Nasim has launched its latest Peugeot centre in the country, with the opening of Peugeot Blue Box Kota Kinabalu earlier today – the event also saw the unveiling of the Peugeot 508 in Sabah. Peugeot Blue Box Kota Kinabalu comprises of a showroom at the 1Borneo Hypermall and a 2S dealership for after-sales services in Kolombong.

In June this year, Nasim appointed Angkatan Hebat Motor as its sole dealership in Sabah. Angkatan Hebat Motor is a unit of Angkatan Hebat, the fleet management services provider to the Sabah state government, and is also a dealer for several commercial and passenger vehicle brands.

As part of Nasim’s agreement with Angkatan Hebat Motor, the latter will look into expanding its Peugeot network to a few other cities in Sabah from next year onwards. Once these dealerships are in place, Nasim is confident of achieving its target of a 2 to 3% market share of the passenger car market in Sabah.

“With the launch of the Peugeot Blue Box Kota Kinabalu, we are confident the all-new 508 will be a success in the Sabah market,” said Nasim COO Datuk Samson Anand George. “Peugeot Blue Box Kota Kinabalu is part of an expansion drive by Nasim to ensure the Peugeot brand has representation in all the major markets in the country,” he added.