Proton and Yes ‘4G Internet car’ collaboration announced

Proton and Yes ‘4G Internet car’ collaboration announced

The Yes 4G Proton Inspira that was finally unveiled earlier today at Lot 10, Bukit Bintang, may be a one-off example, but you can expect more in the way of Internet connectivity in Protons in the coming future.

At the unveiling ceremony, the national carmaker and Yes also announced a collaboration to offer Malaysia’s first 4G Internet cars, in which high-speed mobile 4G connectivity is set to be a standard feature in future new Proton models.

The first mass market model to offer this feature as standard will be Proton’s soon-to-be launched P3-21A sedan, which will enjoy Yes as a new value-added item – though no mention was made, the device will presumably come in the form of the existing Huddle unit. No word about pricing or other technical details, but these should be answered at point of launch.

Proton and Yes ‘4G Internet car’ collaboration announced
The addition of course will allow Proton cars to tap into the Yes 4G mobile internet network, which currently covers over 65% of the country’s populated areas, with full connectivity across the entire 960 km stretch of the North-South Expressway as well as a large portion of the East-Coast Expressway.

Up to five mobile devices can be connected to the car’s micro-wireless network at any one time, providing high-speed internet access to users. In the future, Proton and Yes aim to enable drivers with smart applications such as remote real-time vehicle diagnostics, security and location-based services that will make the driving experience a safer, more convenient and enjoyable one.

Speaking at the event, Proton MD Datuk Seri Syed Zainal Abidin said the initiative has been designed with the intention of offering Proton customers speed, mobility, convenience and greater productivity while on the road.

“The role of the automobile is diversifying and changing rapidly. It is no longer viewed solely for mobility purposes, but is evolving into an extension of an individual’s social and business circle. A fast wireless 4G connection in the car keeps you connected to this circle, whatever your location may be,” he said.

Proton and Yes ‘4G Internet car’ collaboration announced

“It’s not just about having the car 4G-empowered. We are now working to embed this technology into future Proton models. And this initiative is certainly in-line with our brand promise of being ‘Commited To Be Better, as we are constantly seeking ways to enhance the ownership experience of a Proton car,” he added.

Meanwhile, YTL Communications executive director Datuk Yeoh Seok Hong applauded Proton for having the foresight to provide 4G connectivity to its customers. “In today’s world, high-speed mobile connectivity is just as essential as music players and air conditioning in automobiles. We are very excited to embark on the journey of making this vision a reality with Proton,” Yeoh said.

The one-off special edition Yes 4G internet-enabled Proton Inspira of course marks the strategic collaboration, and it’s the grand prize in an online contest on Facebook, which runs until March 27. Click here to join the contest.

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Anthony Lim

Anthony Lim believes that nothing is better than a good smoke and a car with character, with good handling aspects being top of the prize heap. Having spent more than a decade and a half with an English tabloid daily never being able to grasp the meaning of brevity or being succinct, he wags his tail furiously at the idea of waffling - in greater detail - about cars and all their intrinsic peculiarities here.

 

Comments

  • anti-vios on Feb 22, 2012 at 8:52 pm

    Proton=Commited To Be Better

    Like it!!!!!

    p/s:bukan macam sesetengah orang..tau kutuk aje….

    Like or Dislike: Thumb up 0 Thumb down 0
    • anti-proton on Feb 22, 2012 at 9:03 pm

      giler babi la proton

      Like or Dislike: Thumb up 0 Thumb down 0
    • MoFaz on Feb 23, 2012 at 3:50 pm

      After seriously thinking about it and supporting it, I realise, what a crap deal this is. One can buy a Yes 4G dongle for RM100 and that also includes 60 days service. So what is all the hype about?

      Like or Dislike: Thumb up 0 Thumb down 0
  • wong ah yat on Feb 22, 2012 at 9:09 pm

    letak ipad kat dash board, tak kena tahan polis ke? macam manalah pandu kereta dan main facebook? kena langgar, terkena kaca-kaca ipadlah… susah claim insurance…

    Like or Dislike: Thumb up 0 Thumb down 0
    • sarawakiana on Feb 22, 2012 at 9:21 pm

      Not for the driver….

