Click to enlarge.

Finally arriving on our shores, the Peugeot 508 sedan is – Nasim is set to launch the much anticipated Pug in Malaysia later this month.

The 508 we’ll be getting is arriving in just a single drivetrain form – that with a 1.6 litre turbocharged Prince engine, with the usual 156 hp and 240 Nm for numbers, mated to a six-speed auto tranny. No, there’s no 2.2 HDi FAP diesel, as intoxicatingly inviting as that one sounds.

The complete equipment level that’s available on the model hasn’t been disclosed, but the kit list will include quad-zone air conditioning, premium leather, a colour heads-up display (HUD) and an adaptive high beam system connected to directional bi-Xenon headlamps.


Click to enlarge.

Additionally, the car will come with paddle shifters and a 10-speaker JBL hi-fi system with a 500 watt surround sound amplifier, replete with Arkamys audio processing. No indicative pricing as of yet too, so we’ll just have to wait for the cheery news.

The launch coincides with yet another milestone recently recorded by Nasim. As at end September 30, Pug sales surpassed the 4,000 mark in Malaysia for the first time. “As at end-Sept, we have sold over 4,000 units, which is a new record for the Peugeot brand in Malaysia. This is double our sales in the same period in 2010, and surpasses our all-time record of 3,773 units in 2009,” said Nasim CEO SM Nasarudin SM Nasimuddin.

“The all-new 508 will further increase our sales volume this year. This premium luxury sedan will be targeted at executives and professionals that want a car with class, character and panache,” he added.