Honda Brio to be sold in Indonesia from next year

Honda Brio to be sold in Indonesia from next year

According to reports, Honda is set to introduce its Brio subcompact in Indonesia next year. The hatchback will be imported from Thailand, where it is built.

Honda has been anticipating sales of the Brio in Thailand to reach the 40,000 mark in the first year, following its official launch in March and market debut in May. However, due to parts shortages as a result of the March 11 Japan earthquake, the figure fell short of 1,000 units through the end of June, the reports add.

With output now returning to normal, the company has decided to start moving the Brio into neighbouring markets, beginning with Indonesia in 2012. It is expected to be priced at a similar level to that in Thailand, and the aim is to move several thousand units in the first 12 months, though the reports did not specify the exact number.

The company is also slated to launch the Brio in India at the end of October, but the model there will feature limited specifications to keep its cost low. When the Brio sedan that’s apparently in the works joins the lineup in 2013, expect that to go into these markets as well.

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Anthony Lim

Anthony Lim believes that nothing is better than a good smoke and a car with character, with good handling aspects being top of the prize heap. Having spent more than a decade and a half with an English tabloid daily never being able to grasp the meaning of brevity or being succinct, he wags his tail furiously at the idea of waffling - in greater detail - about cars and all their intrinsic peculiarities here.

 

Comments

  • I wonder how much it will cost if it were to be sold here..

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  • I hate XXXX on Sep 06, 2011 at 2:36 pm

    The Brio will cannibalize Jazz in Indonesia!!!

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  • donadoni on Sep 06, 2011 at 2:56 pm

    bring it here with reasonably price then we talk.

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  • I have seen it with my own eyes, and honestly feel that this Brio is terrible. Cheap plasticky interior, milo tin body and ugly steel rim (basic model).

    But the public will definitely lap it up even if it sells for RM65k.

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  • nabill on Sep 06, 2011 at 3:06 pm

    and it will have an ‘ update campaign’ in no time !

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  • Unforgiven on Sep 06, 2011 at 3:10 pm

    Do you think Perodua will allow this car to come and sell it at the same price segment?

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  • turbo go go go on Sep 06, 2011 at 3:22 pm

    they will sell rm80000 and ppl will buy like no tomorrow

    honda all the way!!!!

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  • sam witwicky on Sep 06, 2011 at 6:31 pm

    where is kia picanto?

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  • Leonardo on Sep 07, 2011 at 10:48 am

    Without the badge it looks like a Mazda!

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