      Like or Dislike: Thumb up 0 Thumb down 0
    • arapaima9 on Feb 22, 2012 at 9:38 pm

      also not to be used during driving…
      good job proton…

      Like or Dislike: Thumb up 0 Thumb down 0
    • AZZam on Feb 22, 2012 at 10:08 pm

      itu untuk pelancaran je bro..ade sbijik je kat msia nh..utk spe yg menang ptandingn YESA tu je..apekehe la ko nh~..pape pn.. ko ade??hahahahah=p

      Like or Dislike: Thumb up 1 Thumb down 0
  • sarawakiana on Feb 22, 2012 at 9:20 pm

    Great Job

    Like or Dislike: Thumb up 0 Thumb down 0
  • Donkey Kong on Feb 22, 2012 at 10:02 pm

    I don’t know for sure, but I think those iPads might attract thieves..

    Like or Dislike: Thumb up 0 Thumb down 0
  • good job proton

    Like or Dislike: Thumb up 0 Thumb down 0
  • Dare we hope for telemetry features, the likes offered by BMW iDrive or whatever it’s named in Proton cars ?

    Like or Dislike: Thumb up 0 Thumb down 0
  • Jeyan on Feb 22, 2012 at 10:29 pm

    hmm … Why do i feel there’s gonna be a whole lot more Accidents due to this ? and would the 4G service be free ? or is there a monthly subscription ?

    To the Guys at Proton, Instead of putting 4G in your cars, how bout having the car built in with Touch N’ Go which is more useful for the everyday driver.

    Like or Dislike: Thumb up 0 Thumb down 0
    • luffykewl on Feb 22, 2012 at 11:36 pm

      built in Touch and Go aaa.. then how to take out and use it?
      i see.. u mean, built in smart tag thingy device.. my bad my bad..

      Like or Dislike: Thumb up 0 Thumb down 0
    • its called smart tag dude. heheh

      Like or Dislike: Thumb up 0 Thumb down 0
    • Built in TnG…

      wondering how you can reload it later…

      Like or Dislike: Thumb up 0 Thumb down 0
      • oligopoli on Feb 23, 2012 at 4:34 pm

        ram the car into petronas station la so the cashier can put the reader onto the car (or inside) hahah

        Like or Dislike: Thumb up 0 Thumb down 0
    • Jeyan on Feb 23, 2012 at 4:28 pm

      Aiyak … haha … yeah, Smart Tag Device … was loss of words after reading the article :P

      Like or Dislike: Thumb up 0 Thumb down 0
  • I hope Perodua fit Myvi with a 27Inch iMac and Yes…. lagi best, lagi besar!

    Like or Dislike: Thumb up 0 Thumb down 0
  • RadzLee on Feb 22, 2012 at 10:57 pm

    omg this is so cool… i din expect proton hv this kind of strategy up its sleeve. hope theyll offer this feature in the coming persona-r. btw the inspira looks so cool with that bodykit, rims, colour (minus the YES decals) and chrome exhaust tip

    Like or Dislike: Thumb up 0 Thumb down 0
  • hushhere on Feb 22, 2012 at 11:02 pm

    nice joint-campaign

    Like or Dislike: Thumb up 0 Thumb down 0
  • Dr Mamak on Feb 22, 2012 at 11:05 pm

    Who wants a hairy ipad?

    Like or Dislike: Thumb up 0 Thumb down 0
  • Alvin on Feb 23, 2012 at 12:09 am

    Dulu polis cakap ada LCD/TV dalam kete tak boleh sebab bahaya. Skrg ni Proton buat LCD + Internet tetiba boleh pulak? :) Malaysia BOLEH!

    Like or Dislike: Thumb up 0 Thumb down 0
  • quottro on Feb 23, 2012 at 12:20 am

    the question would be…

    why?

    why are moving wifi with 4 wheels?

    Like or Dislike: Thumb up 1 Thumb down 0
    • deftones on Feb 23, 2012 at 4:39 am

      alamak bro, you dont want wifi, you can get normal inspira any time..proton give extra features also complain..

