this, Nissan’s plans to deliver, on average, an all-new vehicle every six weeks for six years. This ambitious target will boost the company’s global portfolio to 66 vehicles covering 92% of all markets and segments. Nissan and alliance partner Renault is betting big on electric, and the emphasis on sustainable mobility will continue in this period, encompassing zero-emission vehicles and low-emission tech under the Pure Drive banner.
Alongside that, there will be a “Mobility for all” campaign targeted at high growth emerging markets, featuring dedicated new cars and light commercial vehicles (LCVs) developed for entry-level segments. Speaking of LCVs, Nissan points out that the selection of the NV200 as New York City’s “Taxi of Tomorrow” illustrates the company’s momentum in the segment. By 2016, Nissan wants to be the world’s leading LCV manufacturer.
On the other end of the scale, the Infiniti premium brand is targeted to grow from its 2010 sales level of 150,000 vehicles to 10% of the global market share among luxury brand segments, which would equate to around 500,000 vehicles at current levels. The brand will be present in more than 70 markets with a product range of at least 10 vehicles in the Nissan Power 88 roadmap.
Sounds very ambitious, but the man at the helm is confident of success. “Nissan Power 88 is a demanding business plan, but our company has a proven track record of achieving challenging objectives,” said Carlos Ghosn, President, CEO and the man who turned Nissan around. Exciting times ahead!
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Are you SURE?
Over here still see old Sentra….
Tan Chong, please bring in more NEW Nissan models!
how bout sending Infiniti badge cars to our shore??
i thought only Dany Bahar has crazy ideas, now Nissan too!!! Up to 66 models line up within 6 years
would that means the existing models depreciate even more every 6 weeks? @.@
singapore don’t have navara… u surely aren’t in singapore… i fact singapore don’t have navara… give me why singapore don’t have navara…
There is no market for double-cab truck in Singapore. They prefer small cars.
What about Phau Chu Kang ? He drive a lorry ?
in bolehland, it will take many many years before this will materialise :-)
Well, when the new nissan sunny available to malaysia market ? And think should be 1.5 L or 1.6 L ? Hope is in B-segment. Of Course should be fuel efficient, LED lights ,i-vtc? abs, plus cost-effiective.
That’s great..but don’t make ugly cars..do it like koreans..pls
Sadly,
Nissan Malaysia can only change new model every 16 years.
Look at the N16 Nissan Sentra from year 2001. They are still selling lah….
-best for P1 to piggy back their plans if possible.
-great plan from underdog player…come on nissan-renault..clap clap.
New nissan GTR every 6 month..that would be awesome..haha
this is extreamly ambitious
does that mean a new car buyer will see his car obselete within few months or a year?
Worst strategy that i’ve every seen. Spreading bullets hoping that market will take up. Its nonsense. Nokia did that, and failed miserably. Audi is heading that direction, so is Beemer… sad really.
i strictly believe in a good strong brand and focus on continuous improvement of an iconic car. kinda like how bmw has done it previously with the 3 and 5 series, and merc with the C and E class.
note the middle range as the best market to be in. Nissan/Renault is doomed. Give them till 2014 before they realize operational cost is skyrocketing and the 8% operating profit goal will nose dive to -8%
Worst strategy? This strategy is why DoYoDa so successful nowadays. NoGia is coming back, coz all the competitors r basically noGia’s licensee now. :)
the nissan sunny looks cool! Bring it on to challenge the Altis/Civic/Elentra :)
if it is carlos ghosn, it will be done .
Toyota will drop……………..
A: “hey what do you think about the new nissan 1?”
B: “good car, but the new nissan 2 is coming out next month”
A: “great, I’ll consider it”
1 month later,
A: “hey B, you think I should get the nissan 2?”
B: “wait for nissan C which will be out in about a month’s time…”
and it goes on and on…
Six weeks sounds like a logistics and management nightmare. I think their schedule will lean more towards the “six months” end of that range. Tan Chong, better prepare, you’re going to have a lot of work on your hands to make these float.
actually the 88 is not because of chinese philosophy, but more to do towards the number 88 being linked to yakuza, like the crazy 88 as featured in the movie kill bill.
if u noticed that , some japanese yakuzas have their number plate as 88 and im sure this is seen as a “radical” plane
Contrary to what people thinks, car companies launch a lot of new models every now and then, just that some of these models are for niche markets and specific country, even commercial ones, it’s not available here so it’s not so noticiable to an average Joe in Malaysia. There are a global company so for them there are always activities throughout the world.
6 weeks means about 8.5 new models a year so it’s highly achievable.
There are exceptions of course, like Lotus who take decades to launch a new model, until recently.
One new model every 6 weeks means different segments car and not same model globally. I think this will be good for Nissan. Nissan will always be in the news and we will see more Nissan Models in Paul Tan’s site as well
I hope Nissan can change a bit the Front Grille Design. Mostly all look bad for normal end user type Selphy.. haiz… Only Sport version is nice such asc GTR or Z.
every 6weeks are not difficult to achieve since facelift also can be new model…. not forgetting special editions from Impul, Nismo or even R-trim, Z-trim, GT, Highwaystar, and the list can go on…
eg.:
wk1 Sentra Nismo
wk7 Navara Impul
wk14 Teana Nismo
wk21 Latio Impul
wk27 Serena Impul
wk34 March(brand new)
wk41 X-Trail GT
wk47 Sentra/Latio(brand new)
wk1 NV200(brand new)
and goes on…
Maybe the models including Proton’s badge JV products.
oh very good news to TC, the 88 cars will last until year 3030 for their business.
this is Nissan Worldwide (exclude Nissan Malaysia). Malaysian would be more happy to see if TC launch Nissan 8 models a year.
All will got problems, similar to sylphy…
Example:
W1 – Nissan Sunny
W7 – Nissan Sunny Sport Edition (Add on skirting)
W14 – Nissan Sunny Impul (New skirting design with different Interior color)
W21 – Nissan Sunny Limited Edition (Special color with limited quantity)
W27 – Nissan Sunny Executive Edition (Leather seat and new multimedia player)
W34 – Nissan Sunny Second Edition (Change interior color, new front and rear lamp design)
W41 – Nissan Sunny Impul Second Edition (New skirting design, change interior color, new front and rear lamp design)
W47 – Nissan Sunny Special Edition (New body color, singal light with LED, new fog lamp design)
W1 next year – Nissan Sunny FL (change interior color, signal light and rear lamp LED light)
Hopefully not this way……
what so hard?… take sentra, change fog lamp, then name it sentrok here,… then change side mirror then name it sentrik in thai…. then change bumper and name it sensen in singapore… you can make it more than 66 in a year!
How about the never ending story of the C22 VAN!
Get in new Nissan Serena C26, I want to buy one.
Not totally all new 66 new models, it has included some facelifts model and also some new models ro replace current model which isn’t good in sales and popularity. BTW not every model is available in all countries, certain countries will get certain models, so no problem at all for them to do the marketing and strategy planning.