Honda has given its Brio hatchback its Indian debut – the car was officially introduced two days ago, and enters the country’s most popular vehicle segment looking to chip away the dominance held by the likes of the Maruti Suzuki Swift and Hyundai’s i10.
Reports state that the 1.2 litre Brio will be priced between US$8,040 (RM25,635) and US$10,381 (RM33,100) in showrooms in New Delhi. Honda Siel Cars said that the competitive price has been achieved through efforts to control costs, maximising production efficiencies and minimising the impact of currency fluctuations, primarily through parts localisation.
The company says it sources 80% of the Brio’s parts locally, with an aim of increasing it to 90%, adding that Brio parts are already being exported from India to Thailand, where the model made its global debut in November last year, and its production debut in March; the company also provides Indian-sourced parts for the City and Jazz models it assembles in Thailand. The Brio is set to be sold in Indonesia next year.
Honda also said that it is mulling the possibility of exporting the Brio to neighboring countries like Bangladesh, Bhutan and Nepal in the near future, though it had no immediate plans to bring out a diesel version of the compact for the Indian market.