Next Bike Sdn Bhd, official distributor for Ducati in Malaysia, has been given the honour of launching Ducati’s latest model for the Asian market. The unveiling will happen on 20 October.
In the meantime, they have set up a “Ducati Sneak Peek Box” placed outside the Lot 10 Mall on Jalan Bukit Bintang, KL. As its name suggests, members of the public can take peeks at the new model placed inside the box.
“The new Monster is expected to further contribute to the growth of Ducati in Malaysia, this year alone the company has grown its sales volume by 100% where we expect to retail more than 200 units of Ducati. The introduction of Ducati Diavel in December 2010 had significantly increase our market share as we enter new market segments and with this new Monster, we expect to further capture more market share within the naked bike category,” said Naza Group Joint Executive Chairman, Datuk Wira SM Faisal Tan Sri SM Nasimuddin.
It’s more than just the box. Lot 10 is also hosting the Ducati Brand Experience Roadshow from now till 23 October. On show are Ducati bikes and merchandise. Visitors can also purchase MotoGP tickets (Malaysian GP happens on 23 October) from the Sepang Circuit booth at the roadshow. Next Bike says that roadshow visitors can earn themselves an opportunity to party with Valentino Rossi at the “Monster Party”.