Peugeot 4008 – French Mitsu ASX, with the lion badge

Peugeot 4008 – French Mitsu ASX, with the lion badge

Remember last week’s post on the Citroen C4 Aircross? That French take on the Mitsubishi ASX is part of a collaboration between Mitsubishi and PSA Peugeot Citroen, where the former provides its models for the French to restyle and sell under their own brands. Such an arrangement is also in place for Mitsubishi’s i-MiEV electric car and Outlander SUV. This is “Peugeot’s ASX”, named 4008.

Like the Citroen C4 Aircross, the 4008 wears distinct Peugeot styling. But this isn’t the “big mouth” look of 308 era, but the sleeker look of the 508, which was first previewed by the SR1 showcar from Geneva 2010. Present are the floating grille, feline design of the lamp units and three red claws in the rear lamps.

Peugeot 4008 – French Mitsu ASX, with the lion badge

The off roader image is emphasised by a vertical grille design and the inclusion of sill protectors and wheel arch protection trim. The almost-horizontal bonnet grooves and the ASX style line – which extends to the rear wing where it descends again crossing the lamp – are distinctive features.

Petrol engine options include a 116 hp/152 Nm 1.6L (5-speed manual) and a 2.0L engine with 150 hp and 198 Nm. The latter can be had with a CVT, from Mitsubishi. The diesels will be more popular, and there are two choices – 1.6L HDi FAP with 112 hp/ 270-280 Nm with overboost, or a 1.8L HDi FAP with 150 hp and 300 Nm. The diesels will be mated to a six-speed manual.

The 4008 will debut at the 2012 Geneva Motor Show, and will go on sale from Q2 2012. Do you prefer the looks of this, the Citroen C4 Aircross or the original Mitsubishi ASX?

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Danny Tan

Danny Tan loves driving as much as he loves a certain herbal meat soup, and sweet engine music as much as drum beats. He has been in the auto industry since 2006, previously filling the pages of two motoring magazines before joining this website. Enjoys detailing the experience more than the technical details.

 

Comments

  • Alpha on Oct 05, 2011 at 7:05 pm

    Hey,it actually looks quite good.The look is 100% conti as opposed to ASX’s JDM sexiness~

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  • rebadge!!! rebadge!!!!

    wait….not really…..just sharing platform like cayenne and Q7….

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    • kebodohan manusial on Oct 05, 2011 at 7:42 pm

      for P1 fansboy, who cares? its still a rebadge!

      infact their P1 do a better rebadge with a better handling to their Inspira rather than just comestic

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      • do u know how many changed their absorber and bushing due to nyek nyek sound?

        lol

        better handling than the maker of Lancer Evo X? lol..

        brothers accs shop also can change suspension and downsize the rim and claim better handling.

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  • lost78 on Oct 05, 2011 at 7:12 pm

    this citroen looks better!

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  • fadzil on Oct 05, 2011 at 7:24 pm

    walla.. this is way better than ASX in term of looks dept. hope nasim can bring this in vry soon!

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  • skiborne on Oct 05, 2011 at 7:28 pm

    soooooooo nice

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  • Mozilla Chrome on Oct 05, 2011 at 8:16 pm

    This looks the best between the three IMO..

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  • demio121 on Oct 05, 2011 at 9:05 pm

    the 4008 look so much better than the other 2. i prefer the 2 french more than the original. Hope the interior get a french flair too.

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  • Those diesels are soo torquey…..we only got the asthmatic petrol for our ASX

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  • Masked Ryder on Oct 05, 2011 at 9:17 pm

    Wow ! More & more mfg need Japanese input for their product, Hyundai, KIA, Citroen, Peugeot, Proton.
    Strangely so call world no 4 car producer can even come out with their own reliable engine & Europe top mfg can’t even come out with their own SUV.

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    • cut cost maximize profit. R&D is so expensive. it”s cheaper to do collaboration and maybe faster too. 2 heads is better than 1

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  • I have to confess, this car look good even better then the Ori….With this “re-design” baru lah boleh pakai the tag line…”Smart people get it”

    I don’t mind getting it eventhough it is a re-badge unlike the “other” car….segan sikit ;-)

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  • whatever it is, the original ASX looks the worst out of the three.

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  • Jimmy on Oct 05, 2011 at 10:25 pm

    Front: Mitsu ASX wins.
    Rear: P55%, ASX45%.

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  • Jimmy on Oct 05, 2011 at 10:27 pm

    Front and rear: new Sportage beats them flat.

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  • newspring on Oct 05, 2011 at 11:12 pm

    Japanese engineering and reliability with French beauty – Perfect!

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  • transformer on Oct 05, 2011 at 11:15 pm

    Pugs looks nicer than ASX…. ASX looks quite rough… unfinished…
    this Pugs should opt Citroen C4 Aircross wheels…. should be a nice combo.. hope theo has some free time doing photochop this…. (but i know he is quite busy writing article in auto mags…)

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  • Leseid Obrut on Oct 05, 2011 at 11:28 pm

    this pug looks a whole lot better than the car it is based on…though the rear looks rather tame compared to the front…any chance naza might bring this in? =D

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  • Mel_z on Oct 05, 2011 at 11:37 pm

    I wonder if the french parliament and the people will bash peugeot just like those proton basher……hmmmm…

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    • hahaha i like your cynicism…

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    • MoFaz on Oct 06, 2011 at 4:50 pm

      Peugeot-Citreon made much bigger profits than Airbus. of coz the parliament won’t dare to kutuk2 & bash… They made €1.134 billion in 2010, compared to Airbus €553 million.
      people would still buy the car, no matter rebadged or not. that’s why P2 profit is high, they get to sell more cars while spending very little for development.

