Frankfurt: Maserati joins super SUV race with a Kubang!

Frankfurt: Maserati joins super SUV race with a Kubang!
UPDATE: Live gallery from Frankfurt added

Remember the Maserati Kubang concept of 2003? It has surfaced again at the Frankfurt show that starts today, and marks the Trident’s entry into the sport luxury SUV segment.

Maserati argues that today’s SUVs don’t offer the kind of “uplifting driving pleasure and luxury atmosphere” found in high-end sports and luxury cars, and they want to address this with the Kubang.

Frankfurt: Maserati joins super SUV race with a Kubang!

Although it’s new territory for the brand, the Fiat owned brand promises that the Kubang preserves the “integrity of Maserati’s DNA”. Why only now? Maserati says that potential synergies with sister brand Jeep (part of the Chrysler Group that’s under Fiat control) is in the plan.

However, the Kubang’s style, engine, suspensions, brakes, handling and performance will all be 100% Maserati. It will come with new Maserati proprietary engines designed in Modena by Paolo Martinelli, but built by Ferrari in Maranello. Martinelli is the Head of Maserati Powertrain Department, and spend nearly 30 years at Ferrari, where he also served as engine chief of the Formula 1 team.

Frankfurt: Maserati joins super SUV race with a Kubang!

We’re guessing that it’s a V8 with great sound, since that’s very much part of Maserati’s DNA. The transmission will be an eight-speed automatic. Gallery after the jump.

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Danny Tan

Danny Tan loves driving as much as he loves a certain herbal meat soup, and sweet engine music as much as drum beats. He has been in the auto industry since 2006, previously filling the pages of two motoring magazines before joining this website. Enjoys detailing the experience more than the technical details.

 

Comments

  • mystvearn on Sep 13, 2011 at 11:55 pm

    berkubang,
    kubang kerian
    kubang pasu

    kubang per lagi :P ?

    Like or Dislike: Thumb up 0 Thumb down 0
  • Maserati berKubang.

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  • kington on Sep 14, 2011 at 12:12 am

    Wow… i still remembered the concept.

    It’s been like almost 10 years.

    The other which is still unseen is Alfa’s version, can’t recall the name.

    Like or Dislike: Thumb up 0 Thumb down 0
  • Keluangman on Sep 14, 2011 at 12:22 am

    Kubang? Haha perfect name for SUV…ber-KUBANG lah ko….

    Like or Dislike: Thumb up 0 Thumb down 0
    • gemini on Sep 15, 2011 at 5:23 pm

      yeah, perfect for all those cronies yang berkubang dlm $$$$$$………..

      Like or Dislike: Thumb up 0 Thumb down 1
  • Alpha on Sep 14, 2011 at 12:37 am

    I love the designs!!The Maserati’s front end fits perfectly with the whole body of the car.Garang-er than even the latest Cayenne~

    Like or Dislike: Thumb up 0 Thumb down 0
  • aimantakkisah on Sep 14, 2011 at 1:16 am

    Kubang ?? mari berKubang !! hahaha….

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  • asgard on Sep 14, 2011 at 1:34 am

    kubang means swimming in lake, river or swamp
    still ok to me, unlike kia “rondo” that mean “widowed” in javanese , no wonder it not popular in indonesia and malaysia

    Like or Dislike: Thumb up 0 Thumb down 0
  • msbr91 on Sep 14, 2011 at 2:22 am

    Great.. Looks better than cayenne.. Wonder why does the triple ‘lubang’ at the side of the car doesn’t look like other maserati cars? Anyway Maserati should change the name of its suv…

    Like or Dislike: Thumb up 0 Thumb down 0
  • syaikhamri on Sep 14, 2011 at 3:34 am

    Alfa’s version is called Alfa Romeo Kamal.. :-)

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  • syaikhamri on Sep 14, 2011 at 3:36 am

    Alfa’s version is called Alfa Romeo Kamal .. ;-)

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  • The name sucks, nice design though

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  • Bujang Lapuk on Sep 14, 2011 at 7:00 am

    Something tells me it’s gonna sell in Malaysia. Can’t imagine what it is.

    Like or Dislike: Thumb up 0 Thumb down 0
  • Leonardo on Sep 14, 2011 at 8:39 am

    Probably competing with Porche Cayenne. Nice styling but funny name for us SE Asians!

    Like or Dislike: Thumb up 0 Thumb down 0
  • kyoshooo on Sep 14, 2011 at 8:41 am

    not nice…look alike Audi Q7

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  • fazzurri on Sep 14, 2011 at 8:55 am

    Maserati Kubang owner 1st pickup line: Hey ladies, wanna berkubang with me in my Maserati?

    Where is Maserati? No comment from him yet??

    Like or Dislike: Thumb up 0 Thumb down 0
  • banglong on Sep 14, 2011 at 8:58 am

    adess…hari tu citroen Tubik. ni maseratti Kubang la pulop.

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  • Macam Nissan Murano.

    Like or Dislike: Thumb up 1 Thumb down 0
  • insperut on Sep 14, 2011 at 9:30 am

    nice…
    tubik, kubang,… next is kota bharu… :D

    Like or Dislike: Thumb up 0 Thumb down 0
  • jay8393 on Sep 14, 2011 at 10:00 am

    Finally, after so many years, the Kubang is now here!

    Like or Dislike: Thumb up 0 Thumb down 0
  • Fluid on Sep 14, 2011 at 10:24 am

    Mari kubang dalam lubang dekat subang…

    Like or Dislike: Thumb up 0 Thumb down 0
  • Kubang Kerbau…..baik nama maserati Subang….subang airport :P…kalau bahasa kelantan kubang maknanya mess your room….mantap…

    Like or Dislike: Thumb up 0 Thumb down 0
  • taboogen on Sep 14, 2011 at 11:22 am

    hahaha
    meh naik keter kubang aku… kelakar lah

    Like or Dislike: Thumb up 0 Thumb down 0
  • Black Dog on Sep 14, 2011 at 12:23 pm

    This Kubang really looks good. I love it!

    The driving pleasure & luxury they’re talking about is this vehicle can speed and grunt like a Ferrari and luxurious like a Rolls Royce?

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  • nicely designed SUV with an awful name….can’t they think of anything better? they must have limited vocabulary

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  • MyItikSerati berKubang

    who in hell did give the names in maserati? haih…didnt know of google existance eh? do some homework lah

    Like or Dislike: Thumb up 0 Thumb down 0
  • Jom pi Kubang pasu naik Maserati Kubang buaya…..hahahahahahahaha lepas tu kereta tu berkubang dalam lobang ,….

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  • Ana rasa Che Det and his minister son will be the first person to buy this because he is an MP of Kubang Pasu. So,…Rakyat bole tengok che det naik kereta Maserati Kubang ke Kubang pasu instead of Porch Pak Pedir marah(Panemerra)

    Like or Dislike: Thumb up 0 Thumb down 0
  • BMW POWER FOREVER on Sep 14, 2011 at 3:36 pm

    do we need another suv seriously?

    Like or Dislike: Thumb up 0 Thumb down 0
  • what is d problem about the name?
    this is not a Malaysian built car but production of an established Italian maker
    of course it won’t think of our language..
    maybe an ‘Waja’ or etc. (no offense to owner) also not a proper word in some other language who knows?

    Like or Dislike: Thumb up 0 Thumb down 0
 

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