It’s a known fact that Volkswagen is bullish in its attempt to increase its market share in Malaysia, and we’re seeing this with the company’s latest model lineup. Buyers certainly have more Volkswagen variants to choose from, with no less than 13 models in the local range. In recent months, we’ve seen the arrival of the Jetta, Passat and Cross Touran, and just last month, the Sharan MPV.
Cars like the Jetta and Golf TSI are allowing more and more Malaysians to breach into the Continental market segment, with their attractive pricing and healthy specifications list, with things like ESP and a handful of airbags on the kit list. Things should get more interesting once the impending CKD assembly fires up, although we’re not certain when the move to full-scale production will happen.
The increase in models have naturally brought about an increase in sales too, and dealerships will need to cope with the increased demand, not just in terms of sales but also in after-sales service. Volkswagen TTDI, which is operated by Cergaz Autohaus, is set to tackle this challenge with relish.
For starters, it’s equipped for the task. The company’s 43,400 sq ft facility is a 3S centre which has a display area for eight vehicles and a workshop equipped with 10 work bays, as well as a spare parts store and a special tools room. The facility also houses a training room that’s utilised by Volkswagen Group Malaysia for training purposes, whenever a new model is introduced into the market.
The company says it’s confident that it’ll be able to handle the demands brought about growth and is confident that the increasing lineup will mean that consumers will simply have more choices in the end.
We were present at the showroom last week, when the dealership was having a test drive event for the new Sharan seven-seater MPV. The people mover is powered by a 200 PS 2.0 litre TSI unit and retails for RM245,888 in standard trim. In this form, the car is loaded with Park Assist with a rear view camera, ESP, nine airbags, Engine Drag Torque Control (EDTC), Trailer Roll Stabilisation Program (TRSP), among other things.
It’ll be interesting to see how the brand progresses through the next few months in Malaysia, and speaking of new models from VW, we could well see the introduction of the much-awaited Golf R sometime within the first quarter this year. :)