Nissan uses heavyweight relatives to advertise NV400 van

Nissan uses heavyweight relatives to advertise NV400 van

There have been plenty of novel ways in which vehicles have been advertised – yessiree, from hoardings to mobile means, they’ve been announced and intimated at, even proclaimed loudly.

Over in the UK, Nissan has turned to its heavyweight commercial vehicle relatives to help publicise its new NV400 panel van range to potential business customers – fifteen HGV (heavy goods vehicles) and trailers have been emblazoned with 96-sheet High Dimension truck wraps of the new van under the titles of ‘The New NV400 – Speaks Volumes’ and ‘The New NV400 – We’re Changing the Face of Vans’.

Nissan uses heavyweight relatives to advertise NV400 van

Given that the trucks travel daily up and down 10 of the country’s main motorways, covering around 240,000 km per month, this translates to placing the NV400 in front of an estimated 18 million drivers.

This is the first advertising campaign for the NV400 since its introduction last November, and the focus is very much on the van’s generous load volume and the news that Nissan has a new large panel van up and about.

Nissan uses heavyweight relatives to advertise NV400 van

The much bigger brother to the NV200, which was just introduced here with a Vanette suffix, is available with either front- or rear-wheel drive, with a choice of 100 PS, 125 PS or 150 PS diesel engines driving through a six speed manual or automatic transmission.

With four load lengths, three load heights and four gross vehicle weights to choose from, it speaks volumes about the flexibility with this one, hence the trumping up via the HGV route!

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Anthony Lim

Anthony Lim believes that nothing is better than a good smoke and a car with character, with good handling aspects being top of the prize heap. Having spent more than a decade and a half with an English tabloid daily never being able to grasp the meaning of brevity or being succinct, he wags his tail furiously at the idea of waffling - in greater detail - about cars and all their intrinsic peculiarities here.

 

Comments

  • Nissan NV350 for Asian is testimony how Asian Japanese van makers do not value our life equal to Continentals counterparts:

    http://www.autoguide.com/auto-news/2011/12/nissan-nv350-concept-is-one-big-box-2011-tokyo-motor-show.html

    Driver seat on top of tires architecture is obsolete yet perilous vehicle engineering

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  • asahiyakuza on Feb 21, 2012 at 9:42 am

    always wondering when big van like this and the GMC Savana will be sold in Malaysia…

    Like or Dislike: Thumb up 0 Thumb down 1
  • likehondanotsomuch on Feb 21, 2012 at 8:50 pm

    i thought it will come with NAVARA front.

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  • Hadi75 on Feb 21, 2012 at 9:58 pm

    Will tan chong bring this here????

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  • Hi tech “M.I.L.F.” van!

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  • Jerry on Feb 22, 2012 at 1:02 pm

    Stangely, Nissan’s truck faceplates are more substantial and attractive than the ones on the cars’.

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  • Hillgosh on Feb 28, 2012 at 4:04 pm

    We don’t even have automatic transmission van in Malaysia market!

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  • Hillgosh on Feb 28, 2012 at 4:05 pm

    We don’t even have auto transmission van in Malaysia market.

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