Mitsubishi Motors has announced it will start production and sales of the ASX (also known as Outlander Sport) in Indonesia. This will happen in the first half of MMC’s fiscal year 2012. FY 2011 for MMC ends on 31 March this year, so assembly will start anytime from April to September. The compact crossover will be put together at P.T. Krama Yudha Ratu Motor Factory (KRM), MMC’s consigned assembler in Indonesia.
“Introduction of the Outlander Sport is going be the beginning of a new history for both KTB (P.T. Krama Yudha Tiga Berlian Motors, MMC’s exclusive distributor for Indonesia) and MMC,” MMC President Osamu Masuko said in Jakarta.
This move is part of MMC’s effort to concentrate resources on emerging markets, a major pillar of its JUMP 2013 mid-term business plan announced in January 2011. The fast growing ASEAN region is high priority.
For Malaysia, MMC announced in September 2011 that it is working on a strategic collaboration with Proton that will see the latter produce engines for MMC. The scope also includes consignment production of Mitsubishi vehicles at Proton’s Tanjung Malim plant, and sharing of components between MMC’s Mirage and Proton’s upcoming “Global Small Car”.
At that time, the ASX was said to be one of the models for CKD, but it looks like Indonesia has got that job now. Of course, the Proton-MMC collaboration was done before the national carmaker had a new owner in DRB-Hicom. Will working with MMC fit in with DRB’s plans for Proton, or not?
The ASX featured in our recent five-fold mega SUV shootout – click here to read that one.