Mitsubishi to produce ASX in Indonesia starting this year

Mitsubishi to produce ASX in Indonesia starting this year

Mitsubishi Motors has announced it will start production and sales of the ASX (also known as Outlander Sport) in Indonesia. This will happen in the first half of MMC’s fiscal year 2012. FY 2011 for MMC ends on 31 March this year, so assembly will start anytime from April to September. The compact crossover will be put together at P.T. Krama Yudha Ratu Motor Factory (KRM), MMC’s consigned assembler in Indonesia.

“Introduction of the Outlander Sport is going be the beginning of a new history for both KTB (P.T. Krama Yudha Tiga Berlian Motors, MMC’s exclusive distributor for Indonesia) and MMC,” MMC President Osamu Masuko said in Jakarta.

This move is part of MMC’s effort to concentrate resources on emerging markets, a major pillar of its JUMP 2013 mid-term business plan announced in January 2011. The fast growing ASEAN region is high priority.

For Malaysia, MMC announced in September 2011 that it is working on a strategic collaboration with Proton that will see the latter produce engines for MMC. The scope also includes consignment production of Mitsubishi vehicles at Proton’s Tanjung Malim plant, and sharing of components between MMC’s Mirage and Proton’s upcoming “Global Small Car”.

At that time, the ASX was said to be one of the models for CKD, but it looks like Indonesia has got that job now. Of course, the Proton-MMC collaboration was done before the national carmaker had a new owner in DRB-Hicom. Will working with MMC fit in with DRB’s plans for Proton, or not?

The ASX featured in our recent five-fold mega SUV shootout – click here to read that one.

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Danny Tan

Danny Tan loves driving as much as he loves a certain herbal meat soup, and sweet engine music as much as drum beats. He has been in the auto industry since 2006, previously filling the pages of two motoring magazines before joining this website. Enjoys detailing the experience more than the technical details.

 

Comments

  • VOLVO FOR LIFE on Jan 26, 2012 at 3:17 am

    y not malaysia?

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    • taboogen on Jan 26, 2012 at 7:42 am

      cheaper mah…. salary of 1 people here can pay 2 or 3 of them there…… if you have a multi million home here in malaysia and i can say 99.99% of it was build by indons

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    • Arrian on Jan 26, 2012 at 9:03 am

      MMC will then ask, why should I choose Malaysia…

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    • azman on Jan 26, 2012 at 9:04 am

      because indonesia is much more bigger market, no AP system, their GDP is 10 times ours (and their population is also 10 times), their middle class numbers equal to the population of 1Mesia… in any given week, look at how many big fishes are produce to court, compare that to here…

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      • but their non lux car price comparable to malaysia even them without NAP….lux car a bit cheaper though

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    • Honestly, I think if it’s to be assembled in Malaysia, Mitsubishi has to re-badge it to Proton logo… the only way to go…

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    • MoFaz on Jan 26, 2012 at 9:48 am

      the same question has been answered so many times before. the easiest answer is the abundance of cheap labour & land in Indonesia. they need thousands of workers. if they open in Malaysia, no Malaysians would want that low income job. factories in Malaysia already filled with Nepalese and Bangladeshis… they won’t face the same problem in Indonesia.

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  • brace urself, NAP/proton bashers is coming.

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  • I wont bother unless it means cheaper price in Malaysia..

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  • Shhhh on Jan 26, 2012 at 8:13 am

    We are losing to neighboring countries especially Thailand n now indonesia.

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    • at least maybe they see malaysia as equal partner that why they share part n trust to design engine for them…well indonesia only place for making those part n engine…..i urge u all make babies at least 5-10 one each yr

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      • well, towards “negara berpendapatan tinggi”, we should focus on providing high profile jobs like mech/electronic engineers. not cheap labors that only know how to assemble.

        same as semiconductor industry in Malaysia. we are interested on IC design. not fab, packaging and testing anymore.

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  • Samad on Jan 26, 2012 at 8:55 am

    Another poor selling Mitsubishi model produced at a place far from the land of the rising sun. Wait a minute, wasn’t it the same case with a certain car called the Proton Saga? Or was it the Proton Inspira?

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  • RedBeanBun on Jan 26, 2012 at 9:10 am

    DRB is having a bad acct book even though they hold so many country’s asset, from the rice to the sugar and now car, its mean to feed their crownies pocket, not a successful building up business…like collaboration with MMC, etc..Do some google and find yourself how much depth they are in…

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    • drb … rice?.. sugar?.. uh uh.

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      • Hello … I’d guess you are just into cars and commenting on blogs like that.

        Kindly read up the business section also …. Rice @ Bernas is owned by the same extremely smart & successful businessman that Malaysia has produced, Syed M*, Sugar @ MSM, Proton, Banks @ Bank Muamalat, MMC, Johor Port, Senai Airport, etc etc the list goes on and on …….

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  • imran on Jan 26, 2012 at 9:11 am

    “MMC announced in September 2011 that it is working on a strategic collaboration with Proton that will see the latter produce engines for MMC”

    what a big surprise!

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  • Indonesia & Thailand doing a good job at wooing investors. They are definitely doing something right over there. Malaysia what say u.

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    • Medusa on Jan 26, 2012 at 12:01 pm

      Cheap labour, of course. Will you, an engineering graduate, accept a RM1,000 salary whilst you can get RM3,000 at least over here?

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      • Halem on Jan 26, 2012 at 5:32 pm

        You are wrong, i know people getting triple the salary compare to what there earn here by working as Expatiate in Indonesia.

        What the point of investing here ? at the end of day investor will be paying higher salary for Indon & Bangla workers as well, might as well they invest in Indonesia or Thailand paying local salary minus accomodation.

        Soon your Engineering Graduate RM 3K will be stagnant for decades while more skillful & investor friendly Indon & Thais getting 50K bahts & 15M rupiah, your newspaper & TV station keeping brainwashing u that your will earn double your salary by 2050 & beyond.

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    • how to woo investor?… make a lots of babies. start tonight!

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  • Sharing of component sound’s good to be true. Mitsubshi and proton are destiny together since forever. am i right?

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  • Hmmmm,…what happend to the MMC-Proton agreement ?? Now Proton is under DRB what next Paul ? Hopefully they will strike a deal with VW to utilise their plant in TM. Proton needs a strong partner that can share expertise and weed out low quality vendors. Proton was under DRB once a upon a time now back to DRB??? When in time DRB cannot do the job Khazanah bail out again it goes round a round like a vicious cycle……….no end. In the end proton die……just like Saab.

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  • nabill on Jan 26, 2012 at 12:43 pm

    It could hv been us bt i tink da DRB acquisition delayed it n mmc couldnt wait…i tink its gonna b temperily in indonesia or thr will b other models assembled in tanjung malim

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  • NORIKO on Jan 26, 2012 at 1:42 pm

    it is because MMC cannot make any profit in malasia

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  • _xXx_ on Jan 26, 2012 at 11:24 pm

    whatever…I am not buying anyway

    it’s so lousily spec’ed

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  • TunMamak on Jan 28, 2012 at 3:37 pm

    Everyone knows Syed M is my anak angkat…..how else he can be successful without my krony powah!!!

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  • May be more Indonesians will be buying the ASX compared to Malaysians as Malaysians perfer cars.

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