Have you been to Castrol’s Instant Protection Roadshow? If you haven’t, head on to One Utama next week from the 11th to 14th August 2011 and experience the World’s first Giant Augmented Reality Monster.
Castrol is using Augmented Reality technology to highlight the instant protection Castrol Magnatec offers against start up engine wear. This is the last roadshow for you to catch the ‘famous’ monster, as the Instant Protection Roadshow has already been north and south of the peninsular to Penang and Johor.
The Instant Protection Roadshow incorporates Augmented Reality technology to showcase the instant protection that Castrol Magnatec offers against start up engine wear, and addresses the topic in a fun and interactive manner.
The campaign highlights the point that the problem of engine wear, which is caused by friction, happens mostly during start up – conventional oils drain to the bottom of the sump when the engine is off, and that up to 75% of engine wear happens while your engine is warming up. That’s where an oil like Castrol Magnatec comes in, offering a ready layer of protection with its Intelligent Molecules that cling like magnets to vital engine parts at all times.
The campaign also incorporates Augmented Reality technology in an interactive online game contest via Facebook, not surprisingly called the Castrol Magnatec Augmented Reality Monster game. Become a fan of Castrol Malaysia by clicking on the “LIKE” Castrol Malaysia button and play the game where you will stand a chance to win a holiday to Hong Kong Disneyland and other fantastic prizes like the all new iPad 2 and Castrol Magnatec products. Hurry before the game ends mid this month!
Why there are sleeveless sexy girls in this puasa month? If TV advert was banned because of this, I suggest PT also ‘banned” these girls.
i think those photos are old ones.
if i’m not mistaken, Facebook has a policy where you cannot force people to like your page to join a contest. How come companies are still doing it?
if the oil always stick to the engine parts, what happens when it’s dirty?
when we do oil change, the dirty oil still sticks to the “vital engine parts”..
that isn’t good for the “vital engine parts” right?