      Like or Dislike: Thumb up 0 Thumb down 0
    • The question is…why not? :D

      Like or Dislike: Thumb up 0 Thumb down 0
    • tokmoh on Feb 24, 2012 at 6:37 pm

      BMW iDrive can read Twitter and Facebook: “Fuyoo, BMW mar… German very gooding, technology advanced blablabla”

      http://reviews.cnet.com/8301-13746_7-20090053-48/latest-bmw-app-reads-twitter-facebook-status-out-loud/

      Proton intro wifi in Inspira: “Power window also cannot fix, wanna add wifi. So danger, attract thief, my dream Lambo so expensive cuz of Proton, tax tax, kroni kroni, AP AP, blablabla”

      *ancient alien guy* Malaysians.

      Like or Dislike: Thumb up 0 Thumb down 0
  • Mic Tee on Feb 23, 2012 at 12:31 am

    Good concept..but YES 4G is freaking expensive to use, couple cents for per mb. If the business model is like other broadband then it’s worth to have this kinda service.

    Like or Dislike: Thumb up 0 Thumb down 0
  • Donkey Kong on Feb 23, 2012 at 2:31 am

    YTL is smart. This is their strategy for ensuring that their multi-billion ringgit WiMAX infrastructure doesn’t go irrelevant and obsolete right away once 4G LTE comes out in 2013. With a large installed base of Yes Protons, they’ll have a steady customer base with a low churn rate. Oh and I bet they’re giving kickbacks to Proton for helping them flog a dead technology, too.

    Like or Dislike: Thumb up 0 Thumb down 0
    • oligopoli on Feb 23, 2012 at 4:36 pm

      we don’t actually know if they actually paid proton some money , do we?

      Like or Dislike: Thumb up 0 Thumb down 0
  • drMpower on Feb 23, 2012 at 7:38 am

    two three years back i was screaming about proton need someone to design the … i dont know what u call that one…the iDrive thing?
    get one system exclusive for proton cars. back then maybe people say it wasnt justified to spend so much on what seems to many, programming and display.
    but now almost everyone competing globally got that system. ford got their Sync, iDrive for BMW, merc got theirs. and for p3-21A to atleast snatch a chance to be considered globally, they need to offer what the others got.

    i know the modus operandi is cheap sells but value for money sells more. now i dont know whether they are working on electronics.

    electronic hand brakes, lane assist,thermo tronic or that temperature thing – a bit too old but nevermind for engineering sake, four wheel drive, power distribution, park assist, seat massage?

    well yes for majority of malaysians what matter most is a car and cheap. but to compete globally…u need these stuffs

    Like or Dislike: Thumb up 0 Thumb down 0
  • driver on Feb 23, 2012 at 8:02 am

    It’s going to make the already dangerous roads in Malaysia even more dangerous, unless there is a function that disables the 4G from working while the car is in motion.

    Sure you say it’s only for passangers to use etc etc.. do you think drivers have that discipline to keep their hands and eyes away from a connected ipad/smartphone?

    Some things just don’t mix, ie internet access + ipod + car = dangerous roads.

    Like or Dislike: Thumb up 0 Thumb down 0
  • apexg2 on Feb 23, 2012 at 8:17 am

    This Yes 4G should make monthly unlimited package…RM50 per month then people will use..

    later, people dun have to go to mamak, just seat beside inspira…hahahaha!make it free wifi…sharing is caring..haha!

    Like or Dislike: Thumb up 0 Thumb down 0
  • mokkf on Feb 23, 2012 at 8:30 am

    I don’t know about u, cause I always keep my GPS away from the car to avoid those watchful eyes. With four unit so visible enuf….. I don’t want to risk it la. Even with breakproof glass/ high tech alarm….

    Like or Dislike: Thumb up 0 Thumb down 0
  • Leonardo on Feb 23, 2012 at 9:17 am

    @Quottro – where have you been? The future in mobility is about connectivity and communication on the move. Cars have to be ‘smarter’ too to be in tanem with technological developments in consumer electronics and smart gadgets.

    Like or Dislike: Thumb up 0 Thumb down 0
  • Now Big Brother can spy where you are. LOL.

    Like or Dislike: Thumb up 0 Thumb down 0
  • tmsoo on Feb 23, 2012 at 10:23 am

    4G??? but 3G/3.5G are still not into optimum service yet, then how would like 4G performance in outer city coverage? Some places still don’t hv 3G services.