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  • teelim on Oct 06, 2011 at 12:05 am

    looks better than the ASX in my opinion.

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  • Damn.. I’ll choose this for sure.. simply because it looks really good and the SC is close to my house..

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  • BMW POWER FOREVER on Oct 06, 2011 at 2:26 am

    citroen for me

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  • altariz on Oct 06, 2011 at 3:07 am

    just wait for proton re-badge…sure cheaper

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  • swoosh3553 on Oct 06, 2011 at 7:27 am

    Man, yummy! This anytime over the ASX. Pugs are churning out “dastardly” equipment-packed models…. just tht the pricing here is a factor to think-over very carefully…

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  • Ash Menon on Oct 06, 2011 at 7:43 am

    “That French take on the Mitsubishi ASX is part of a collaboration between Mitsubishi and PSA Peugeot Citroen, where the latter provides its models for the French to restyle and sell under their own brands”

    Danny, I think you mean the “former” ?

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  • nissan fan on Oct 06, 2011 at 8:22 am

    Memang bergaya…baru ler nama kereta

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  • Petrol engine options include a 116 hp/152 Nm 1.6L (5-speed manual) and a 2.0L engine with 150 hp and 198 Nm? What happen to Pug’s 160 bhp 240Nm ?
    If they plug the same prince turbo engine into the new 508, am sure they will do the same for this model. i don think they will opt CVT’s , very noisy la.

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  • dondon on Oct 06, 2011 at 8:55 am

    no matter how much u bash protong, their followers still worship it…

    and one more thing, i drove inspira recently and i dont feel like i drove a protong…

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  • lchan on Oct 06, 2011 at 9:05 am

    what la peugeot…cant even just purchase the chassis alone. Have to purchase their shitty engines too.

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  • ASX Owner on Oct 06, 2011 at 9:07 am

    As an ASX owner, I’d like to say that the ASX is the genuine and better-looking vehicle than the Citroen or the Peugeot… but the Pug beats both of them paws down. Man…

    Another Lancer GT episode then. My friend got the GT and when the Inspira came out much cheaper and with better suspension and handling, and tropicalised CVVT transmission, he was quite disheartened. Until he traded-in the GT for the Inspira.

    Maybe the ASX can get a good trade-in price when the Pug comes in.

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  • Proton Basher ZZzzZZzz on Oct 06, 2011 at 9:21 am

    waaa.. peugeot and citroen also going backward by rebadging mitsubishi????

    where all the proton basher? hehe..

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  • muzaforte on Oct 06, 2011 at 9:54 am

    Proton should follow the french…..platform sharing instead of Rebadge. Mitsu should allow Proton make changes to the front and rear end of Persona. I have a feeling that Proton is gonna rebadge ASX…………………..the ASX is btutel & raw design the french perfected it as u guys pointed out…..french girls are sexy but Japanese girls are wild ……ehemm no ofence to Japanese girls

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  • areos on Oct 06, 2011 at 10:22 am

    Hope P1 will rebadge this one.

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  • lion meoww on Oct 06, 2011 at 10:25 am

    lagi cantik dari 3008.

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  • DewaSemut on Oct 06, 2011 at 11:02 am

    Way better than the original ASX, hopefully Peugeot will load it with the safety and fancy gagdets like the current models like HUD n stuff…

    PLSSS NASIM… bring it to our shore plsss… and price it way lower than the original ASX… sure quite a number of people would be tempted to own one. Hopefully I will own a Pug one day to continue my late father’s tradition… he is a big fan of Peugeot!

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  • mama syeri on Oct 06, 2011 at 11:23 am

    waaa…when cheese meet shushi…macammana dia punya rasa ehhh…

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  • shoon on Oct 06, 2011 at 11:40 am

    superb. looks totally different from the ASX. if it’s not mentioned that it’s of the same platform, lots of people will not even have a clue i bet.
    german, french and italian aesthetical taste (although subjective) is definitely superior to japs

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  • Supertram on Oct 06, 2011 at 11:43 am

    Way better looking then the ASX , but does this mean Peugot got no “corporate” design ques? all their cars now doesnt look “identical” to each other , which is a good thing imo..

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  • loveit on Oct 06, 2011 at 12:01 pm

    this look much well and clean designed then even the original !

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  • Finally, a sensible fusion between French and Japanese. Better than any SUVs currently sold in the market. There is a Chinese sayings that said: the blue colouration is extracted from the indigo plant but it is bluer than the plant itself, which means the new coming from the old is better than the old. (????????). I think the phrase describes well for this 4008.

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  • Lim Kopi on Oct 06, 2011 at 1:56 pm

    HONDA CRV … Prepare for a challenging time ahead !!

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  • roadrunner on Oct 06, 2011 at 3:53 pm

    handsome SUV

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  • tikus on Oct 06, 2011 at 6:56 pm

    What happen with Prince engine?? difference frame difference mounting?

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  • loveit on Oct 07, 2011 at 12:10 pm

    would it be priced the same as the japs counterpart if it coming in bolehland? bet the price won’t be the same though..

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    • K-Man on Oct 14, 2011 at 4:49 pm

      interesting question. with peugeot prices being very close to the japanese segment competitors these days, it is highly likely that even if there were a price difference, it would be minimal. peugeots these days are priced well to compete with very high specifications.

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