Ford will officially kick off the “Global Ford Ranger Challenge” tomorrow (1 February), a unique, worldwide experiential marketing campaign leading up to the launch of the all-new Ford Ranger later this year. The campaign will give Malaysians a chance to put the famous “Built Ford Tough” claim to the ultimate test by taking the new Ranger through tough, real-life challenges.
You can begin submitting ideas for the challenge online tomorrow and five lucky entrants will be selected to get behind the wheel to turn their idea into reality. Not only will these five be the first consumers in Malaysia to test the Ranger T6, the one with the best challenge (as chosen by the public) will drive away with his/her very own new Ranger XLT 2.2L Manual!
Entries can be submitted to www.fordrangerchallenge.com.my or via Facebook. The time frame is from 1 Feb to 15 March, and the finalists will be announced on 31 March. A new Ranger will then be loaned to each of the five finalists, who will carry out their nominated challenge with the help of a professional film crew provided by Ford. Footage will be uploaded to the Global Ford Ranger Challenge website for the public to view and vote.
The winner of the truck will be announced at the launch event of the new Ranger in Malaysia. Additionally, people who vote online will be entered into a lucky draw for a range of prizes. Online voting will happen throughout the month of May.