    Like or Dislike: Thumb up 0 Thumb down 0
  • demio121 on Feb 23, 2012 at 11:07 am

    i have not seen the actual car so can’t say for sure but that sure look like an iPad on the dash.

    you know what… if that is an iPad, Proton and YES can claim the world first manufacturer endorsed iOS car. Not bad leh….. just that the dash is FUGLY.

    Like or Dislike: Thumb up 0 Thumb down 0
  • wounded leading wounded on Feb 23, 2012 at 11:29 am

    almost everyone has smartphone right now and of course those with smartphone are all connected to internet all the time.

    so what’s the different? people still tweeting about traffic condition etc while driving even before yes 4g in proton cars launched.

    or you think all smartphone users don’t use data while driving currently?

    Like or Dislike: Thumb up 0 Thumb down 0
  • aizat on Feb 23, 2012 at 12:44 pm

    “remote real-time vehicle diagnostics”…w0w….=0….

    Like or Dislike: Thumb up 0 Thumb down 0
  • neo77 on Feb 23, 2012 at 1:34 pm

    Mmmm….my high line satria neo comes with climatic control AC. five years of owning the car i got fed up with the so called climatic control AC becos it has a ‘mind of its own’. While driving when the AC is switch of, suddenly the AC fan is on to the max. fiddle with the switch on and off to stop it, it turns off then on again. Same with when the aircond is on. At times i feel like to flying kick my AC control knobs to make it stop. Since the problem occur when i first got the car, I went to SC to complain and get it fixed. They said it is fixed already but the problem comes back soon after. Again and again i when to SC and they so called fix it and the problem comes again. I regret having this ‘canggih’ AC system, better of having the normal standard type. So to this car with so canggih technology, with proton notoriously known for its QC problems, i wish the future car owner goodluck.

    Like or Dislike: Thumb up 0 Thumb down 0
  • nighttrain on Feb 23, 2012 at 1:50 pm

    A 7-inch G-tab would look more appropriate.. and could be hidden in the dash too..

    Like or Dislike: Thumb up 0 Thumb down 0
  • pedobear88 on Feb 23, 2012 at 5:17 pm

    so basically Proton + Yes mobile promote this internet 4G car?
    isn’t this ipad on dashboard too distracting the driver?

    BTW, why can’t we use ipad 3G in the car? why bother to buy a fit in car model? for the thief to smash the car window?

    If user don’t want YES 4G then need to sell off the car?

    Epic Fail for YES + Proton Marketing technique, cause BMW iConnectivity still can browse to internet just not 4G. Why you need high speed connectivity unless you want download / watch movie? thanks to their marketing dept staff.

    Like or Dislike: Thumb up 0 Thumb down 0
  • personaClub on Feb 23, 2012 at 8:30 pm

    terbaaaeeekkk la proton….support malaysian brand…jgn lpe pluaskan YES ke sabah sarawak jgak..

    Like or Dislike: Thumb up 0 Thumb down 0
  • personaClub on Feb 23, 2012 at 8:31 pm

    terbaaaaeeekkkkk la proton!!!!

    Like or Dislike: Thumb up 0 Thumb down 0
  • hungryhippo12356 on Feb 25, 2012 at 6:45 pm

    Wat’s so great abt this 4g stuff….i rather get a Yes 4G dongle for RM100 and that also includes 60 days service. This new technology just only makes d crime and accident rate in malaysia to increase… who wants to risk their lives on this crap….its juz another failure that Proton came up with….they think its like “soo cool weiii!!!” bt its actually nt…. why didnt BMW or Mercerdes come up with this idea??….Cz they knew that this is the worst idea ever….the driver will automatically intend to access the internet while driving and this will really risk their lives….Great Job Proton…another big failure!!

    Like or Dislike: Thumb up 0 Thumb down 1
    • or you can win it via competition
      http://apps.facebook.com/first_internet_car/MyProfile.aspx?profilecode=9f33b293-5e22-48fd-9748-d3e9b11a9b03&authcode=242365937676&ref=nf

      Like or Dislike: Thumb up 2 Thumb down 0
 

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